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Contents

1 Chee-tos
2 Cheetos

Chee-tos

1948–1963

Cheetos was founded in 1948 as Chee-tos.

1963–1981

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1981–1995

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In the early-90's, Chester Cheetah's image was added to the packaging. Said version of this logo was reintroduced for a limited time in 2011 for the "crunchy" and "puffs" Cheetos.

News: Frito-Lay Introduces Limited Edition Retro Throwback Product Bags

1995–1998

Cheetos

1998–2001 (North America), 1998–2012 (International)

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In 1998, Chee-tos changed its name into Cheetos in North America. The white version of this logo was still used until 2012 in other countries such as Indonesia.

2001–present

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In 2001, Cheetos unveiled a new logo in North America.

2010–2014 (Russia)

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In early 2010, this logo is printed on the packaging in Russia, but now this logo is quite unfinished.

Subsidiaries:

Frito-Lay, Inc. | The Quaker Oats Company | Tropicana Products, Inc. | Matutano Snack Ventures, S.A. | Empresas Polar | Sabritas, S. de R.L. de C.V. | Gamesa | Pepsi-Cola Venezuela¹ | Pepsi-Cola Products Philippines, Inc. | Postobón S.A. | Sabra Dipping Company² | Indofood Fritolay Makmur³ | Pepsi Lipton⁴ | PepsiCo Snacks | Evercrisp | Elma Chips | Tesalia-CBC

Current beverage brands:
Pepsi (China) | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Zero Sugar | Diet Pepsi | Pepsi-Cola Made with Real Sugar | Caffeine Free Pepsi | Caffeine Free Diet Pepsi | Pepsi Twist Lemon | Pepsi Lime | Pepsi True | Pepsi Cherry Vanilla | Mirinda | Mountain Dew | Mountain Dew Real Sugar | Diet Mountain Dew | Propel Water | Mug Root Beer | Sierra Mist | Sobe | Sting Energy Drink | Tropicana | 7Up (International) | Dr Pepper | Crush | Aquafina | Gatorade | Lipton⁴ (Ice Tea | Brisk) | Alvalle | Caleb's Kola | Pure Leaf⁴ | Sodastream | Copella | Rockstar Energy Drink

Current food brands:
3D's | Aunt Jemima | Bare | Bénénuts | Bluebird | Cap'n Crunch | Cheese Tris | Cheetos | Chester's Popcorn | Chester's Puffcorn | Chiki³ | Chitato³ | Cracker Jack | Doritos (UK & Ireland | Japan) | Duyvis | Fritos | Funyuns | Gamesa | Grandma's | Imag!ne | Jet-Z³ | Kurkure | Lay's (China | Japan | Taiwan | Thailand) | Life | Mabel | Maker | Margarita | Matador | Matutano | Maui Style | Miss Vickie's | Munchies | Munchos | NatuChips | Near East | Nobby's Nuts | Nut Harvest | Off the Eaten Path | Oven Baked (Oven Baked Tostitos) | Pipers Crisps | Qtela³ | Quaker | Red Rock Deli | Rold Gold | Roni (Rice-A-Roni | Pasta Roni) | Ruffles | Sabra | Sabritas | Sabritones | Sakata | Santitas | Simply | Smartfood | Smith's Chips | Snack a Jacks | Sonrics | Sunbites | Sunchips | Stacy's | Toddy | Tostitos | Twisties | Uncle Chipps | Walkers (Walkers' brands)

Limited edition/discontinued:
Jazz | Pepsi Ice Cucumber | Crystal Pepsi | Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Boom | Pepsi Capuchino | Pepsi Cappuccino | Pepsi Cherry Vanilla | Pepsi Caribbean Gold | Pepsi Cáfe | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Fire | Pepsi Freeze | Pepsi Gold | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Kick | Pepsi Kona | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Next | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Ginga | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi One | Pepsi Cool

Former/Defunct:
Yum! Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages³ | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Stolichnaya (Licensed) | Slice (drink)

¹Joint venture with Empresas Polar.
²Joint venture with Strauss Group.
³Joint venture with Indofood.
⁴Joint venture with Unilever.
⁵Joint venture with Postobón S.A..

Part of Salim Group

Subsidiaries:
Current: Indofood CBP | Indofood Nutrition | Indolakto | IndoAgri (Salim Ivomas Pratama | PP London Sumatra) | Indofood Fritolay Makmur¹ | Indomarco Adi Prima | Bogasari Flour Mills | Arla Indofood² | Total Chemindo Loka | Popolamama
Former: Indofood Asahi³ | Nestlé Indofood Citarasa Indonesia⁴ | Pepsi-Cola Indobeverages

Current brands:
Food & beverages: 3 Ayam | Bimoli | Buburia | Cafèla | Cap Enaak | Cheetos¹ | Chésa | Chiki | Chitato | Club | Doritos¹ | Fruitamin (Cocobit) | GoVit | GoWell | Happy Salad Oil | Ichi Ocha | Indofood (Racik) | Indofood Freiss | Indofood Ice Cream | Indomie | Indomilk | IndoSugar | Jet-Z | Lay's¹ | Milkuat | Orchid Butter | Palmia | Piring Lombok | Pop Mie | Promina | Puregrow Organic² | Qtela | Sakura | Sarimi | SUN | Supermi | Teh Kahuripan | TeKita | Tiga Sapi

Non-food: Moko Moko Pants | BuKrim | Total

Former/defunct brands:
Pepsi¹ | Mirinda¹ | 7Up¹ | Anak Mas | Provita | Anget Jae | Bim-Bim | Nice Yogurt | Maggi | Keebler | JuzAFI | Tropicana Twister | Revive | Canasta | Dueto | Inti Gandum | Trenz | Wonderland

¹ Under license from/joint venture with PepsiCo.
² Joint venture with Arla.
³ Joint venture with Asahi, now absorbed into Indofood.
⁴ Joint venture with Nestlé.

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