Chitato

1989–1992

Chitato was originally introduced by Chiki Potato in 1989. In its early years, its packaging featured the Chiki brand. During this time, Chitato potato chips came in wave-cut and flat-cut varieties, each with three different flavors.

1992–2002

BETTER LOGO NEEDED

In 1992, Chitato slightly modified its Japan-esque logo, and no longer uses Chiki branding on its packages, allowing it to become an independent brand. Later on, Chitato discontinued its flat-cut potato chips variant, which would not be seen again until Lay's brand in Indonesia was rebranded as Chitato Lite in August 2021.

2002–present

In 2002, Chitato modernized its logo and began to market itself towards youth demographic. Its iconic slogan, "Life is Never Flat", was introduced in 2008.