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2004-2019

2004-2010

Cheap monday 2004

Their logo of a skull originally included an inverted crucifix. The designers of the logo, Björn Atldax and Karl Grandin of the design group Vår, meant it as an anti-Christian statement, citing the religion as the cause of many wars.

2010–2019

Cheap monday 2010

In January 2010, the logo was altered with the inverted crucifix on the skull's forehead replaced by a single vertical line.

As of November 2018, H&M announced that they would be closing their Cheap Monday brand due to poor sales. The closure of the business was completed in June 2019.


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