Citigroup

Contents
1976–1980	1980–1998	1993–1998	1998–1999	1999–2007	1999–present	2007–2011

For the bus service in the British cities Cambridge, Peterborough, Preston and Gloucester, see Stagecoach Group.

Citicorp

1976–1980

1980–1998

Travelers

1993–1998

Citigroup

1998–1999

Citicorp merged with Travelers Inc. in 1998 to become Citigroup.

1999–2007

1999–present; 1999–2011 (brand)

In August 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram, who created the logo for Citigroup originally on a napkin within 10 minutes (often called the 1.5 million-dollar napkin). Her partners were weary that their client (Citigroup) would not pay for something created so quickly. They sell their design process. Scher replied that she was selling ten minutes of her entire life's experience.^[1]

Original sketch made on a napkin.

This logo was used along with the 1999 Citigroup 'Travelers umbrella' logo until 2007, and later used again in 2011.

2007–2011

In 2007, the 'Citi' logo text color was changed from blue to gray.

Notes and references

V • T • E  Citigroup
Brands and companies Citibanamex | Citibank | Citigold | Citi Private Bank | Egg | Metalmark Capital | Red Roof Inn Defunct The National City Bank of New York