For other related logos and images, see:
Chuck E. Cheese's Pizza Time Theatre
This is the first Chuck E. Cheese logo and was opened in 1977 in San Jose, California.
This logo was used in 1981-1991 Chuck E. Cheese's/Chuck E. Cheese commercials. In March 1984, Pizza Time Theatre filed for bankruptcy.
Chuck E. Cheese's (first era)
The words "Pizza Time Theatre" were dropped from the logo and it simply became "Chuck E. Cheese's" after being acquired by ShowBiz Pizza and formed the then-new parent company, ShowBiz Pizza Time, Inc. The "Chuck E. Cheese's" typeface from this logo continued to be regularly used on the red derby of the animatronic and walk around Chuck E. Cheese characters until the late 1990s.
Chuck E. Cheese's Pizza
The changes to the logo included the "Chuck E. Cheese's" text being switched to a new font, which would continue to be used for the rest of the chain's history. Also, the word "Pizza" was added, its font being adapted from the logo of the chain's predecessor, ShowBiz Pizza.
Chuck E. Cheese's (second era)
In 1994, Chuck E. Cheese’s introduced a new logo for their stores. This logo now features Chuck E. sporting a red sweatshirt with yellow lines, and a red/blue cap.
In 1998, the 2nd version of the previous logo was introduced featuring a redrawn/more kid-friendly looking Chuck E. Cheese, now wearing a yellow colored sweatshirt with green lines, and a red and green cap with a yellow C on it (the same look as on the 1993 logo). That same year, ShowBiz Pizza Time, Inc. became CEC Entertainment. This logo is still seen and used at some locations.
Even though "Avenger Chuck" was introduced in 1997, he didn't appear on the company logo until 2004. Now, Chuck E. is now wearing different clothes; a purple and red cap with a yellow "C" and a purple T-shirt with the same yellow "C" on it. This logo is still seen and used at most locations.
In July 2012, Chuck E. Cheese's was given a rebrand, including a CGI makeover of Chuck E., and a new look. A new logo was created a year later to go with the design. The wordmark was made less bold.
Chuck E. Cheese Pizzeria & Games
In July 2017, a brand new Chuck E. Cheese's concept was introduced at seven remodeled Chuck E. Cheese's locations. A new logo was added and up close it resembles the old Pizza Time Theatre font, but disconnected and more stylized with the Rockstar Chuck head, which is also more stylized, with Chuck E.'s eyebrows removed. The S and the apostrophe were also taken out of the logo, and "Pizzeria & Games" was added. This logo was used in tandem with the previous logo until the 2018-2019 season.
Chuck E. Cheese
First used as a secondary logo in 2017, this logo is the same as the previous logo, except no slogan is used and Chuck E. is placed inside a red circle.
In 2019, the 2013 wordmark was reinstated, albeit without the apostrophe-S.
Due to the ongoing COVID-19 pandemic, Chuck E. Cheese began to operate a virtual kitchen called Pasqually's Pizza & Wings on various mobile delivery platforms.
On June 25, 2020, Chuck E. Cheese announced that they had filed for Chapter 11 bankruptcy due to the COVID-19 pandemic and closed select locations, but they eventually re-opened some locations and emerged from bankruptcy in January 2021.
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