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| + | {{Primary Logos|Cans|Olympics}} |
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{{ImageTOC |
{{ImageTOC |
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| − | |Coke 1886. |
+ | |Coke 1886.svg|1886–1887 |
| + | |Cocacola.svg|1887–1941 |
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| − | |Coca-Cola 1900s logo.png|1887–1900 |
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| + | |Cocacola1890.svg|1890–1891 |
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| − | |JPEG.jpg|1900–1941 |
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| + | |Cocacola1891-1941.svg|1891–1941 |
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| − | |Coca-Cola logo.svg|1941–present |
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| + | |Coca-Cola.svg|1941–present |
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| − | |logo coca-cola.PNG|1987–present}} |
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| + | |Coca-Cola (Bold).svg|1987–2003 |
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| − | {{ImageTOC |
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| + | }} |
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| − | |Coca-Cola Fishtail logo.svg|1958–1969 |
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| − | |Coca-Cola wave2.svg|1969–1987 |
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| − | |Coca-Cola Coke2.png|1987–2000 |
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| − | |Coca-Cola logo 2.png|1993–2000 |
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| − | |Coca-Cola 1996.png|1996–2000 |
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| − | |Coca cola logo.png|1996–2003 |
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| − | |Coca-Cola-Logo.png|1996–present |
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| − | |Coca-Cola enjoy.png|1999–2003 |
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| − | |coca-cola-company-2985.jpg|1999–2003 |
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| − | |Coca Cola liter bottle label.svg|2002–2007 |
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| − | |Coca-Cola-Logo.svg|2002–present |
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| − | |Coca-Cola logo 2007.png|2007–2009 |
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| − | |Coca-Cola square logo.png|2007–present |
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| − | |Coca-Cola Disc.svg|2007–2016 |
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| − | |FC CokeClassic.jpg|2009–present |
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| − | |Red-background-white-logo.jpg|2009–present |
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| − | |Coca-Cola Red-background-white-logo-cropped.jpg|2015–present |
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| − | |Coca-Cola logo 2016.svg|2016–present}} |
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| − | *[http://heritage.coca-cola.com/ Coca-Cola Heritage Timeline] |
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| − | *[http://www.coca-cola.co.uk/125/history-of-coca-cola-logo.html The History of the Coca-Cola Logo] |
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| − | *[http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php Brand New] |
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==1886–1887== |
==1886–1887== |
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| − | [[File: |
+ | [[File:Coke 1886.svg|center|250px]] |
| − | '''Coca-Cola''' was originally invented by John S. Pemberton |
+ | '''Coca-Cola''' was originally invented by John S. Pemberton on May 8, 1886 as a medicine, thanks to its trace amounts of cocaine (which explains the "Coca" part of the name). |
| + | ==1887–1941== |
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| − | |||
| + | [[File:Cocacola.svg|center|250px]] |
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| − | ==1887–1900== |
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| + | In 1887, the now-familiar 'Spencerian' script was first used. In those days, the script varied depending on its application, and the word 'Trademark' also commonly appeared at the bottom of the first letter 'C'. |
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| − | [[File:Coca-Cola_1900s_logo.png|200px|center]] |
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| + | ==1890–1891== |
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| − | In 1887, the now-familiar Spencerian script was first used within the logo. Compared to today's version, the script varied depending on its application, and the word "Trademark" also commonly appeared at the bottom of the wordmark's first letter "C". |
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| + | [[File:Cocacola1890.svg|center|250px]] |
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| − | |||
| + | A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in a year later. |
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| − | ==1900–1941== |
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| + | ==1891–1941== |
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| − | [[File:JPEG.jpg|200px|center]] |
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| + | [[File:Cocacola1891-1941.svg|center|250px]] |
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| − | By the turn of the century, the script began to be standardized. |
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| + | By 1891, the script began to be standardised. |
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| − | <gallery spacing="small" widths="150" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center"> |
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| − | Coca-Cola logo 1905.png|1905 advertisement |
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| − | Coca-Cola 1930s logo.png|Another 1905 advertisement |
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| − | Coca-Cola ad sign 1920s.png|From the mid 1920s to the mid 1930s, many Coca-Cola ads featured the logo inside an angled "sign" as seen here. |
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| − | Coca-Cola ad logo 1934.png|During the 1930s, the Coca-Cola logo was usually seen inside a red circle in ads. The circle would end up being used continuously with gradual updates that continued well into the 1960s. |
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| − | </gallery> |
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| − | |||
==1941–present== |
==1941–present== |
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| − | [[File:Coca- |
+ | [[File:Coca-Cola.svg|center|250px]] |
| − | + | In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history. |
|
| + | ===1987–2003, 2006-2007=== |
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| − | <gallery spacing="small" widths="200" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center"> |
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| − | Coca- |
+ | [[File:Coca-Cola (Bold).svg|centre|250px]] |
| + | In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003, but briefly returned in 2006 during ''The Coke Side of Life'' campaign. |
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| − | Coca-Cola old logo.png |
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| − | Coca-Cola 1950.png|In 1950, the wordmark was placed in a red circle once again, but this time a portrait of a Coca-Cola bottle was seen behind the script. This version was used on a Coca-Cola commercial in 1985, and was seen most prominently in advertising from 1993 until 2000. It is still used on some vending machines, road signs, store signs and advertising signs today. |
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| − | </gallery> |
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| − | |||
| − | ===1958–1969=== |
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| − | [[File:Coca-Cola_Fishtail_logo.svg|200px|center]] |
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| − | The script was commonly seen in an Arciform shape from 1958 to 1969. The shape was also known as the "Fishtail". |
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| − | |||
| − | <gallery spacing="small" widths="200" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center"> |
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| − | Things Go Better With Coke slogan 1965.png|Logo with the slogan "Things Go Better With Coke" from 1965 |
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| − | </gallery> |
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| − | |||
| − | ===1969–1987=== |
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| − | <gallery widths="200" position="center" bordersize="none" spacing="small" captionalign="center" captionsize="small"> |
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| − | Coca-Cola_wave2.svg |
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| − | Coca-Cola 1969.svg |
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| − | Coca-Cola_1986.png |
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| − | coca_cola_store_logo.jpg |
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| − | </gallery> |
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| − | In 1969, the script was accompanied by the famous "Dynamic Ribbon" or "White Swirl" for the first time. The two elements were combined to create a new logo called the "Arden Square". In 1971, the "Hilltop" advert was broadcast on television, accompanied by this logo and the now-famous "It's the Real Thing" slogan for the very first time. |
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| − | |||
| − | Starting in 1985, the script was only used on packaging in a very small size, and the below "Coke" logo took pride of place until 1987. [[Lippincott & Marguiles]] was the agency behind this design change. |
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| − | |||
| − | *[http://www.lippincott.com/work/coca-cola/ Lippincott] |
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| − | |||
| − | ===1985-1987 (primary)=== |
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| − | [[File:Coke1982.svg|200px|center]] |
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| − | In the United States, the formula for Coca-Cola was changed for the first time ever, in response to [[Pepsi]] gaining more sales at the time. There was a large outcry against this change in formula, and customers began boycotting [[The Coca-Cola Company]]. Coca-Cola eventually decided to return the drink to its original formula (albeit with cane sugar replaced by a cheaper alternative). |
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| − | |||
| − | During the "New Coke" period, the logo above would be far more prominent than the traditional 1941 logo when placed on packaging for cans and bottles. This logo is still used in some countries today, albeit in modified forms. |
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| − | <gallery spacing="small" widths="150" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center"> |
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| − | NewCokeLogo.jpeg|The New Coke Can Used in 1985-1987 |
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| − | </gallery> |
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| − | |||
| − | ===1987–present=== |
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| − | [[File:logo coca-cola.PNG|center|200px]] |
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| − | |||
| − | Starting in 1987, the 1941 script was boldened. |
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| − | |||
| − | ===1987–2000=== |
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| − | <gallery position="center"> |
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| − | Coca-Cola_Coke2.png |
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| − | Coca-Cola_Classic.png |
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| − | Coca-Cola_1987.png |
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| − | COKE1986LOGO.JPG |
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| − | Coke1988.JPG |
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| − | coke46.jpg |
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| − | </gallery> |
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| − | In 1987, the company's tradtitional branding returned after the failure of New Coke. However, it now varied from country to country; the US, for example, included "Classic" in small writing underneath the script to distinguish it from the failed New Coke product. This would continue to be used until the early 2000s in conjunction with the bold 1985 Coke logo depending on the country. |
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| − | |||
| − | In creating this brand refresh, [[Landor Associates]] created 800 different designs that combined the "Coca-Cola" or "Coke" wordmarks with the "Dynamic Ribbon". In the chosen solution, the curve was integrated with the Spencerian script by having it drawn through the second "O". An additional silver ribbon was added to the curve, and the Spencerian script was redrawn to be slightly straightened up. |
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| − | *[http://www.landorassociates.com/index.cfm?do=aboutus.cocacolacase Landor Associates] |
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| − | |||
| − | ===1993–2000=== |
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| − | <gallery position="center"> |
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| − | Coca-Cola_logo_2.png |
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| − | Always Coca-Cola.png |
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| − | coke-logo-16.jpg |
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| − | Always c.gif |
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| − | </gallery> |
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| − | During the 1990s, it was common for the Coca-Cola script to be in a circle (and sometimes still is), and the circle itself to have a green banner above it reading "Always". The two main advertising campaigns emphasized this, their names being the "Polar Bears" and the "Christmas Trucks". During this period, most of the branding from 1987 would be used, with the circular icon normally being for corporate uses such as on vending machines and memorabilia. However, depending on the country, the bottle symbol was used more often on packaging. |
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| − | |||
| − | ===1996–2000=== |
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| − | [[File:Coca-Cola 1996.png|200px|center]] |
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| − | In 1996, this version of "Always Coca-Cola" red disc began to be used on cans and bottles, with "always" appearing in English, Italian, Polish, Spanish and French. |
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| − | |||
| − | ===1996–2003=== |
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| − | [[File:coca cola logo.png|200px|center]] |
||
| − | [[File:cocacola.jpg|200px|center]] |
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| − | In 1996, a drop shadow was added to the 1987 logo. |
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| − | |||
| − | ===1996–present=== |
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| − | [[File:Coca-Cola-Logo.png|200px|center]] |
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| − | This version of the 1987 script without the "Dynamic Ribbon" can be seen on cans, bottles, drink fountains and bottle caps. |
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| − | |||
| − | ===1999–2003=== |
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| − | [[File:Coca-Cola enjoy.png|200px|center]] |
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| − | In late 1999, Coca-Cola launched its "enjoy" advertising campaign, with the script being placed on a bottle cap of a green-tinted Coke bottle opening. This logo was used on cans and bottles until 2003. |
||
| − | <gallery position="center"> |
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| − | CocaCola46.png |
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| − | coca-cola-company-2985.jpg|The red disc was also updated and had some water droplets added |
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| − | cocacola_1990s.png |
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| − | Enjoy_Coca_Cola_Logo.svg |
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| − | Coca-cola21.jpg |
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| − | Coca-Cola.jpg|In 2001, Coca-Cola launched the '''Life tastes good''' campaign, with the white Coca-Cola wordmark inside the red "splash". |
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| − | LTS LOGO.jpg |
||
| − | </gallery> |
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| − | |||
| − | ===2002–2007=== |
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| − | [[File:Coca Cola liter bottle label.svg|200px|center]] |
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| − | [[File:Coke Classic.jpg|200px|center]] |
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| − | [[File:Coca-Cola 2002.png|200px|center]] |
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| − | In late 2002, the "Dynamic Ribbon" was redesigned, and packaging began to differ widely around the world as a result. This branding change was made as an attempt to bring all of the different countries' Coke branding into line with one design, which included the addition of yellow to the ribbon design. This objective succeeded, although some countries still used elements of Coke's 1987 and 1990s branding. During this period, the two "Coke" logos in use were modernized, and the company launched the "Coca-Cola... Real" campaign. |
||
| − | <gallery position="center"> |
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| − | 083KLr.jpg |
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| − | coca_cola_classic.jpg|Coca-Cola Classic can 2002-2007. |
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| − | lg_csol_splash.jpg|The Coke Side of Life campaign, introduced in 2006. Notice that the 1987 Coca-Cola logo is used. |
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| − | liveonthecokesideoflife.gif|Live on The Coke Side of Life. Notice that the 1987 Coca-Cola logo is used. |
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| − | 2809722012_f7aaa251c3.jpg |
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| − | 2803770997_34d7b9a86a_b.jpg |
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| − | 814471247420853.jpg |
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| − | CSOL3.jpg|Notice that the 1987 Coca-Cola logo is used. |
||
| − | </gallery> |
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| − | |||
| − | ===2002–present=== |
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| − | [[File:Coca-Cola-Logo.svg|200px|center]] |
||
| − | |||
| − | |||
| − | <span style="font-weight:normal;">This version of the 1941 script without the "Dynamic Ribbon" can be seen on cans, bottles, drink fountains and bottle caps.</span> |
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| − | |||
| − | ===2007–2009=== |
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| − | [[File:Coca-Cola logo 2007.png|center|200px]] |
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| − | A simplified design created with Turner Duckworth was introduced in early 2007. By now, the Coca-Cola logo was surrounded by various elements from three different branding eras, being that of the 1980s, 1990s and the 2000s. The Coca-Cola Company therefore believed a complete overhaul was needed, and it was decided to strip the branding back to basics, with just the script and the simplified "Dynamic Ribbon" design. |
||
| − | *[http://www.turnerduckworth.com/work/coca-cola/ Turner Duckworth] |
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| − | <gallery spacing="small" widths="150" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center"> |
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| − | CocaColaCan2.png|Coca-Cola Classic can 2007–2009. |
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| − | CokecolaCansZeroDiet.jpeg|USA Coca-Cola Classic, Diet Coke and Coca-Cola Zero 2007-2009. |
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| − | </gallery> |
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| − | |||
| − | ===2007–present=== |
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| − | [[File:Coca-Cola square logo.png|center|200px]] |
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| − | A version of the 2007 logo without the word "Classic" was also used. This logo was introduced on cans and bottles worldwide starting in 2007. |
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| − | <gallery position="center" bordercolor="transparent"> |
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| − | Coca-Cola Disc.svg|Coca-Cola red disc has a cleaner feel, introduced in advertising from 2007 until it was simplified in January 2016. |
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| − | Coca-Cola 2007.png |
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| − | Coca-Cola logo 2007.jpg |
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| − | td-coke-hero-new.png |
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| − | </gallery> |
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| − | |||
| − | ===2009–present=== |
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| − | <gallery position="center" bordercolor="transparent"> |
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| − | FC CokeClassic.jpg|In 2009, the United States of America removed the 'Classic' wordmark from beneath the main script logo because it was no longer needed to distiguish it from the former 'New Coke'. |
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| − | Open Happiness.jpg|In the same year, the '''Open Happiness''' campaign and slogan was launched. |
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| − | Coca-Cola-Bottle-Red-Outline.png |
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| − | Coke 12oz.png|Coca-Cola can 2009–present. |
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| − | red-background-white-logo.jpg|Inverted version, no stripe. (This version is used as an alternative to the 2007 or 2009 logos.) |
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| − | CokeOlympicLogo.jpg|Coca-Cola is a proud partner of the USA Olympic Committee |
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| − | Ghfghgfhgfhf.png |
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| − | Coca-Cola bottle & can.jpg |
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| − | debranding-coca-cola-1.jpg|Share a Coke campaign with any person names on bottles and cans, starting in 2013 (may vary in some countries). |
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| − | </gallery> |
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| − | |||
| − | ===2015–present=== |
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| − | <gallery position="center" bordercolor="transparent"> |
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| − | Coca-Cola Red-background-white-logo-cropped.jpg|In 2015, Inverted version has been cropped, and can be seen on some cans. |
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| − | Taste The Feeling.png|In January 2016, Coca-Cola updated the red disc into flat version, and the slogan was changed to '''Taste The Feeling'''. The new campaign with that slogan is now used worldwide. |
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| − | Coca-Cola logo 2016.svg |
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| − | facebook_160x160px_profileimage1-02.png |
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| − | </gallery> |
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| − | |||
| − | ==Other== |
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| − | {{Other|a=Cans}} |
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==External links== |
==External links== |
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*[http://www.coca-cola.com/ Coca-Cola] |
*[http://www.coca-cola.com/ Coca-Cola] |
||
| + | *[http://heritage.coca-cola.com/ Coca-Cola Heritage Timeline] |
||
| + | *[http://www.coca-cola.co.uk/125/history-of-coca-cola-logo.html The History of the Coca-Cola Logo] |
||
| + | *[http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php Brand New] |
||
{{Coca-Cola}} |
{{Coca-Cola}} |
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[[Category:Soft drinks]] |
[[Category:Soft drinks]] |
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[[Category:Food and drink in the United States]] |
[[Category:Food and drink in the United States]] |
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| − | [[Category:Food and drink in the United Kingdom]] |
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| − | [[Category:Food and drink in Australia]] |
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| − | [[Category:Food and drink in Indonesia]] |
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| − | [[Category:Food and drink in Malaysia]] |
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[[Category:Soda]] |
[[Category:Soda]] |
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[[Category:Cola]] |
[[Category:Cola]] |
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| − | [[Category:Food and drink in the Philippines]] |
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| − | [[Category:Food and drink in Japan]] |
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[[Category:Georgia (U.S. state)]] |
[[Category:Georgia (U.S. state)]] |
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[[Category:1886]] |
[[Category:1886]] |
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| − | [[Category:Food and drink |
+ | [[Category:Food and drink]] |
| − | [[Category: |
+ | [[Category:Soda drinks]] |
| − | [[Category: |
+ | [[Category:The Coca-Cola Company]] |
| + | [[Category:Food and drink in Indonesia]] |
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| + | [[Category:Food and drink in the Philippines]] |
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| + | [[Category:Food and drink in Malaysia]] |
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| + | [[Category:Food and drink in the United Kingdom]] |
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| + | [[Category:Food and drink in Australia]] |
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| + | [[Category:Food and drink in Argentina]] |
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| + | [[Category:Food and drink in Austria]] |
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| + | [[Category:Food and drink in Brazil]] |
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| + | [[Category:Food and drink in Belgium]] |
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| + | [[Category:Food and drink in Brunei]] |
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| + | [[Category:Food and drink in Colombia]] |
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[[Category:Food and drink in Canada]] |
[[Category:Food and drink in Canada]] |
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| − | [[Category:Food and drink in |
+ | [[Category:Food and drink in Chile]] |
| + | [[Category:Food and drink in China]] |
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| + | [[Category:Food and drink in Croatia]] |
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| + | [[Category:Food and drink in Denmark]] |
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| + | [[Category:Food and drink in Ecuador]] |
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| + | [[Category:Food and drink in Egypt]] |
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[[Category:Food and drink in France]] |
[[Category:Food and drink in France]] |
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| + | [[Category:Food and drink in Finland]] |
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| + | [[Category:Food and drink in Germany]] |
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| + | [[Category:Food and drink in Greece]] |
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| + | [[Category:Food and drink in Hungary]] |
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| + | [[Category:Food and drink in Hong Kong]] |
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| + | [[Category:Food and drink in Ireland]] |
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| + | [[Category:Food and drink in Italy]] |
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| + | [[Category:Food and drink in India]] |
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| + | [[Category:Food and drink in Japan]] |
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| + | [[Category:Food and drink in Lithuania]] |
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[[Category:Food and drink in Mexico]] |
[[Category:Food and drink in Mexico]] |
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| − | [[Category:Food and drink]] |
+ | [[Category:Food and drink in New Zealand]] |
| − | [[Category:Food and drink in |
+ | [[Category:Food and drink in Norway]] |
| − | [[Category: |
+ | [[Category:Food and drink in Poland]] |
| − | [[Category: |
+ | [[Category:Food and drink in Peru]] |
| + | [[Category:Food and drink in Portugal]] |
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| + | [[Category:Food and drink in Pakistan]] |
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| + | [[Category:Food and drink in Russia]] |
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[[Category:Food and drink in Romania]] |
[[Category:Food and drink in Romania]] |
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| − | [[Category:Food and drink in |
+ | [[Category:Food and drink in Sweden]] |
| − | [[Category:Food and drink in |
+ | [[Category:Food and drink in Spain]] |
| − | [[Category:Food and drink in |
+ | [[Category:Food and drink in Switzerland]] |
| − | [[Category: |
+ | [[Category:Food and drink in South Africa]] |
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+ | [[Category:Food and drink in Singapore]] |
| − | [[Category: |
+ | [[Category:Food and drink in Saudi Arabia]] |
| − | [[Category:2015]] |
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[[Category:Food and drink in Thailand]] |
[[Category:Food and drink in Thailand]] |
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| + | [[Category:Food and drink in Turkey]] |
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| + | [[Category:Food and drink in Taiwan]] |
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| + | [[Category:Food and drink in Ukraine]] |
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| + | [[Category:Food and drink in Uruguay]] |
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| + | [[Category:Food and drink in Paraguay]] |
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| + | [[Category:Food and drink in the Czech Republic]] |
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| + | [[Category:Food and drink in Venezuela]] |
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| + | [[Category:Food and drink in Vietnam]] |
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| + | [[Category:Food and drink in the Netherlands]] |
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| + | [[Category:Food and drink in the Middle East]] |
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| + | [[Category:Food and drink in the Dominican Republic]] |
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| + | [[Category:Food and drink in South Korea]] |
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| + | [[Category:Food and drink in El Salvador]] |
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Revision as of 13:13, 16 February 2020
This page only shows primary logo variants. For other related logos and images, see:
|
|
1887–1941 | 1890–1891 | 
|
|
|
| 1886–1887 | 1887–1941 | 1890–1891 | 1891–1941 | 1941–present | 1987–2003 |
1886–1887
Coca-Cola was originally invented by John S. Pemberton on May 8, 1886 as a medicine, thanks to its trace amounts of cocaine (which explains the "Coca" part of the name).
1887–1941
In 1887, the now-familiar 'Spencerian' script was first used. In those days, the script varied depending on its application, and the word 'Trademark' also commonly appeared at the bottom of the first letter 'C'.
1890–1891
A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in a year later.
1891–1941
By 1891, the script began to be standardised.
1941–present
In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history.
1987–2003, 2006-2007
In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003, but briefly returned in 2006 during The Coke Side of Life campaign.
External links
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