With the arrival of color in 1978, the new logo was a figure that simulated the outline of a television screen and on it appeared an owl, something very similar to the emblem of the soccer club of the University of Chile.
With the frequency change from 9 to 11, the logo is a TV screen that encloses the number 11. This logo was also used in the "Universidad de Chile Televisión" era (1983-1991, see below). This logo was designed by Vicente Larrea at Larrea Diseñadores[1], and it was heavily inspired by the Santa María towers (then planned as twin towers, only one was completed in 1980, while the second one was completed in 2014), considered symbols of the economic development of Chile.
Red de Televisión de la Universidad de Chile (RTU)
1991–1992
DESIGNER Unknown
TYPOGRAPHY November
USAGE Official
This logo is 3 stripes, the first in blue and the last two in red, and on them the letters RTU in white, with November font.
1992–1993
DESIGNER Unknown
TYPOGRAPHY November
USAGE Official
Since June 1992 the previous logo was a bit redesigned: now, the first two stripes are red and the last one is blue.
Since the change of management in 1993, the logo is composed by its acronym CHV of golden color. These letters are united by a typographic ligature, which began from the bottom of the letter C, which extended through the center of the letter H and began to start the letter V in its upper left. Under it the motto "Chilevisión" in gold letters, capital letters and thick, with the big V and the rest small.
1998–2002
In 1998, the same CHV acronym now appears attached to a blue sphere.
The channel logo is changed, the blue sphere is changed by a red circle (in some cases a sphere) with the inscription CHV in white Helvetica typeface.
2004–2005
On 2004 the texture of the logo was changed: from opaque to a subtle gloss. The previous logo was still used as the on-screen bug.
2005-2006
A revised version of the glossy variant was launched in 2005, along with the campaign "CHV con todo", becoming the first logo after Claxson sold the channel to Bancard.
2006–2015
DESIGNER Unknown
TYPOGRAPHY Helvetica
USAGE Official
Then, in 2006, a new version of the logo was introduced, now as a sphere (the 2004-2006 versions were depicted as rounded discs). The logo originally appeared in 2005 for the campaign "CHV con todo", where the celebrities of the channel appeared in various places filled with spherical versions of the CHV logo[2]. This was the longest-used variant of the original 2002 logo.
2015–2018
DESIGNER Feels
TYPOGRAPHY Myriad
USAGE Official
Keeping the color and slogan from the previous logo, the new logo has the initials CHV in Myriad typeface inside two red crescents simulating a circle. That is the first logo of Chilevisión under the management of Turner Broadcasting System (currently folded into WarnerMedia), who took control of the channel in 2010. The new logo debuted on January 1, 2015 at midnight, and the advertising graphics debuted later on the same day. This logo was designed by Chilean agency Feels.
This is the second logo under Turner management. In this logo the letters CHV are stylized as a face. This logo was designed in-house in Turner's own agency, InJaus.
