In 1913, Chevrolet introduced its "bowtie" logo, which they have used since with minor design tweaks along the way.
1914–1934[]
SVG NEEDED
1934–1950[]
1934–1940[]
1940–1950[]
1943–1945[]
1950–1964[]
Designer:
Unknown
Typography:
Times New Roman Bold Italic
Launched:
1950
1964–1976[]
1976–1988[]
1988–2002[]
The symbol is still used as a print logo.
1994–2001[]
2001–2002[]
SVG NEEDED
2002–present[]
2002–2010[]
2010–present[]
2010–2013[]
The badge first appeared on the Beat, Groove and Trax concept cars that were displayed at the 2007 New York International Auto Show. In the U.S., the new logo started to be featured on the vehicles themselves from the 2009 model year. It is still used on some dealers and badges, as well as racing firesuits for Chevrolet drivers.