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2002–2015 (Europe), 2003–2015 (Japan), 2008–2015 (Australia & North America)[]

Club Nintendo was Nintendo's first customer loyalty program.

On January 20, 2015, Nintendo announced that Club Nintendo would shut down worldwide in favour of a new loyalty program, starting with the closure in North America on June 30, 2015, and ending on September 30, 2015 in Europe, Australia & Japan. It has since been superseded by My Nintendo.