1989–1992[]
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BETTER LOGO NEEDED |
Chitato originated from Chiki Potato, thus on Chitato's early years, its packaging featured the Chiki brand. During this time, Chitato potato chips came with wave-cut and flat-cut variants, each came with 3 different flavors. This logo has a Japan-esque feel in it.
1992–2002[]
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BETTER LOGO NEEDED |
In 1992, Chitato slightly modified its Japan-esque logo, and no longer uses Chiki branding on its packages, allowing it to become an independent brand. Later on, Chitato discontinued its flat-cut potato chips variant, which would not be seen again until Lay's brand in Indonesia was rebranded into Chitato Lite in August 2021.
2002–present[]
In 2002, Chitato modernized its logo and began to market itself towards youth demographic. Its iconic slogan, "Life is Never Flat", was introduced in 2008.
| Part of Salim Group
Subsidiaries: Current brands: Agriculture products: Bogasari pasta and flours: Non-food: Genki Moko Moko Pants Former/defunct brands: Notes  |