In 1913, Chevrolet introduced its "bowtie" logo, which they have used since with minor design tweaks along the way.
1914–1934[]
SVG NEEDED
1934–1950[]
1934–1940[]
1940–1950[]
1943–1945[]
1950–1964[]
Designer:
Unknown
Typography:
Times New Roman Bold Italic
Launched:
1950
1964–1976[]
1976–1988[]
1988–2002[]
The symbol is still used as a print logo.
1994–2001[]
2001–2002[]
SVG NEEDED
2002–present[]
Designer:
Tom Speedwell
Typography:
Custom
Launched:
2002
2002–2010[]
2010–present[]
2010–2013[]
The badge first appeared on the Beat, Groove and Trax concept cars that were displayed at the 2007 New York International Auto Show. In the U.S., the new logo started to be featured on the vehicles themselves from the 2009 model year. It is still used for dealers and badges, as well as racing firesuits for Chevrolet drivers.
2013–2024 (primary), 2024–present (secondary)[]
2024–present[]
Designer:
Unknown
Typography:
None (logo) Chevy Sans (brand)
Launched:
May 2, 2024
As Chevrolet focused on its electric vehicles, they started prioritizing the print logo alongside a new slogan "Together let's drive" in 2023. Chevrolet later slowly launched this simpler, less detailed rendition of the 2010 badge to their website on May 2, 2024 in the United States starting with the Spring Into Adventure sales event pictures on the front page before expanding it to commercials and their social media starting with their YouTube channel on May 23 of the same year. The 2013 logo is still used as their site favicon and YouTube watermark though.
