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This page only shows primary logo variants.
For other related logos and images, see:


1886–1887 1887–1941 1890–1891 1891–1941 1941–present 1987–2009
1886–1887 1887–1941 1890–1891 1891–1941 1941–present 1987–2009


Coke 1886.svg
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Coca-Cola was originally invented by John S. Pemberton on May 8, 1886, as a medicine, thanks to its trace amounts of cocaine (hence the "Coca" in the name).


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Designer:  Frank Mason Robinson
Typography:  Unknown

In 1887, the now-familiar 'Spencerian' script was first used. In those days, the script varied depending on its application, and the word 'Trademark' also commonly appeared at the bottom of the first 'C'.


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A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo appeared to have been deemed unpopular, as the logo was quickly reverted a year later.


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By 1891, the script began to be standardised.



In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history.


Coca-Cola (Bold).svg
Designer:  Landor Associates
Typography:  Custom wordmark

In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003, but briefly returned in 2006 during The Coke Side of Life campaign alongside the main logo and removed again in 2009 with the new Open Happiness campaign.

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