Chilevisión

For the channel that formerly used as "Universidad de Chile Televisión" in this channel, see UChile TV.

This page only shows primary logo variants. For other related logos and images, see: Anniversary Idents Logo Variations

Contents
1962-1964	1964–1970	1970–1973	1970-1973	1973–1975	1975–1978
1978–1980	1980–1991	1991–1992	1992–1993	1993–1998	1998–2002
2002–2006	2006–2015	2015–2018	2018–present

Red de Televisión Chilevisión or simply Chilevisión (abbreviated as CHV) is a Chilean TV channel, founded in 1960 (the 3rd oldest TV station) by the Universidad de Chile, and privatized in 1993. It is currently owned by Paramount.

Canal 9 de la Universidad de Chile

1962–1964

SVG NEEDED

Designer:  Unknown

Typography:  Unknown

Launched:  November 6, 1960

The first logo ever used by Canal 9 features a TV screen containing two interlaced curves, covering the words "CANAL 9 UCH".

1964–1970

Later, the logo consisted of the word "CANAL" above the number 9, and the word "TV" inside the number.

1970–1973

Then, contours of TV screens are interlaced and in the center the letters U channel 9 appear.

1970-1973

UNKNOWN YEAR

Designer:  Charlie Burlakov

Typography:  Helvetica Bold Microgramma Bold

Launched:  Unknown

1973–1975

The logo consisted of a U next to a rectangle with rounded corners, and within this were the letters TV.

In 1973, the channel solicitated that all its workers adept to the Unidad Popular (the coalition of then-president Salvador Allende) stopped working at the channel. This wasn't taken as something good by those workers, and resulted in the original Channel 9 being fully taken and controlled by them, and the University of Chile had to temporarily broadcast its programming via Channel 6, between June 17th and November 18th in the same year.

1975–1978

The logo is changed by a purple 9 enclosed in a light-blue letter C.

1978–1980

With the arrival of color in 1978, the new logo was a figure that simulated the outline of a television screen and on it appeared an owl, something very similar to the emblem of the soccer club of the University of Chile.

Teleonce (1980-1983), Universidad de Chile Televisión (1983-1991)

1980–1991

Designer:  Larrea Diseñadores

Typography:  None

Launched:  April 21, 1980

On April 21st 1980 (it was initially planned on April 11th, but delayed because of technical issues), in an effort to consolidate the channel in front of its competitors, the University of Chile's channel 9 moved to channel 11, and was subsequently renamed to Teleonce. The logo was also changed, consisting of a TV screen that encloses the number 11. This logo was designed by Luis Albornoz and Vicente Larrea at Larrea Diseñadores, and it was heavily inspired by the Santa María towers (then planned as twin towers, only one was completed in 1980, while the second one was delayed due to the Chilean economic crisis of the early 1980s, being finally completed in 2014), considered symbols of the economic development of Chile.

In 1983, probably due to fears of the channel being eventually privatized (as private TV channels back then were prohibited locally by a 1962 law, and were prohibited until 1990), Teleonce was renamed to Universidad de Chile Televisión, although it kept its logo intact.

This logo is similar to WPXI.

Red de Televisión Universidad de Chile

1991–1992

Designer:  Unknown

Typography:  Dynamo

Launched:  March 22, 1991

On 1991, Universidad de Chile Televisión suffered a second major rebranding, being renamed to Red de Televisión de la Universidad de Chile (abbreviated as RTU). The 11 symbol was replaced by a newer logo depicting three stripes (the first one blue, and last two red) with the letters "RTU" (in Dynamo font) on each one. This rebrand was made for two reasons:

• First, the end of the prohibition of private TV channels in 1990 made the private Grupo Claro launch its TV network, Megavisión (which used RTU's old frequency of channel 9), as Megavisión's ratings were high enough to stole RTU's historical 3rd place in ratings.
• Second, the University of Chile was simply not getting enough revenue from advertising.

1992–1993

Designer:  Unknown

Typography:  Dynamo

Launched:  June 1992

By June 1992, however, the colors of the stripes has been switched, with the first two being red and the last one blue, in order to match the abbreviation of the channel. Another variant was used, where the first stripe was red and the final two were blue; however, that variant wasn't used as an official logo.

Chilevisión

1993–2002

1993–1998

Designer:  Unknown

Typography:  Unknown

Launched:  September 30, 1993

In 1993, RTU changed its name to Chilevisión, and its logo changed, being composed by its acronym CHV of golden color. These letters are united by a typographic ligature, which began from the bottom of the letter C, which extended through the center of the letter H and began to start the letter V in its upper left. Under it the motto "Chilevisión" in gold letters, capital letters and thick, with the big V and the rest small.

This change coincided with an important change in the channel's management, as the University of Chile sold part of its channel to the Organización Cisneros (owners of the Venezuelan channel Venevisión), with Cisneros becoming full owner of Chilevisión in 1995. One of Cisneros' priorities was to expand the channel's national coverage, which they finally did, ending the associations with Telenorte, Iproch TV and Canal 10 in Valdivia (all of those were local stations which had some local programming up until this point). Cisneros bought both Iproch TV and Canal 10, transforming both into fulltime repeaters of Chilevisión, while Telenorte was not bought and simply stopped broadcasting Chilevisión's programming.

1998–2002

In 1998, the same CHV acronym now appears attached to a blue sphere.

2002–2006

Designer:  InJaus

Typography:  Helvetica

Launched:  Unknown

The channel logo is changed, the blue sphere is changed by a red circle (in some cases a sphere) with the inscription CHV in white Helvetica typeface.

2006–2015

Designer:  McCann Erickson

Typography:  Helvetica

Launched:  Unknown

Then, in 2006, a new version of the logo was introduced, now as a sphere (the original 2002 logo was a red opaque sphere with the 2D wordmark hovering in front, and the 2004-2006 versions were depicted as rounded discs). This was the longest-used variant of the original 2002 logo.

The logo originally appeared in 2005 for the campaign "CHV con todo", made by McCann Erickson, where the celebrities of the channel appeared in various places filled with spherical versions of the CHV logo.

2015–2018

Designer:  Feels

Typography:  Myriad

Launched:  January 1, 2015

Keeping the color and slogan from the previous logo, the new logo has the initials CHV in Myriad typeface inside two red crescents simulating a circle. That is the first logo of Chilevisión under the management of Turner Broadcasting System (currently folded into WarnerMedia), who took control of the channel in 2010. The new logo debuted on January 1, 2015 at midnight, and the advertising graphics debuted later on the same day. This logo was designed by Chilean agency Feels.

During this time, Chilevisión moved out from its historical studios in Inés Matte Urrejola 0890 (formerly Inés Matte Urrejola 0825) into what's currently WarnerMedia Chile's headquarters in the Santiago commune (more specifically, in the avenue Pedro Montt 2354), which was, historically, the location of the Chilean textile fabric Machasa. The moving process was completed in 2016. Chilevisión's old studios, once they were left empty, were sold to Chilevisión's competitor, Canal 13 (which operates in Inés Matte Urrejola 0848, very close to where Chilevisión used to operate). However, on May 31st 2019, Canal 13 sold the old Chilevisión studios to an inmobiliaria, and they were demolished in 2021 to construct new apartments in the area.

2018–present

Designer:  InJaus

Typography:  Neutraface Bold (modifed)

Launched:  February 16, 2018

This is the second logo under Turner management. In this logo the letters CHV are stylized as a face. This logo was designed in-house in Turner's own agency, InJaus. On 5 April 2021, it was announced that ViacomCBS (now Paramount) had reached an agreement to acquire Chilevisión from WarnerMedia Latin America. The acquisition process was approved by the Chilean Fiscalía Nacional Económica (FNE) on July 5th that year, with the official acquisition being signed on September 29.

External links

• Chilevisión