This page only shows primary logo variants.
For other related logos and images, see:
/Other /Cans /Olympics

Contents

1886–1887 1887–1941 1890–1891 1891–1941 1941–present 1987–2009
1886–1887 1887–1941 1890–1891 1891–1941 1941–present 1987–2009


1886–1887

Coke 1886.svg

Coca-Cola was originally invented by John S. Pemberton on May 8, 1886, as a medicine, thanks to its trace amounts of cocaine (hence the "Coca" in the name).

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1887–1941

Cocacola.svg
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In 1887, the now-familiar 'Spencerian' script was first used. In those days, the script varied depending on its application, and the word 'Trademark' also commonly appeared at the bottom of the first 'C'.

1890–1891

Cocacola1890.svg
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A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo appeared to have been deemed unpopular, as the logo was quickly reverted a year later.

1891–1941

Cocacola1891-1941.svg

By 1891, the script began to be standardised.

1941–present

Coca-Cola.svg

In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history.

1987–2009

Coca-Cola (Bold).svg

In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003, but briefly returned in 2006 during The Coke Side of Life campaign alongside the main logo and removed again in 2009 with the new Open Happiness campaign.

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