Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1962-1964 1964–1968 1968–1973 1970-1971 1971-1973 1973–1975
1962-1964 1964–1968 1968–1973 1970-1971 1971-1973 1973–1975
1975–1978 1978–1979 1979–1991 1991–1992 1992–1993 1993–1998
1975–1978 1978–1979 1979–1991 1991–1992 1992–1993 1993–1998
1998–2002 2002–2006 2006–2015 2015–2018 2018–present
1998–2002 2002–2006 2006–2015 2015–2018 2018–present

Red de Televisión Chilevisión or simply Chilevisión (abbreviated as CHV) is a Chilean TV channel, founded in 1960 (the 3rd oldest TV station) by the Universidad de Chile, and privatized in 1993. It is currently owned by Paramount.

Canal 9 de la Universidad de Chile[]

1962–1964[]

Chilevisión First Logo 1962
Logopedia InfoWhite SVG NEEDED
Designer:  Unknown
Typography:  Unknown
Launched:  November 6, 1960

The first logo ever used by Canal 9 features a TV screen containing two interlaced curves, covering the words "CANAL 9 UCH".

1964–1968[]

Canal 9 de la Universidad de Chile (1964)

Later, the logo consisted of the word "CANAL" above the number 9, and the word "TV" inside the number.

1968–1973[]

Designer:  Charlie Burlakov[1]
Typography:  Helvetica Bold
Microgramma Bold
Launched:  Unknown

Starting in 1968, three logos were introduced, being used in specific circumstances. The first logo, primarily used on-air, had contours of TV screens that are interlaced and, in the center, the letters "U Canal 9" appear.[2] The second logo, primarily used on printed advertising and introduced in 1970, had 3 consecutive spheres, each having one of the letters "TVU". These circles had a line intersecting them; the line extended into the left part, with the text "UNIVERSIDAD" above and the text "DE CHILE" below. This logo was retired in 1971 and replaced by a new one, consisting of a number 9 made with flowers.

1973–1975[]

Universidad de Chile Televisión 1973

The logo consisted of a U next to a rectangle with rounded corners, and within this were the letters TV.

In 1973, the channel solicitated that all its workers adept to the Unidad Popular (the coalition of then-president Salvador Allende) stopped working at the channel. This wasn't taken as something good by those workers, and resulted in the original Channel 9 being fully taken and controlled by them, and the University of Chile had to temporarily broadcast its programming via Channel 6, between June 17th and November 18th in the same year.

1975–1978[]

Canal 9 de la Universidad de Chile (1975 with Complete name)

In 1975, the logo is changed to a purple 9 enclosed in a light-blue letter C.

1978–1979[]

Canal 9 de la Universidad de Chile (1978)

With the arrival of color in 1978, the new logo was a figure that simulated the outline of a television screen and on it appeared an owl, something very similar to the emblem of the soccer club of the University of Chile.

Teleonce (1980-1983), Universidad de Chile Televisión (1983-1991)[]

1979–1991[]

UCH11logo1980
Designer:  Larrea Diseñadores
Typography:  Custom (1979-1983)
Helvetica Bold (1983-1991)
Launched:  1979 (reveal)
April 21, 1980 (official)

In late 1979, Canal 9's logo was renewed dramatically, now consisting of a TV screen that encloses two vertical bars (which represented the number 11). This logo was designed by Luis Albornoz and Vicente Larrea at Larrea Diseñadores[3], and it was heavily inspired by the Santa María towers, considered symbols of the economic development of Chile (though the 2nd tower was suspended until 2014, due to the economic crisis that affected Chile in 1982), although according to Albornoz, it was also an undercover homage to the 1973 coup. This logo is similar to the one that is used by WPXI in Pittsburgh (United States) since 1987. The logo change was made due to the decision detailed below.

University of Chile (historic controllers of the channel) decided to change the channel's frequency from Channel 9 to Channel 11, as a way to consolidate it and elevate its ratings. This change was to be done on April 11, 1980, but technical issues had to postpone the change, which was finally done on April 21. With this change, the channel was officially renamed to Teleonce, being branded itself as El Nuevo Canal until 1981. Between August 6 1979 and the frequency change, tests were done by broadcasting most programs on both channels 9 and 11. After the change, Channel 9 would be left off-air until 1986, when it was relaunched as a secondary channel by Televisión Nacional de Chile, who obtained its concession in 1982.

In 1983, probably due to fears of the channel being eventually privatized (as private TV channels back then were prohibited locally by a 1962 law, and were prohibited until 1990), Teleonce was renamed to Universidad de Chile Televisión, although it kept its logo intact.

Red de Televisión Universidad de Chile[]

1991–1992[]

Red de Televisión Universidad de Chile 1991
Designer:  Unknown
Typography:  Dynamo
Launched:  March 22, 1991

On 1991, Universidad de Chile Televisión suffered a second major rebranding, being renamed to Red de Televisión de la Universidad de Chile (abbreviated as RTU). The 11 symbol was replaced by a newer logo depicting three stripes (the first one blue, and last two red) with the letters "RTU" (in Dynamo font) on each one. This rebrand was made for two reasons:

  • First, the end of the prohibition of private TV channels in 1990 made the private Grupo Claro launch its TV network, Megavisión (which used RTU's old frequency of channel 9), as Megavisión's ratings were high enough to steal RTU's historical 3rd place in ratings.
  • Second, the University of Chile was simply not getting enough revenue from advertising.

1992–1993[]

Red de Televisión Universidad de Chile 1992
Designer:  Unknown
Typography:  Dynamo
Launched:  June 1992

By June 1992, however, the colors of the stripes has been switched, with the first two being red and the last one blue, in order to match the abbreviation of the channel. Another variant was used, where the first stripe was red and the final two were blue; however, that variant wasn't used as an official logo.

Chilevisión[]

1993–2002[]

1993–1998[]

CHV 1993
Designer:  Unknown
Typography:  Custom
Launched:  September 30, 1993

In 1993, RTU changed its name to Chilevisión, and its logo changed, being composed by its acronym CHV of golden color. These letters are united by a typographic ligature, which began from the bottom of the letter C, which extended through the center of the letter H and began to start the letter V in its upper left. Under it the motto "Chilevisión" in gold letters, capital letters and thick, with the big V and the rest small.

This change coincided with an important change in the channel's management, as the University of Chile sold part of its channel to the Organización Cisneros (owners of the Venezuelan channel Venevisión), with Cisneros becoming full owner of Chilevisión in 1995. One of Cisneros' priorities was to expand the channel's national coverage, which they finally did, ending the associations with Telenorte, Iproch TV and Canal 10 in Valdivia (all of those were local stations which had some local programming up until this point). Cisneros bought both Iproch TV and Canal 10, transforming both into fulltime repeaters of Chilevisión, while Telenorte was not bought and simply stopped broadcasting Chilevisión's programming.

1998–2002[]

Chilevisión (1998)
Designer:  Unknown
Typography:  Pasadena Serial (1998-2001)
Benny One (2001-2002)
Launched:  Unknown

In 1998, the same CHV acronym now appears attached to a blue sphere.

2002–2006[]

Chilevision 2002
Designer:  InJaus
Typography:  Helvetica
On-air: Simian (2002-2004)
Launched:  Unknown

The channel logo is changed, the blue sphere is changed by a red circle (in some cases a sphere) with the inscription CHV in white Helvetica typeface.

2006–2015[]

Chilevisión2006oficial
Designer:  McCann Erickson
Typography:  Helvetica
Launched:  Unknown

Then, in 2006, a new version of the logo was introduced, now as a sphere (the original 2002 logo was a red opaque sphere with the 2D wordmark hovering in front, and the 2004-2006 versions were depicted as rounded discs). This was the longest-used variant of the original 2002 logo.

The logo originally appeared in 2005 for the campaign "CHV con todo", made by McCann Erickson, where the celebrities of the channel appeared in various places filled with spherical versions of the CHV logo[4].

2015–2018[]

Chilevisión 2015
Designer:  Feels
Typography:  Myriad
Launched:  January 1, 2015

Keeping the color and slogan from the previous logo, the new logo has the initials CHV in Myriad typeface inside two red crescents simulating a circle. That is the first logo of Chilevisión under the management of Turner Broadcasting System (currently folded into WarnerMedia), who took control of the channel in 2010. The new logo debuted on January 1, 2015 at midnight, and the advertising graphics debuted later on the same day. This logo was designed by Chilean agency Feels.

During this time, Chilevisión moved out from its historical studios in Inés Matte Urrejola 0890 (formerly Inés Matte Urrejola 0825) into what's currently WarnerMedia Chile's headquarters in the Santiago commune (more specifically, in the avenue Pedro Montt 2354), which was, historically, the location of the Chilean textile fabric Machasa. The moving process was completed in 2016. Chilevisión's old studios, once they were left empty, were sold to Chilevisión's competitor, Canal 13 (which operates in Inés Matte Urrejola 0848, very close to where Chilevisión used to operate). However, on May 31st 2019, Canal 13 sold the old Chilevisión studios to an inmobiliaria, and they were demolished in 2021 to construct new apartments in the area[5].

2018–present[]

Chilevisión
Designer:  InJaus
Typography:  Neutraface Bold (modifed)
Launched:  February 16, 2018

This is the second logo under Turner management. In this logo the letters CHV are stylized as a face. This logo was designed in-house in Turner's own agency, InJaus. On 5 April 2021, it was announced that ViacomCBS (now Paramount) had reached an agreement to acquire Chilevisión from WarnerMedia Latin America. The acquisition process was approved by the Chilean Fiscalía Nacional Económica (FNE) on July 5th that year[6], with the official acquisition being signed on September 29[7].

On March 7, 2023, the graphics are slightly modified, partly maintaining the style of the previous graphics with new on-screen animations, discontinuing the graphics designed by InJaus, being the first graphics under the Paramount administration.

External links[]

Notes and references[]

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