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Chuck E. Cheese's Pizza Time Theatre

1977–1981

Cec 1977.2

This is the first Chuck E. Cheese logo and was open in 1977 in San Jose, California


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1981–1991

Cec 1981.1


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  • This logo was used in 1981-1991 Chuck E. Cheese's/Chuck E. Cheese commercials.

Chuck E. Cheese's (First era)

1984-1991

Cec 1984.1
Screenshot 20181029-145123 Chrome


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The words "Pizza Time Theatre" were dropped from the logo and it simply became "Chuck E. Cheese's". The "Chuck E. Cheese's" typeface from this logo continued to be regularly used on the red derby of the animatronic and walk around Chuck E. Cheese characters until the late 1990s.

Chuck E. Cheese's Pizza

1989–1993

CEC 1989


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The changes to the logo were a different font for "Chuck E. Cheese's" and the addition of the word "Pizza". Also, the font extending all the way to the chain's current logo was introduced for the first time. This, of course was adapted from the logo of its predecessor, ShowBiz Pizza.

1993-1994

ChuckECheeses1995altlogo


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Chuck E. Cheese's (Second era)

1994-1998

CEC 94 Prototype


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In 1994, Chuck E. Cheese’s introduced a new logo for their stores. This logo now features Chuck E. sporting a red long sleeved shirt with yellow circles, and a red/blue cap.

1998–2004

CEC 94 Without Slogan


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In 1998, the 2nd version of the previous logo was introduced featuring a redrawn/more kid-friendly looking Chuck E. Cheese, now wearing a yellow colored long-sleeved shirt with green lines, and a red and green cap with a yellow C on it. This logo is still seen and used at some locations.

2004–2012

ChuckECheeses2005Logo
Cec 2004logo
Chuck-E-Cheese-Logo1

Even though "Avenger Chuck" was introduced in 1997, he didn't appear on the company logo until 2004. Now Chuck E. Is now spotting is avenger clothes with Purple and Green Cap with a yellow C purple shirt with the yellow c on it. This logo is still seen and used at some locations.

2012–present

Chuck-E-Cheese-210x150

In August 2012, Chuck E. Cheese's was given a rebrand, including a CGI makeover of Chuck E., and a new look. A new logo was created a year later to go with the design.

In 2019, the wordmark was updated a bit. The "S" is removed and the "E" is increased in size.

Chuck E. Cheese Pizzeria & Games

2017–present

660px-Cec-pizzagames

In July 2017, a brand new Chuck E. Cheese's concept was introduced at the Selma, Texas Chuck E. Cheese's location. A new logo was added and up close it resembles the old Pizza Time Theatre font, but disconnected and more stylized with the Rockstar Chuck head, which is also more stylized, with Chuck E.'s eyebrows removed. The S and the apostrophe were also taken out of the logo, and "Pizzeria & Games" was added. This logo is used in tandem with the previous logo.


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