Cheetos was founded in 1948 as Chee-tos.
In the early-90's, Chester Cheetah's image was added to the packaging. Said version of this logo was reintroduced for a limited time in 2011 for the "crunchy" and "puffs" Cheetos.
1998–2001 (North America), 1998–2012 (International)
In 1998, Chee-tos changed its name into Cheetos in North America. The white version of this logo was still used until 2012 in other countries such as Indonesia.
In 2001, Cheetos unveiled a new logo in North America.
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In early 2010, this logo is printed on the packaging in Russia, but now this logo is quite unfinished.