Cinemax

This page only shows primary logo variants. For other related logos and images, see: Other

1980	1980–1985	1985–1997	1997–2008	2008–2011	2011–2016	2016–present

HBO Cinemax (pre-launch)

1980

Cinemax (first era)

1980–1985

Designer:  Unknown

Typography:  ITC Avant Garde Bold (modified)

Launched:  August 1, 1980

Cinemax was launched by Home Box Office, Inc. on August 1, 1980. The network's initial logo was a rounded oblong outline with the name in mixed-case Avant Garde type. A few variants of this logo, which was derisively equated to a "flying dildo" by some HBO personnel, were used during this period.

1985–1997

Initially introduced in some on-air promotions in the fall of 1984, this logo was gradually phased in as the replacement to the 1980 logo during the first half of 1985, being expanded to on-air bumpers and in print advertisements by April of that year. The original 1980 feature presentation and program lineup bumpers continued to be used simultaneously in a reduced on-air capacity, until the successor logo came into full-time usage when a new feature presentation bumper was implemented in July 1985.

1997–2008 (USA), 1997–2014 (Latin America)

Designer:  Hatmaker On-air: Picturemill (2003-2008)

Typography:  Univers Condensed Bold (modified) On-air: Avenir (2003-2008)

Launched:  September 1, 1997

On September 1, 1997, Cinemax rebranded and implemented a logo consisting of the network's name rendered in lowercase Univers type with a circle placed behind the "max" (as with Showtime and The Movie Channel's highlighting of "SHO" and "TMC", respectively, in the logos they introduced that same year, the use of "MAX" as the logo focal point came from its former TV Guide abbreviation in the magazine's local listings era prior to 2005). Occasionally, the circle "max" was seen by itself.

This logo was still used in Latin America until 2014.

Max

2008–2011

Designer:  Unknown

Typography:  Univers Condensed Bold (modified)

Launched:  February 2008

In February 2008, Cinemax was unofficially renamed Max in on-air parlance. The formal name was relegated in usage to promotions through cable, satellite and telco providers. This logo continued to be used in Latin America until HBO Latin America rebranded its Cinemax channels as extensions of the regional HBO service in 2020.

Cinemax (second era)

2011–present

2011–2016

Designer:  Unknown

Typography:  Gotham Ultra Italic (modified)

Launched:  August 1, 2011

Cinemax reverted to prominently using its formal name on August 1, 2011 (although the "Max" shorthand would continue to occasionally be used until May 2020, when it was deemphasized entirely to avoid confusion with co-owned streaming service HBO Max). On that day, the network introduced a new diagonal parallelogram logo similar in concept to its 1985 logo.

2016–present

In 2016, Cinemax made its logo black and white.

External links

• Official website