Cheetos was introduced in 1948 as Chee-tos.
In the early 1990s, Chester Cheetah's image was added to the packaging. This logo was reintroduced for a limited time in 2011 for the "crunchy" and "puffs" Cheetos.
- News: Frito-Lay Introduces Limited Edition Retro Throwback Product Bags; Apparently Wants to Keep It a National Secret - Junk Food Betty, June 23, 2011
1998–2001 (North America), 1998–2012 (international)
In 1998, Chee-tos changed its name into Cheetos in North America. A yellow version of this logo was still used until 2012 in other countries such as Indonesia.
In 2001, Cheetos unveiled a new logo in North America.
In early 2010, this logo started to be printed on Russian packaging.