- For the bus service in the British cities of Cambridge, Peterborough, Preston & Gloucester, see Stagecoach Group.
Citicorp merged with Travelers Inc. in 1998 to become Citigroup.
1999–present; 1999–2011 (brand)
In August 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram, who originally created the logo for Citigroup on a napkin within 10 minutes (often called the 1.5 million-dollar napkin). Her partners were weary that their client (Citigroup) would not pay for something created so quickly. They sell their design process. Scher replied that she was selling ten minutes of her entire life's experience.
“This is your logo”
This logo was used along with the 1999 Citigroup 'Travelers umbrella' logo until 2007, and later used again in 2011.
In 2007, the 'Citi' logo text color was changed from blue to gray.
Notes and references
- hillmancurtis.com - Paula Scher
|Brands and companies