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1989–1992

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Chitato was originated from Chiki Potato, thus on Chitato's early years, its packaging features the Chiki brand. At this time, Chitato potato chips came with wave-cut and flat-cut variant, each came with 3 different flavors. This logo has a Japan-esque feel in it.

1992–2002

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In 1992, Chitato slightly modified its Japan-esque logo, and no longer use Chiki branding on its packages, allowing it to become the independent brand. Later on Chitato discontinued its flat-cut potato chips variant. This particular variant would return on August 2021 when Lay's in Indonesia was rebranded into Chitato Lite.

2002–present

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In 2002, Chitato modernized its logo and began to market itself towards youth demographic. Its iconic slogan, "Life is Never Flat", was introduced in 2008.

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