1975–1982[]
The Coastliner brand for route 700 (Portsmouth - Brighton) was introduced by Southdown Motor Services in 1975.
1982–1985[]
Route 700 became part of Southdowns 'Stagecoach' limited stop network. Ironically, Stagecoach was also the name of the company which took over Southdown in 1989.
2000–2001[]
Stagecoach reintroduced the Coastliner brand in 2000 to celebrate the brands 25th anniversary.
2005–2010[]
2010–2014[]
2014–2021[]
New branding was introduced in 2014, coinciding with new buses and a new timetable. Initially branding used the name Sussex Coastliner before quickly changing to 700 Coastliner.
2021–present[]
