Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1886–1887 1887–1890 1889–1892 1890–1891 1891–1899 1893–1901
1886–1887 1887–1890 1889–1892 1890–1891 1891–1899 1893–1901
1899–1903 1903–1934 1934–1941 1941–present 1987–2009  
1899–1903 1903–1934 1934–1941 1941–present 1987–2009

1886–1887

Coke 1886.svg

Coca-Cola was originally invented by John S. Pemberton on May 8, 1886, as a medicine, thanks to its trace amounts of cocaine (hence the "Coca" in the name).

1887–1890

Coca-Cola 1887.svg
Designer:  Frank Mason Robinson
Typography:  Unknown
Launched:  June 6, 1887

In 1887, the now-familiar 'Spencerian' script was first used. In those days, the script varied depending on its application, and the word 'Trademark' also commonly appeared at the bottom of the first 'C'. Many variations of this logo were drawn up for use in advertisements, but this version of the logo was copied and used most; the same is true with the 1892 and 1903 logos.

1889–1892

Coca-Cola 1889.svg

1890–1891

Coca-Cola 1890.svg

An alternate logo was released for Coca-Cola in 1890, which featured art nouveau-inspired lettering, most notably the Cs. This is believed to have been used in lieu of the script logo if needed.

1891–1903

1891–1899

Coca-Cola - 1892.svg

In 1891, Coca-Cola introduced an new logo, which is an improved version of 1887 script that also incorporates the "fish tail" on the first "C".[1]

By the time this logo was in circulation, the company began to be associated with the color "Red". This was due the barrels that contained the syrup for the formula were painted in that color (which is actually a mix of different Red shades) so tax agents could distinguish them from alcohol during transport.[2] The earliest known usage of this color can be seen in an 1894 painted outdoor wall sign from the Young Brothers Pharmacy in Cartersville, Georgia, that still stood to this day.[3]

1893–1901

Coke 1892.svg
Designer:  Unknown
Typography:  Unknown
Launched:  January 31, 1893[4]

This lighter variant with the "Trade Mark" inside of the fish tale was used in tandem with the previous logo, mostly seen in advertisements during the late 1890's and early 1900's.

1899–1903

Coca-Cola - 1903.png
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The logo was refreshed in 1899 with minor changes that includes some modifications in the O's and A's and also the font of the script was made a bit bolder.

1903–present

1903–1934

Coca-Cola - 1900s.jpg
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Coca-Cola's logo underwent a major redesign in 1903, which is starting to look close to its present-day design.

1934–present

1934–1941

Coca-Cola - 1934x.svg

In 1934, the design of the script was made more stylized and the text "Trade Mark Registered" inside of the lower fish-tail was removed (although it would occasionally be featured in some ads of the time).

1941–present

Coca-Cola.svg
Designer:  Neville Brody (TCCC Unity font)
Typography:  Custom (logo)
FF Din (brand) (2006–2009)
Gotham (brand) (2009–2019)
TCCC Unity (brand, custom-designed) (2019–present)
Launched:  March 1941

In Spring 1941, Coca-Cola fully standardized their logo. the wordmark was edited, streamlined, and became more italicized. This evolved into what would become the company's current and longest-used design to date as well as one of the most famous logos in history.

1987–2009

Coca-Cola (Bold).svg
Designer:  Landor Associates
Typography:  Unknown
Launched:  September 15, 1987

In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003, but briefly returned in 2006 during The Coke Side of Life campaign alongside the main logo and removed again in 2009 with the new Open Happiness campaign.

References

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