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1989–1992

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Chitato originated from Chiki Potato, thus on Chitato's early years, its packaging featured the Chiki brand. During this time, Chitato potato chips came with wave-cut and flat-cut variants, each came with 3 different flavors. This logo has a Japan-esque feel in it.

1992–2002

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In 1992, Chitato slightly modified its Japan-esque logo, and no longer uses Chiki branding on its packages, allowing it to become an independent brand. Later on, Chitato discontinued its flat-cut potato chips variant, which would not be seen again until Lay's brand in Indonesia was rebranded into Chitato Lite in August 2021.

2002–present

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In 2002, Chitato modernized its logo and began to market itself towards youth demographic. Its iconic slogan, "Life is Never Flat", was introduced in 2008.

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