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| 1976–1980 | 1980–1998 | 1993–1998 | 1998–1999 | 1999–2007 | 1999–present | 2007–2011 |
- For the bus service in the British cities of Cambridge, Peterborough, Preston & Gloucester, see Stagecoach Group.
Citicorp
1976–1980
1980–1998
Travelers
1993–1998
Citigroup
1998–1999
Citicorp merged with Travelers Inc. in 1998 to become Citigroup.
1999–2007
1999–present; 1999–2011 (brand)
In August 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram, who originally created the logo for Citigroup on a napkin within 10 minutes (often called the 1.5 million-dollar napkin). Her partners were weary that their client (Citigroup) would not pay for something created so quickly. They sell their design process. Scher replied that she was selling ten minutes of her entire life's experience.[1]
“This is your logo”
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—Paula Scher
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This logo was used along with the 1999 Citigroup 'Travelers umbrella' logo until 2007, and later used again in 2011.
2007–2011
In 2007, the 'Citi' logo text color was changed from blue to gray.
Notes and references
- ↑ hillmancurtis.com - Paula Scher
Citigroup
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| Brands and companies
Citibanamex | Citibank | Citigold | Citi Private Bank | Egg | Metalmark Capital | Red Roof Inn Defunct  |
