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(1941–present)
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{{Print Logos|Cans|Olympics}}
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{{Primary Logos|Cans|Olympics}}
 
{{ImageTOC
 
{{ImageTOC
|Coke 1886.png|1886–1887
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|Coke 1886.svg|1886–1887
|Coca-Cola 1900s logo.png|1887–1941
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|Cocacola.svg|1887–1941
|Coca Cola 1890-1891.PNG|1890-1891
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|Cocacola1890.svg|1890–1891
|JPEG.jpg|1891-1941
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|Cocacola1891-1941.svg|1891–1941
 
|Coca-Cola.svg|1941–present
 
|Coca-Cola.svg|1941–present
 
|Coca-Cola (Bold).svg|1987–2003
 
|Coca-Cola (Bold).svg|1987–2003
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==1886–1887==
 
==1886–1887==
 
[[File:Coke 1886.svg|center|250px]]
 
[[File:Coke 1886.svg|center|250px]]
'''Coca-Cola''' was originally invented by John S. Pemberton in 1886 as a medicine, thanks to its trace amounts of cocaine (which explains the "Coca" part of the name).
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'''Coca-Cola''' was originally invented by John S. Pemberton on May 8, 1886 as a medicine, thanks to its trace amounts of cocaine (which explains the "Coca" part of the name).
 
 
==1887–1941==
 
==1887–1941==
[[File:Cocacola.svg|center|200px]]
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[[File:Cocacola.svg|center|250px]]
In 1887, the now-familiar Spencerian script was first used within the logo. Compared to today's version, the script varied depending on its application, and the word "Trademark" also commonly appeared at the bottom of the wordmark's first letter "C".
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In 1887, the now-familiar 'Spencerianscript was first used. In those days, the script varied depending on its application, and the word 'Trademarkalso commonly appeared at the bottom of the first letter 'C'.
+
==1890–1891==
===1890–1891===
 
 
 
[[File:Cocacola1890.svg|center|250px]]
 
[[File:Cocacola1890.svg|center|250px]]
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A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in a year later.
A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in 1891.
+
==1891–1941==
 
===1891–1941===
 
 
 
[[File:Cocacola1891-1941.svg|center|250px]]
 
[[File:Cocacola1891-1941.svg|center|250px]]
 
 
By 1891, the script began to be standardised.
 
By 1891, the script began to be standardised.
 
 
==1941–present==
 
==1941–present==
 
[[File:Coca-Cola.svg|center|250px]]
 
[[File:Coca-Cola.svg|center|250px]]
Since 1941, the word "Trademark" was removed from the logo, and the wordmark itself evolved into what would become the company's longest-used design to date.
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In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history.
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===1987–2003===
===1958–1969===
 
[[File:Coca-Cola_Fishtail_logo.svg|250px|center]]
 
The script was commonly seen in an Arciform shape from 1958 to 1969. The shape was also known as the "Fishtail".
 
 
===1969–1987===
 
<gallery spacing="small" widths="150" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center">
 
Coca-Cola_wave2.svg
 
Coca-Cola 1969.svg
 
</gallery>
 
In 1969, the script was accompanied by the famous "Dynamic Ribbon" or "White Swirl" for the first time. The two elements were combined to create a new logo called the "Arden Square". In 1971, the "Hilltop" advert was broadcast on television, accompanied by this logo and the now-famous "It's the Real Thing" slogan for the very first time.
 
 
Starting in 1985, the script was only used on packaging in a very small size, and the below "Coke" logo took pride of place until 1987. [[Lippincott & Marguiles]] was the agency behind this design change.
 
 
*[http://www.lippincott.com/work/coca-cola/ Lippincott]
 
 
===1985–1987 (primary)===
 
[[File:Coke1982.svg|250px|center]]
 
In the United States, the formula for Coca-Cola was changed for the first time ever, in response to [[Pepsi]] gaining more sales at the time. There was a large outcry against this change in formula, and customers began boycotting [[The Coca-Cola Company]]. Coca-Cola eventually decided to return the drink to its original formula (albeit with cane sugar replaced by a cheaper alternative).
 
 
During the "New Coke" period, the logo above would be far more prominent than the traditional 1941 logo when placed on packaging for cans and bottles. This logo is still used in some countries today, albeit in modified forms.
 
 
===1987-2000===
 
In 1987, the company's tradtitional branding returned after the failure of New Coke. However, it now varied from country to country; the US, for example, included "Classic" in small writing underneath the script to distinguish it from the failed New Coke product. This would continue to be used until the early 2000s in conjunction with the bold 1985 Coke logo depending on the country.
 
 
In creating this brand refresh, [[Landor Associates]] created 800 different designs that combined the "Coca-Cola" or "Coke" wordmarks with the "Dynamic Ribbon". In the chosen solution, the curve was integrated with the Spencerian script by having it drawn through the second "O". An additional silver ribbon was added to the curve, and the Spencerian script was redrawn to be slightly straightened up.
 
*[http://www.landorassociates.com/index.cfm?do=aboutus.cocacolacase Landor Associates]
 
 
[[File:Coca-Cola_1987.svg|250px|center]]
 
 
 
===1993–2000===
 
[[File:Always Coca-Cola.svg|250px|center]]
 
During the 1990s, it was common for the Coca-Cola script to be in a circle (and sometimes still is), and the circle itself to have a green banner above it reading "Always". The two main advertising campaigns emphasized this, their names being the "Polar Bears" and the "Christmas Trucks". During this period, most of the branding from 1986 would be used, with the circular icon normally being for corporate uses such as on vending machines and memorabilia. However, depending on the country, the bottle symbol was used more often on packaging.
 
 
*[http://www.tomcoxdesign.com/reformation-brew-1/ Tom Cox Design]
 
 
===1996–2000===
 
[[File:Coca-Cola 1996.svg|250px|center]]
 
In 1996, this version of "Always Coca-Cola" red disc began to be used on cans and bottles, with "always" appearing in English, Italian, Polish, Portuguese and French.
 
 
===1996–2003===
 
[[File:coca cola logo.png|250px|center]]
 
 
{{SVG needed}}
 
[[File:cocacola.jpg|250px|center]]
 
 
{{SVG needed}}
 
In 1996, a drop shadow was added to the 1987 logo.
 
 
===1996–2003===
 
[[File:Coca-Cola-Logo-1996.svg|250px|center]]
 
This version of the 1987 script without the "Dynamic Ribbon" is still used on bottle caps (except for ones on aluminium bottles) in some countries.
 
 
===1999–2003===
 
[[File:Coca-Cola enjoy.svg|250px|center]]
 
In 1999, Coca-Cola launched its "enjoy" advertising campaign, with the script being placed on a bottle cap of a green-tinted Coke bottle opening. This logo was used on cans and bottles until 2003.
 
 
===2003–2009===
 
[[File:Coca-Cola 2003.svg|250px|center]]
 
In early 2003, the "Dynamic Ribbon" was redesigned, and packaging began to differ widely around the world as a result. This branding change was made as an attempt to bring all of the different countries' Coke branding into line with one design, which included the addition of yellow to the ribbon design. This objective succeeded, although some countries still used elements of Coke's 1987 and 1990s branding. During this period, the two "Coke" logos in use were modernized, and the company launched the "Coca-Cola... Real" campaign.
 
 
===2009–present===
 
[[File:Coca-Cola-Logo.svg|250px|center]]
 
This version of the 1941 script without the "Dynamic Ribbon" is used on bottle caps.
 
 
===2007===
 
[[File:Coca-Cola square logo.svg|center|250px]]
 
A simplified design created with Turner Duckworth was introduced in early 2007. By now, the Coca-Cola logo was surrounded by various elements from three different branding eras, being that of the 1980s, 1990s and the 2000s. The Coca-Cola Company therefore believed a complete overhaul was needed, and it was decided to strip the branding back to basics, with just the script and the simplified "Dynamic Ribbon" design. This logo was introduced on cans and bottles worldwide starting in 2007. In 2009, the United States of America removed the 'Classic' wordmark from beneath the main script logo because it was no longer needed to distiguish it from the former 'New Coke'.
 
*[http://www.turnerduckworth.com/work/coca-cola/ Turner Duckworth]
 
 
===2007–2016===
 
[[File:Coca-Cola Disc.svg|200px|center]]
 
Coca-Cola red disc has a cleaner feel, introduced in advertising from 2007 until it was simplified in January 2016.
 
 
===2016–present===
 
[[File:Coca-Cola 2016 Disc.svg|200px|center]]
 
In January 2016, Coca-Cola introduced a two-dimensional version of their classic "red disc" logo and their current worldwide slogan, "Taste the Feeling", under the "One Brand" strategy.
 
 
==1987–2003==
 
 
[[File:Coca-Cola (Bold).svg|centre|250px]]
 
[[File:Coca-Cola (Bold).svg|centre|250px]]
In 1987, Coca-Cola began using a slightly straightened-up bolder version of the script. This was used until a revamp in 2003.
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In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003.
   
 
==External links==
 
==External links==
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{{Coca-Cola}}
 
{{Coca-Cola}}
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{{Regal Entertainment Group}}
 
[[Category:Coca-Cola]]
 
[[Category:Coca-Cola]]
 
[[Category:International]]
 
[[Category:International]]
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[[Category:Food and drink in Malaysia]]
 
[[Category:Food and drink in Malaysia]]
 
[[Category:Food and drink in the United Kingdom]]
 
[[Category:Food and drink in the United Kingdom]]
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[[Category:Food and drink in Australia]]
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[[Category:Food and drink in Argentina]]
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[[Category:Food and drink in Austria]]
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[[Category:Food and drink in Brazil]]
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[[Category:Food and drink in Belgium]]
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[[Category:Food and drink in Brunei]]
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[[Category:Food and drink in Colombia]]
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[[Category:Food and drink in Canada]]
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[[Category:Food and drink in Chile]]
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[[Category:Food and drink in China]]
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[[Category:Food and drink in Croatia]]
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[[Category:Food and drink in Denmark]]
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[[Category:Food and drink in Ecuador]]
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[[Category:Food and drink in Egypt]]
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[[Category:Food and drink in France]]
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[[Category:Food and drink in Finland]]
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[[Category:Food and drink in Germany]]
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[[Category:Food and drink in Greece]]
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[[Category:Food and drink in Hungary]]
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[[Category:Food and drink in Hong Kong]]
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[[Category:Food and drink in Ireland]]
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[[Category:Food and drink in Italy]]
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[[Category:Food and drink in India]]
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[[Category:Food and drink in Japan]]
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[[Category:Food and drink in Lithuania]]
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[[Category:Food and drink in Mexico]]
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[[Category:Food and drink in New Zealand]]
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[[Category:Food and drink in Norway]]
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[[Category:Food and drink in Poland]]
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[[Category:Food and drink in Peru]]
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[[Category:Food and drink in Portugal]]
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[[Category:Food and drink in Pakistan]]
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[[Category:Food and drink in Russia]]
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[[Category:Food and drink in Romania]]
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[[Category:Food and drink in Sweden]]
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[[Category:Food and drink in Spain]]
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[[Category:Food and drink in Switzerland]]
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[[Category:Food and drink in South Africa]]
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[[Category:Food and drink in Singapore]]
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[[Category:Food and drink in Saudi Arabia]]
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[[Category:Food and drink in Thailand]]
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[[Category:Food and drink in Turkey]]
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[[Category:Food and drink in Taiwan]]
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[[Category:Food and drink in Ukraine]]
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[[Category:Food and drink in Uruguay]]
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[[Category:Food and drink in Paraguay]]
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[[Category:Food and drink in the Czech Republic]]
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[[Category:Food and drink in Venezuela]]
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[[Category:Food and drink in Vietnam]]
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[[Category:Food and drink in the Netherlands]]
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[[Category:Food and drink in the Middle East]]
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[[Category:Food and drink in the Dominican Republic]]
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[[Category:Food and drink in South Korea]]
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[[Category:Food and drink in El Salvador]]

Revision as of 03:28, January 17, 2020

This page only shows primary logo variants.
For other related logos and images, see:
/Other /Cans /Olympics

Contents

Coke 1886 Cocacola Cocacola1890 Cocacola1891-1941 Coca-Cola Coca-Cola (Bold)
1886–1887 1887–1941 1890–1891 1891–1941 1941–present 1987–2003


1886–1887

Coke 1886

Coca-Cola was originally invented by John S. Pemberton on May 8, 1886 as a medicine, thanks to its trace amounts of cocaine (which explains the "Coca" part of the name).

1887–1941

Cocacola

In 1887, the now-familiar 'Spencerian' script was first used. In those days, the script varied depending on its application, and the word 'Trademark' also commonly appeared at the bottom of the first letter 'C'.

1890–1891

Cocacola1890

A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in a year later.

1891–1941

Cocacola1891-1941

By 1891, the script began to be standardised.

1941–present

Coca-Cola

In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history.

1987–2003

Coca-Cola (Bold)

In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003.

External links


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