Coca-Cola

This page only shows primary logo variants. For other related logos and images, see: Other

	1887–1941	1890–1891
1886–1887	1887–1941	1890–1891	1891–1941	1941–present	1987–2003

1886–1887

Coca-Cola was originally invented by John S. Pemberton on May 8, 1886 as a medicine, thanks to its trace amounts of cocaine (which explains the "Coca" part of the name).

1887–1941

File:Cocacola.svg

In 1887, the now-familiar 'Spencerian' script was first used. In those days, the script varied depending on its application, and the word 'Trademark' also commonly appeared at the bottom of the first letter 'C'.

1890–1891

File:Cocacola1890.svg

A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in a year later.

1891–1941

By 1891, the script began to be standardised.

1941–present

In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history.

1987–2003, 2006-2007

In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003, but briefly returned in 2006 during The Coke Side of Life campaign.

External links

• Coca-Cola
• Coca-Cola Heritage Timeline
• The History of the Coca-Cola Logo
• Brand New