Personal was CTE Telecom's mobile arm until 2002.
The font and colors were also used by France Télécom at the time.
In 2006, Telecom's mobile operations Named Alo facil y rapido were rebranded as Claro, and in 2009, the entire company, including it's internet, public telephone and landline operations were also rebranded as Claro.
|Claro (South and Central America)|
Operations: Argentina | Brazil (net | tv | fone) | Colombia (mobile | TV) | Chile (mobile | tv) | Dominican Republic (tv) | Ecuador | El Salvador | Guatemala | Honduras | Nicaragua | Panama | Paraguay (tv) | Peru (tv) | Puerto Rico | Uruguay