FANDOM


Contents

Citicorp 1978 Citicorp-logo Travelers logo Citigroup logo (early 1998) Citigroup-logo Citi Citigroup
1976–1980 1980–1998 1993–1998 1998–1999 1999–2007 1999–present 2007–2011


For the bus service in the British cities Cambridge, Peterborough, Preston and Gloucester, see Stagecoach Group.

Citicorp

1976–1980

Citicorp 1978

1980–1998

Citicorp-logo

Travelers

1993–1998

Travelers logo

Citigroup

1998–1999

Citigroup logo (early 1998)

Citicorp merged with Travelers Inc. in 1998 to become Citigroup.

1999–2007

Citigroup-logo

1999–present; 1999–2011 (brand)

Citi

In August 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram, who created the logo for Citigroup originally on a napkin within 10 minutes (often called the 1.5 million-dollar napkin). Her partners were weary that their client (Citigroup) would not pay for something created so quickly. They sell their design process. Scher replied that she was selling ten minutes of her entire life's experience.[1]

“This is your logo”
Paula Scher

This logo was used along with the 1999 Citigroup 'Travelers umbrella' logo until 2007, and later used again in 2011.

2007–2011

Citigroup

In 2007, the 'Citi' logo text color was changed from blue to gray.

Notes and references

  1. hillmancurtis.com - Paula Scher
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