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| + | {{Primary Logos|Cans|Olympics}} |
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| + | {{ImageTOC |
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| + | |Coke 1886.svg|1886–1887 |
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| + | |Cocacola.svg|1887–1941 |
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| + | |Cocacola1890.svg|1890–1891 |
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| + | |Cocacola1891-1941.svg|1891–1941 |
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| + | |Coca-Cola.svg|1941–present |
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| + | |Coca-Cola (Bold).svg|1987–2003 |
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| + | }} |
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| + | |||
| + | ==1886–1887== |
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| ⚫ | |||
| + | '''Coca-Cola''' was originally invented by John S. Pemberton on May 8, 1886 as a medicine, thanks to its trace amounts of cocaine (which explains the "Coca" part of the name). |
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| + | ==1887–1941== |
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| ⚫ | |||
| ⚫ | |||
| + | ==1890–1891== |
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| + | [[File:Cocacola1890.svg|center|250px]] |
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| + | A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in a year later. |
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| + | ==1891–1941== |
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| + | [[File:Cocacola1891-1941.svg|center|250px]] |
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| + | By 1891, the script began to be standardised. |
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| + | ==1941–present== |
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| + | In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history. |
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| + | ===1987–2003, 2006-2007=== |
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| + | [[File:Coca-Cola (Bold).svg|centre|250px]] |
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| + | In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003, but briefly returned in 2006 during ''The Coke Side of Life'' campaign. |
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| + | |||
| + | ==External links== |
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| ⚫ | |||
*[http://heritage.coca-cola.com/ Coca-Cola Heritage Timeline] |
*[http://heritage.coca-cola.com/ Coca-Cola Heritage Timeline] |
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*[http://www.coca-cola.co.uk/125/history-of-coca-cola-logo.html The History of the Coca-Cola Logo] |
*[http://www.coca-cola.co.uk/125/history-of-coca-cola-logo.html The History of the Coca-Cola Logo] |
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*[http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php Brand New] |
*[http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php Brand New] |
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| ⚫ | |||
| − | ==1886-1887== |
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| + | {{Regal Entertainment Group}} |
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| − | [[File:Coke_1886.png|250px|center]] |
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| ⚫ | |||
| − | |||
| − | Coca-Cola was invented by John S. Pemberton in 1886. |
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| − | ==1887-1890, 1891-1900== |
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| − | <p style="text-align: center;">[[File:Cokelogo1900.png]]</p> |
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| − | |||
| ⚫ | |||
| − | |||
| − | ==1890-1891== |
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| − | <p style="text-align: center;">[[File:Coca-Cola_1890.jpg]]</p> |
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| − | |||
| − | <p style="text-align: left;">For one year, the Coca-Cola logo significantly changed to a more elaborate design before returning to the familiar script the next year.</p> |
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| − | |||
| − | == 1900-1941 == |
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| − | [[File:JPEG.jpg|250px|center]] |
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| − | |||
| − | By the turn of the century, the script began to be standardised, by the 1940s the script finally took the form of which it will be most familiar. |
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| − | ==1941-1958== |
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| − | |||
| − | By now, the word Trademark was removed and the logo had evolved to its most familiar design. |
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| − | |||
| − | ==1958-1969== |
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| − | <p style="text-align: center;">[[File:Coca-Cola_Fishtail_logo.png]]</p> |
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| − | |||
| − | The script was placed in an Arciform shape in the 1950s and 1960s. The shape was also known as the Fishtail. |
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| − | ==1969-1985== |
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| − | |||
| − | In 1969, the script was acommpanied by the famous 'Dynamic Ribbon, or 'White Swirl' for the first time, the two were combined in a new logo called the Arden Square. In 1971, the 'Hilltop' advert was broadcast on Television, this brought along with it, the famous 'It's the Real Thing' slogan. From 1985 the script was only used on packaging in a very small size, the 'Coke' logo took pride of place until 1987. [[Lippincott & Marguiles]] takes credit for being the agency behind this change. |
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| ⚫ | |||
| − | |||
| − | ==1985-1987== |
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| − | <p style="text-align: center;">[[File:Coke1982.jpg]]</p> |
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| − | In the United States of America, the formula for Coca-Cola was changed in response to Pepsi gaining more sales at the time. There was a large outcry and customers were boycotting Coca-Cola until eventually Coca-Cola returned to the original formula, albeit with can sugar replaced by a cheaper alternative. During the 'New Coke' period, the logo above would be far more prominent than the traditional script when placed on the packaging for Cans and Bottles. A legacy from this period is the continuned used of the bold 'Coke' logo in some countries today, albeit modified. |
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| − | ==1987-2003== |
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| ⚫ | |||
| − | |||
| − | In 1987, the tradtitional branding returned after the failure of 'New Coke'. The branding however now varied from country to country. The United States of America, for example, had 'Classic' in small writing underneath the script to different it from 'New Coke'. The 'Coke' symbol was changed at this time, as can be seen in the image above, this would continue to be used until the early 2000s in conjunction with the bold 1985 'Coke' logo depending on the country. |
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| − | |||
| − | *[http://www.landorassociates.com/index.cfm?do=aboutus.cocacolacase Landor Associates] |
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| − | |||
| − | ==1993-2003== |
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| − | |||
| − | <p style="text-align: center">[[File:Coca-Cola_logo_2.png]]</p> |
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| − | |||
| − | During the 1990s it was common for the Coca-Cola script to be in a circle (and sometimes still is) and the circle itself to have a green banner above it reading 'Always'. The two main advertising campaigns emphasised this, the Polar Bears and the Christmas Trucks. Thus the main slogan of the decade was 'Always Coca-Cola'. During this period, most of the branding from 1987 would be used, the circular icon normally being for corporate uses only, such as vending machines and memorabilia. However, the bottle symbol was, again depending on country, used more often on packaging. |
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| − | |||
| − | ==2003-2007== |
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| − | <p style="text-align: center">[[File:300px-Coca_Cola_liter_bottle_label.svg.png|200px]]</p> |
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| − | <p style="text-align: left;">By 2003, the packaging differed widely all over the world. This branding was an attempt to bring all the different countries branding into line with one design which included the addition of yellow to the ribbon. This succeeded although some countries still used elements of the 1987 and 1990s branding. During this period, the two 'Coke' logos in use were modernised.</p> |
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| − | |||
| − | ==2007-Present== |
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| − | <p style="text-align: center;">[[File:746px-Coca-Cola_logo_svg.png|250px]]</p> |
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| − | A simplified design, created with [[Turner Duckworth]], was introduced in 2007. By now the Coca-Cola logo was surrounded by various elements from three different branding eras, 1980s, 1990s and 2000s. The Coca-Cola Company therefore believed a complete overhaul was needed and it was decided to strip the branding back to basics with just the script and the 'Dynamic Ribbon'. |
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| − | *[http://www.underconsideration.com/brandnew/archives/the_real_thing.php Brand New] |
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| − | |||
| − | In 2009 the United States of America removed the 'Classic' wordmark from beneath the main script logo because it was no longer needed to distiguish it from the former 'New Coke'. |
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| ⚫ | |||
| − | |||
| − | <gallery captionalign="left"> |
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| − | CocaColaCan2.jpeg |
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| − | CokecolaCansZeroDiet.jpeg|USA Diet Coke, Coca-Cola and Coca-Cola Zero 2007 - 2009. |
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| − | </gallery> |
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| − | |||
| − | ==See also== |
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| − | *[[Coke]] |
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| − | |||
| − | <p style="text-align: center;">{{Coca-Cola}}</p> |
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[[Category:International]] |
[[Category:International]] |
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[[Category:Atlanta]] |
[[Category:Atlanta]] |
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[[Category:Soft drinks]] |
[[Category:Soft drinks]] |
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[[Category:Food and drink in the United States]] |
[[Category:Food and drink in the United States]] |
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| + | [[Category:Soda]] |
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| + | [[Category:Cola]] |
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| + | [[Category:Georgia (U.S. state)]] |
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| + | [[Category:1886]] |
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| + | [[Category:Food and drink]] |
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| + | [[Category:Soda drinks]] |
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| + | [[Category:The Coca-Cola Company]] |
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| + | [[Category:Food and drink in Indonesia]] |
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| + | [[Category:Food and drink in the Philippines]] |
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| + | [[Category:Food and drink in Malaysia]] |
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[[Category:Food and drink in the United Kingdom]] |
[[Category:Food and drink in the United Kingdom]] |
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[[Category:Food and drink in Australia]] |
[[Category:Food and drink in Australia]] |
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| − | [[Category: |
+ | [[Category:Food and drink in Argentina]] |
| − | [[Category: |
+ | [[Category:Food and drink in Austria]] |
| + | [[Category:Food and drink in Brazil]] |
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| + | [[Category:Food and drink in Belgium]] |
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| + | [[Category:Food and drink in Brunei]] |
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| + | [[Category:Food and drink in Colombia]] |
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| + | [[Category:Food and drink in Canada]] |
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| + | [[Category:Food and drink in Chile]] |
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| + | [[Category:Food and drink in China]] |
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| + | [[Category:Food and drink in Croatia]] |
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| + | [[Category:Food and drink in Denmark]] |
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| + | [[Category:Food and drink in Ecuador]] |
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| + | [[Category:Food and drink in Egypt]] |
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| + | [[Category:Food and drink in France]] |
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| + | [[Category:Food and drink in Finland]] |
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| + | [[Category:Food and drink in Germany]] |
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| + | [[Category:Food and drink in Greece]] |
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| + | [[Category:Food and drink in Hungary]] |
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| + | [[Category:Food and drink in Hong Kong]] |
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| + | [[Category:Food and drink in Ireland]] |
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| + | [[Category:Food and drink in Italy]] |
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| + | [[Category:Food and drink in India]] |
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| + | [[Category:Food and drink in Japan]] |
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| + | [[Category:Food and drink in Lithuania]] |
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| + | [[Category:Food and drink in Mexico]] |
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| + | [[Category:Food and drink in New Zealand]] |
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| + | [[Category:Food and drink in Norway]] |
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| + | [[Category:Food and drink in Poland]] |
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| + | [[Category:Food and drink in Peru]] |
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| + | [[Category:Food and drink in Portugal]] |
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| + | [[Category:Food and drink in Pakistan]] |
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| + | [[Category:Food and drink in Russia]] |
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| + | [[Category:Food and drink in Romania]] |
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| + | [[Category:Food and drink in Sweden]] |
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| + | [[Category:Food and drink in Spain]] |
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| + | [[Category:Food and drink in Switzerland]] |
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| + | [[Category:Food and drink in South Africa]] |
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| + | [[Category:Food and drink in Singapore]] |
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| + | [[Category:Food and drink in Saudi Arabia]] |
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| + | [[Category:Food and drink in Thailand]] |
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| + | [[Category:Food and drink in Turkey]] |
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| + | [[Category:Food and drink in Taiwan]] |
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| + | [[Category:Food and drink in Ukraine]] |
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| + | [[Category:Food and drink in Uruguay]] |
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| + | [[Category:Food and drink in Paraguay]] |
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| + | [[Category:Food and drink in the Czech Republic]] |
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| + | [[Category:Food and drink in Venezuela]] |
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| + | [[Category:Food and drink in Vietnam]] |
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| + | [[Category:Food and drink in the Netherlands]] |
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| + | [[Category:Food and drink in the Middle East]] |
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| + | [[Category:Food and drink in the Dominican Republic]] |
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| + | [[Category:Food and drink in South Korea]] |
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| + | [[Category:Food and drink in El Salvador]] |
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Revision as of 13:13, 16 February 2020
This page only shows primary logo variants. For other related logos and images, see:
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1887–1941 | 1890–1891 | 
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| 1886–1887 | 1887–1941 | 1890–1891 | 1891–1941 | 1941–present | 1987–2003 |
1886–1887
Coca-Cola was originally invented by John S. Pemberton on May 8, 1886 as a medicine, thanks to its trace amounts of cocaine (which explains the "Coca" part of the name).
1887–1941
In 1887, the now-familiar 'Spencerian' script was first used. In those days, the script varied depending on its application, and the word 'Trademark' also commonly appeared at the bottom of the first letter 'C'.
1890–1891
A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in a year later.
1891–1941
By 1891, the script began to be standardised.
1941–present
In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history.
1987–2003, 2006-2007
In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003, but briefly returned in 2006 during The Coke Side of Life campaign.
External links
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