Cheetos

Chee-tos

1948–1963

Cheetos was introduced in 1948 as Chee-tos.

1963–1981

1981–1995

In the early 1990s, Chester Cheetah's image was added to the packaging. This logo was reintroduced for a limited time in 2011 for the "crunchy" and "puffs" Cheetos.

• News: Frito-Lay Introduces Limited Edition Retro Throwback Product Bags; Apparently Wants to Keep It a National Secret - Junk Food Betty, June 23, 2011

1995–1998

Cheetos

1996-1998 (international)

1998–2001 (North America), 1998–2012 (international)

In 1998, Chee-tos changed its name into Cheetos in North America. A yellow version of this logo was still used until 2012 in other countries such as Indonesia.

Alternate yellow logo

2001–present (North America/international), 2012–2021 (Indonesia)

Logo with the tagline "Dangerously Cheesy"

Logo with Chester Cheetah

Flamin' Hot variant

In 2001, Cheetos unveiled a new logo in North America. This logo began to be used in Indonesia from late 2012 until August 2021 when Indofood acquired PepsiCo shares of Indofood Fritolay Makmur along with the end of their partnership, which caused the Cheetos brand in Indonesia to cease production for 3 years as then-current Cheetos was integrated into Chiki brand.

2010–2014 (Russia)

SVG NEEDED

In early 2010, this logo started to be printed on Russian packaging.