Chitato

1989–1992

BETTER LOGO NEEDED

Chitato was originated from Chiki Potato, thus on Chitato's early years, its packaging features the Chiki brand. At this time, Chitato potato chips came with wave-cut and flat-cut variant, each came with 3 different flavors. This logo has a Japan-esque feel in it.

1992–2002

BETTER LOGO NEEDED

In 1992, Chitato slightly modified its Japan-esque logo, and no longer use Chiki branding on its packages, allowing it to become the independent brand. Later on Chitato discontinued its flat-cut potato chips variant. This particular variant would return on August 2021 when Lay's in Indonesia was rebranded into Chitato Lite.

2002–present

In 2002, Chitato modernized its logo and began to market itself towards youth demographic. Its iconic slogan, "Life is Never Flat", was introduced in 2008.