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Cheez Whiz

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1953–1968

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1968–1972

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1972–1985

1972—1977

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1977—1985

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1985–1996

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1996–2002

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2002–2012

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2012–present (Kraft Heinz)

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2012–present (Mondelēz International)

2012 — 2020

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2020 — present

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Predecessors:

Kraft Foods, Inc. | The H. J. Heinz Company

Cheeses and Spreads
Kraft1 (Singles | Mayo) | Philadelphia1 | Miracle Whip | Cheez Whiz1 | Cool Whip | Velveeta | Cracker Barrel | Breakstone's/Knudsen | Polly-O | Athenos | Wijko

Condiments and Sauces
Heinz | A.1. | Lea & Perrins | ABC | HP Sauce | Bull's-Eye | Wyler's | Amoy2 | Pudliszki | Wattie's | Orlando | Classico | Bénédicta | Daddies | Grey Poupon

Beverages
Kool-Aid | Country Time | Capri Sun3 | Capri Sun Sport | Crystal Light | MiO | Maxwell House1 | Gevalia1 | Tassimo1 | McCafé6 | Roosvicee | Karvan Cévitam

Convenience foods and baking goods
Bagel Bites | Royal | Macaroni and Cheese | Jell-O | Jet-Puffed (Special Variants) | Oscar Mayer | Planters (Mr. Peanut) | Ore-Ida | Golden Circle | Honig | Stove Top | TGI Fridays4 | Taco Bell7 | Lunchables | Weight Watchers from Heinz5 (Smart Ones) | Jif Jaf | O, That’s Good! | Claussen Pickles | Boca Burger | Baker's Chocolate | Shake & Bake | Venz | Delimex | De Ruijter | Quero

Baby Foods and Nutrition
Heinz | Farley's | Wattie's | Brinta

Former brands:
Complan | Nycil | Glucon-D | Weight Watchers | General Foods International

1 US & Canada brand licensee. International brand hold by Mondelēz International/Jacobs Douwe Egberts.
2 Under license from Ajinomoto
3 Under license from Rudolf Wild Ltd
4 Under license from eponymous restaurant chain.
5 Under license from Weight Watchers.
6 Under license from McDonald's Corporation.
7 Under license from Yum! Brands.

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Predecessors:

Kraft Foods, Inc. | General Foods | Cadbury Schweppes PLC | Nabisco Brands Inc. | Jacobs Suchard

Confectionery brands:
Cadbury brands: 5 Star | Astros | Boost | Bournville | Bournvita | Brownie | Brunch Bar | Buttons | Caramello Koala | Caramilk | Chappies | Cherry Ripe | Chomp | Clusters | Creme Egg | Creme Egg Twisted | Crispy Crunch | Crunchie | Crunchy Melts | Curly Wurly | Dairy Milk | Dairy Milk Chocos | Darkmilk | Double Decker | Dream | Eclairs | Fingers | Flake | Freddo | Fry's Chocolate Cream | Fry's Turkish Delight | Fudge | Fuse | Heroes | Highlights | Milk Tray | Mini Eggs | Moro | Mr. Big | Old Gold | Palitos de la selva | Picnic | Roses | Shots | Snack! | Starbar (Wunderbar) | Timeout Wafer | Twirl | Wispa | White | Yowie

Other chocolate brands: Alpen Gold (Russia | Poland) | Côte d'Or | Daim (International | United Kingdom & Ireland) | Figaro | Freia (Japp | Kvikk Lunsj | Twist) | Green & Black's | Korona | Lacta (Brazil (5 Star | BiS | Laka) | Greece) | Marabou | Milka | Mirabell | Pavlidis (Ygeias) | Poiana | Suchard | Toblerone

Gum and candy brands: Maynards Bassetts (Maynards | Bassetts) | Bazooka | Beemans | Bubbaloo | Bubblicious | Certs | Clorets | Chiclets | Dentyne | Dirol | Freshen Up | Halls | Hollywood | Pascall | Stimorol | Stride | The Natural Confectionery Company | Trident | Trebor | V6 | Beldent | First | Kent | Olips | Chappies | Recaldent | Jelibon | Falim

Snack brands:
3Bit | AFC | Barni (Barny | Brumik) | Belin | belVita | Bolshevik | Cerealitas | Cheese Nips | Chips Ahoy! (Chips More | Pepitos) | Christie | Cipster | Club Social | Cosy | Cracotte | Delicje | Fidorka | Fontaneda | Grany | Győri Keksz (Győri Edes) | Heudebert | Honey Maid | Jacob's (Malaysia) | Jubilee | Kinh Do | Liga | LU | Mantecol | Mikado2 | Nabisco | Nabisco 100 Cal | Newtons | Nilla wafers | Nutter Butter | Opavia | Oreo | Oro Saiwa | Peek Freans | Pépito | Perfect Snacks | Premium | Prince (Principe) | Prince Polo | Proalimentar | Rhodesia | Ritz | Saiwa | SAN Łakotki | Siesta | Solite | Tate's Bake Shop | Teddy | Terrabusi | Tiger (Biskuat) | Tita | Trakinas | Triscuit | Triunfo | Tuc | Twisties1 (Fonzies | Twisties Chipster | Twisties Cheezels | Twisties Chacho's) | Véa | Vitasnella3 | Wheat Thins

Groceries and other assets:
Kraft5 | Philadelphia5 | Tang5 | Bassetts Vitamins | Clight | Dairylea | Sottilette | Miracel Whip | Eden | Cheez Whiz5 | O'boy | Enjoy Life Foods | Royal | El Caserio | ZIZ | Fattorie Osella (51%) | JDE Peet's (44%) (assets)4 | Keurig Dr Pepper (13%) (assets)4 | Ernest Jackson | Give & Go

Former & discontinued brands:
Bird's | Birds Eye (United States | Europe) | Boboli | Breyers | Budget Gourmet | California Pizza Kitchen | Celestial Seasonings | Cheddarie | Cheese Pot | Chiffon | Cream of Wheat/Cream of Rice | Del Monte | DiGiorno | Entenmann's | Farley's & Sathers | Free Choice | Freihofers | Fruit20 | Frusen Glädjé | Golden Crown | Koogle | Kraft Eating Right | Kraft Foodservice | Kraft Ramek | Kraft Sausage Rolls | Lender's | Light N' Lively | Milk-Bone | Minute Rice | Oroweat | Parkay | Postum | Rondele | Royal Lunch Milk Crackers | Sealtest | Simmenthal | SnackWell's | South Beach Living | Spreadery | Stella D'oro | Stove Top Oven Classics | Tombstone | Touch of Butter | Trolli | Uneeda Biscuits | Vegemite | Veryfine | Vitalite | Mirácoli | Carambar | Terry's (Chocolate Orange | All Gold) | Dulciora | Poulain | La Pie qui Chante | Suchard (France) | Pastilles Vichy | Malabar | Kaba | Suchard Express | Benco | Domino | Fanipala | Life Savers | Sugus

Notes
1 International brand licensee. Australia brand held by PepsiCo.
2 Under license from Glico.
3 Biscuit brand licensee. Dairy products held by Groupe Danone.
4 Joint venture with Acorn Holdings (JAB Holding Company).
5 International brand licensee, US & Canada brand hold by The Kraft Heinz Company

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