Cinemax (first era)


Cinemax 1983

A few variants of this logo were used during this period.


Cinemax 1985

In 1985, this logo began being used during on-air bumpers and in print advertisements for the Cinemax network, while the original 1980 feature presentation and program lineup bumpers were used simultaneously on-air, before a new feature presentation bumper was implemented in the fall of 1985.


Cinemax 1997

In 1997, Cinemax rebranded and implementing a logo consisting of the network's name rendered in lowercase Univers type with a circle placed behind the 'max' (as with Showtime and The Movie Channel's highlighting of 'SHO' and 'TMC', respectively, in the logos they introduced that same year, the use of 'MAX' as the logo focal point came from its former TV Guide abbreviation in the magazine's local listings era prior to 2005). Occasionally, the circle 'max' was seen by itself.



Cinemax 2008

In 2008, Cinemax dropped Cine and became Max.

Cinemax (second era)


Max was reverted again as Cinemax on August 1, 2011.

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