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1948–1963 1963–1981 1981–1995 1995–1998
1948–1963 1963–1981 1981–1995 1995–1998
1996–1998 (international) 1998–2001 (North America), 1998–2012 (international) 2001–present 2010–2014 (Russia)
1996–1998 (international) 1998–2001 (North America), 1998–2012 (international) 2001–present 2010–2014 (Russia)

Chee-tos[]

1948–1963[]

1940s Chee-Tos logo
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Cheetos was introduced in 1948 as Chee-tos.

1963–1981[]

60s70s Cheetos Logo
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1981–1995[]

Chee-tos 1981 wordmark

This logo was reintroduced for a limited time in 2011 for the "crunchy" and "puffs" Cheetos.

1995–1998[]

Cheetos95
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Cheetos[]

1996–1998 (international)[]

Cheetos96

1998–2001 (North America), 1998–2012 (international)[]

Cheetos1998
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In 1998, Chee-tos changed its name into Cheetos in North America. A yellow version of this logo was still used until 2012 in other countries such as Indonesia.

2001–present[]

Cheetoslogo

In 2001, Cheetos unveiled a new logo in North America. This logo began to be used in Indonesia from late 2012 until August 2021 when Indofood acquired PepsiCo shares of Indofood Fritolay Makmur along with the end of their partnership, which caused the Cheetos brand in Indonesia to cease production for 3 years as then-current Cheetos was integrated into Chiki brand.[1]

2010–2014 (Russia)[]

CHEET-proto
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In early 2010, this logo started to be printed on Russian packaging.

References[]

External links[]

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