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This page only shows primary logo variants.
For other related logos and images, see:


1980–1985 1985–1997 1997–2008 2008–2011 2011–2016 2016–present
1980–1985 1985–1997 1997–2008 2008–2011 2011–2016 2016–present

Cinemax (first era)


Cinemax 1980.svg

A few variants of this logo were used during this period.


Cinemax 1985.svg
Designer:  Unknown
Typography:  Impact

In 1985, this logo began being used during on-air bumpers and in print advertisements for the network, while the original 1980 feature presentation and program lineup bumpers were used simultaneously on-air, before a new feature presentation bumper was implemented in the fall of 1985.


Cinemax 1997.svg
Designer:  Unknown
Typography:  Impact

In 1997, Cinemax rebranded and implementing a logo consisting of the network's name rendered in lowercase Univers type with a circle placed behind the 'max' (as with Showtime and The Movie Channel's highlighting of 'SHO' and 'TMC', respectively, in the logos they introduced that same year, the use of 'MAX' as the logo focal point came from its former TV Guide abbreviation in the magazine's local listings era prior to 2005). Occasionally, the circle 'max' was seen by itself. This logo is similar to TVRI’s current logo.



Cinemax 2008.svg
Designer:  Unknown
Typography:  Impact

In 2008, Cinemax was unofficially renamed to Max in on-air parlance, with the complete name being relegated to promotions through cable, satellite and telco providers. This logo continued to be used in Latin America until 2020.

Cinemax (second era)



Cinemax 2011 (Yellow).svg

Max was reverted to its original name on August 1, 2011.


Cinemax 2016.svg

In 2016, Cinemax made the logo black and white.

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