Coca-Cola/Other

1886–1887[]

1887–1890[]

1891–1899[]

1893–1901[]

1899–1903[]

1903–1934[]

1932[]

1906–1919[]

1934–1946[]

1946–present[]

1946–2000[]

In 1946, the wordmark was placed in a red circle once again, but this time a portrait of a Coca-Cola bottle was seen behind the script.^[1] This variant was seen most prominently in advertising from 1993 until 2000.

1958–1969[]

From 1958 to 1969, the script was commonly seen in an Arciform shape nicknamed the "Fishtail".

1969–1987, 2016–present[]

Designer:

Rei Yoshimura for
Lippincott & Margulies

Typography:

Custom (Coca-Cola)
Helvetica (Enjoy; Trademark)

Launched:

October 14, 1969

In 1969, the script was accompanied by the famous "Dynamic Ribbon" or "White Swirl" for the first time. The two elements were combined to create a new logo called the "Arden Square". In 1971, the "Hilltop" advert was broadcast on television, accompanied by this logo and the now-famous "It's the Real Thing" slogan for the very first time. Starting in 1985, the script was only used on packaging in a very small size, and the below "Coke" logo took pride of place until 1987.

1985–1987, 2019 (limited)[]

Designer:

Unknown

Typography:

Unknown

Launched:

April 23, 1985
May 2019 (limited)

On April 23, 1985, in response to Pepsi gaining more sales at the time, the original formula for Coca-Cola was changed for the first time ever (it became "New Coke"). However, a large outcry against this change in formula occurred, and customers began boycotting The Coca-Cola Company, which decided to return the drink to its original formula (albeit with cane sugar replaced by a cheaper alternative) and restore its original branding, by reintroducing it as "Coca-Cola Classic" in July of the same year. On New Coke, the logo above would be far more prominent than the traditional 1941 logo when placed on packaging for cans and bottles. This logo is still used in some countries today, albeit in modified forms.

In May 2019, to promote the third season of Stranger Things (which takes place in the year "New Coke" was introduced), the formula was brought back for a limited time.

1987–2009[]

1987–2000[]

In 1987, the company's branding was refreshed by Landor Associates; this time, it began to vary from country to country. The US, for instance, included "Classic" in small writing underneath the script to distinguish it from the failed New Coke product. Depending on the country, this would continue to be used alongside the bold 1985 Coke logo until 2000.

In creating its brand refresh, Landor created 800 different designs that combined the "Coca-Cola" or "Coke" wordmarks with the "Dynamic Ribbon". In the chosen solution, the curve was integrated with the script by having it drawn through the second "O", an additional silver ribbon was added to the curve, and the logo's typeface was redrawn to be slightly straightened up.

1993–1999[]

Designer:

Tom Cox Design^[2]

Typography:

Unknown

Launched:

Unknown

Depending on the country, the bottle symbol was used more often on packaging.

1996–1999[]

Designer:

Lori Yi for
Desgrippes Gobé

Typography:

LTR NCND (modified)

Launched:

1996

In 1996, the older version of the "Always Coca-Cola" red disc began to be deprecated, being replaced with this variant. The word "always" appears in English, Italian, Polish, Spanish and French.

1996–2002[]

1999–2002[]

In October 1999, Coca-Cola launched its "enjoy" advertising campaign, with the script being placed on a bottle cap of a green-tinted Coke bottle opening. This logo was used on cans and bottles until 2002 and was also seen at the bottom of Regal Cinemas' website until 2017.

2002–2009[]

In 2002, the "Dynamic Ribbon" was redesigned, and packaging began to differ worldwide as a result. This branding change was made as an attempt to unify all of the different countries' Coke branding under one design. This objective succeeded, although some countries still used elements of Coke's 1987 and 1990s branding. During this period, the two "Coke" logos in use were modernized, and the company launched the "Real" campaign.

2006–2009, 2012 (Philippines)[]

Designer:

Collins

Typography:

Unknown

Launched:

Unknown

2007–2017[]

Designer:

Turner Duckworth^[3]

Typography:

Unknown

Launched:

Unknown

By now, the Coca-Cola logo was surrounded by various elements from three different branding eras, being that of 1969, 1987 and 2002. The Coca-Cola Company therefore believed a complete overhaul was needed, and it was decided to strip the branding back to basics, with just the script and the simplified "Dynamic Ribbon" design. This logo was introduced on cans and bottles worldwide starting in 2007. In 2009, the word "Classic" was removed since it was no longer needed to distinguish it from the former "New Coke" in the United States.

2007–2016[]

In late 2007, the red disc was given a cleaner feel.

2009–present[]

In January 2009, the "Open Happiness" campaign was launched, with the Coca-Cola logo inside the contour bottle silhouette being altered. The bottle silhouette was also slightly modified. This logo still used on cans and PET bottle labels in some countries and also used as a trademark square symbol alongside 1969 Dynamic Ribbon since 2021.

2016–present[]

Designer:

Unknown

Typography:

Unknown

Launched:

January 2016

In January 2016, Coca-Cola introduced a two-dimensional variant of their classic "red disc" logo, with the worldwide slogan "Taste the Feeling", under the "One Brand" strategy. The slogan was later changed to "Together Tastes Better" on June 30, 2020.

2021–present[]

Designer:

Wieden+Kennedy

Typography:

TCCC Unity

Launched:

September 29, 2021

On September 29, 2021, Coca-Cola unveiled a distorted variant of their script (which resembles the one from the 2009 bottle logo), along with a new slogan "Real Magic". The new look on cans and bottles were unveiled earlier on April 8, 2021.

References[]

[1] ttps://blog.logomyway.com/coca-cola-logo/

[2] ttps://tomcoxdesign.com/always

[3] ttps://turnerduckworth.com/work/coca-cola

[1]

[2]

[3]