1799–1877 1877–1955 1955–1960 1960–1976 1976–2005 2005–present
1799–1877 1877–1955 1955–1960 1960–1976 1976–2005 2005–present

Manhattan Company[]


Bank of the New York Company
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Chase National Bank[]


Chase National Bank
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Chase Manhattan World-Wide Banking[]


Chase logo pre historical
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The Chase Manhattan Bank[]


Chase 1962 logo
Designer:  Brownjohn, Chermayeff & Geismar
Typography:  Neue Haas Grotesk
Launched:  November 1960

This is the first logo to use the octagon symbol. It was said to have coincided with the construction of One Chase Manhattan Plaza[1]



Chase 1976


Chase 2005
Designer:  mcgarrybowen
Typography:  Custom (logo)
Bliss (2005-2011)
Open Sans (2011-present)
Launched:  May 9, 2005

Chase launched a new identity on May 9, 2005, coupled with the slogan "Your Choice, Your Chase." (created by New York's mcgarrybowen), in the wake of its merger with Bank One on July 1, 2004 (most of its branches were subsequently converted to Chase the following year). This logo was used in tandem with the previous one until October 2005.

On January 9, 2008 (about a month into the Great Recession), Chase announced a new money and life management-focused campaign with the slogan "Chase What Matters", which began its run four days later in print (five days later on TV and online), also created by mcgarrybowen.

On May 6, 2013, Chase replaced it with a customer-focused campaign with the slogan "So You Can" (once again created by mcgarrybowen).

This was replaced again on August 28, 2017 with its current slogan "Make More of What's Yours".