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Contents

1799–1877 1877–1955 1955–1961 1961–1976 1976–2005 2005–present
1799–1877 1877–1955 1955–1961 1961–1976 1976–2005 2005–present

Manhattan Company

1799–1877

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Chase National Bank

1877–1955

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Chase Manhattan World-Wide Banking

1955–1961

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The Chase Manhattan Bank

1961–1976

Chase 1962 logo.svg
Designer:  Chermayeff & Geismar
Typography:  Unknown
Launched:  Unknown

This is the first logo to use the octagon symbol.

Chase

1976–2005

Chase 1976.svg

2005–present

Chase 2005.svg
Designer:  mcgarrybowen
Typography:  Toxigenesis Regular (modified)
Launched:  May 9, 2005

Chase launched a new identity on May 9, 2005, coupled with the slogan "Your Choice, Your Chase." (created by New York's mcgarrybowen), in the wake of its merger with Bank One on July 1, 2004 (most of its branches were subsequently converted to Chase the following year). This logo was used in tandem with the previous one until October 2005.

On January 9, 2008 (about a month into the Great Recession), Chase announced a new money and life management-focused campaign with the slogan "Chase What Matters", which began its run four days later in print (five days later on TV and online), also created by mcgarrybowen.

On May 6, 2013, Chase replaced it with a customer-focused campaign with the slogan "So You Can" (once again created by mcgarrybowen).

This was replaced again on August 28, 2017 with its current slogan "Make More of What's Yours".

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