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| + | {{Primary Logos|Cans|Olympics}} |
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| − | {{ImageTOC|Coke 1886.png|1886–1887|Coca-Cola 1900s logo.png|1887–1900|JPEG.jpg|1900–1941|Coca-Cola logo.svg|1941–present}} |
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| + | {{ImageTOC |
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| − | {{ImageTOC|Coca-Cola Fishtail logo.svg|1958–1969|Coca-Cola wave2.svg|1969–1987|Coca-Cola Coke2.png|1987–2000|Coca-Cola logo 2.png|1993–2000|Coca cola logo.png|1996–2002|Coca-Cola-Logo.png|1996–2003|CocaCola46.png|1999–2002|Coca-Cola.jpg|2001-2003|Coke Classic.jpg|2002–2007|Coca-Cola-Logo.svg|2002–present|Coca-Cola logo 2007.png|2007–2009|Coca-Cola 2007.png|2007–present|Coke+Disc.jpg|2007–2016|FC CokeClassic.jpg|2009–present|Red-background-white-logo.jpg|2009–present|Coca-Cola Red-background-white-logo-cropped.jpg|2015–present|cc-logo.png|2016–present}} |
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| ⚫ | |||
| ⚫ | |||
| + | |Cocacola.svg|1887–1941 |
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| ⚫ | |||
| + | |Cocacola1890.svg|1890–1891 |
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| ⚫ | |||
| + | |Cocacola1891-1941.svg|1891–1941 |
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| ⚫ | |||
| ⚫ | |||
| − | [[File:Coke_1886.png|200px|center]] |
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| + | |Coca-Cola (Bold).svg|1987–2009 |
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| − | '''Coca-Cola''' was invented by John S. Pemberton in 1886. |
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| + | }} |
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| − | == 1887–1900 == |
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| − | [[File:Coca-Cola_1900s_logo.png|200px|center]] |
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| ⚫ | |||
| − | == 1900–1941 == |
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| − | [[File:JPEG.jpg|200px|center]] |
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| − | By the turn of the century, the script began to be standardised, by the 1940s the script finally took the form of which it will be most familiar. |
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| − | <gallery spacing="small" widths="150" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center"> |
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| − | Coca-Cola logo 1905.png|The Coca-Cola logo as it appeared in a 1905 advertisement |
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| − | Coca-Cola 1930s logo.png|The Coca-Cola logo as it appeared in a 1905 advertisement |
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| − | Coca-Cola ad sign 1920s.png|From the mid-1920s to the mid-1930s, many Coca-Cola ads featured the logo inside an angled "sign", as seen above. |
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| − | Coca-Cola ad logo 1934.png|From the 1930s, the Coca-Cola logo was usually seen inside a red circle in ads. The circle would end up being used continuously with gradual updates well into the 1960s. |
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| − | </gallery> |
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| − | == |
+ | ==1886–1887== |
| − | [[File: |
+ | [[File:Coke 1886.svg|center|250px]] |
| + | '''Coca-Cola''' was originally invented by John S. Pemberton on May 8, 1886, as a medicine, thanks to its trace amounts of cocaine (hence the "Coca" in the name). |
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| − | By now, the word Trademark was removed and the logo had evolved to its most familiar design. |
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| + | {{Better logo needed|poor svg logo}} |
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| − | <gallery spacing="small" widths="200" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center"> |
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| ⚫ | |||
| − | Coca-Cola old logo.png |
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| − | Coca-Cola 1950.png|In 1950, the words "Coca-Cola" were placed in a red circle once again, but this time, a portrait of a Coca-Cola bottle is seen behind the script. This version was used on a Coca-Cola commercial in 1985 and was seen most prominently in advertising from 1993 until 2000. It is still used in some vending machines, road signs, store signs, and some advertising signs today. |
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| − | </gallery> |
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| − | == |
+ | ==1887–1941== |
| − | [[File: |
+ | [[File:Cocacola.svg|center|250px]] |
| + | {{Better logo needed|poor svg logo}} |
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| − | The script was placed in an Arciform shape in the 1958 and 1969. The shape was also known as the Fishtail. |
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| − | <gallery spacing="small" widths="200" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center"> |
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| − | Things Go Better With Coke slogan 1965.png|Slogan graphic from the "Things Go Better With Coke" campaign in 1965. |
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| − | </gallery> |
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| ⚫ | |||
| − | ===1969–1987=== |
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| + | ==1890–1891== |
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| − | <gallery widths="200" position="center" bordersize="none" spacing="small" captionalign="center" captionsize="small"> |
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| ⚫ | |||
| − | Coca-Cola_wave2.svg |
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| + | {{Better logo needed|poor svg logo}} |
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| − | COKE1986LOGO.JPG |
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| − | </gallery> |
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| − | In 1969, the script was acommpanied by the famous 'Dynamic Ribbon, or 'White Swirl' for the first time, the two were combined in a new logo called the Arden Square. In 1971, the 'Hilltop' advert was broadcast on Television, this brought along with it, the famous 'It's the Real Thing' slogan. From 1985 the script was only used on packaging in a very small size; the 'Coke' logo took pride of place until 1987. |
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| − | [[Lippincott & Marguiles]] takes credit for being the agency behind this change. |
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| − | *[http://www.lippincott.com/work/coca-cola/ Lippincott] |
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| − | |||
| − | ===New Coke=== |
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| ⚫ | |||
| − | In the United States of America, the formula for Coca-Cola was changed in response to [[Pepsi]] gaining more sales at the time. There was a large outcry and customers were boycotting Coca-Cola until eventually Coca-Cola returned to the original formula, albeit with cane sugar replaced by a cheaper alternative. During the 'New Coke' period, the logo above would be far more prominent than the traditional script when placed on the packaging for Cans and Bottles. A legacy from this period is the continued use of the bold '[[Coke]]' logo in some countries today, albeit modified. |
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| − | <gallery spacing="small" widths="150" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center"> |
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| − | NewCokeLogo.jpeg|The New Coke Can Used in 1985-1987 |
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| − | </gallery> |
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| − | |||
| − | ===1987–2000=== |
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| − | <gallery position="center"> |
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| − | Coca-Cola_Coke2.png |
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| − | Coke1988.JPG |
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| − | coke46.jpg |
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| − | </gallery> |
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| − | In 1987, the tradtitional branding returned after the failure of 'New Coke'. The branding, however, now varied from country to country. The United States of America, for example, had 'Classic' in small writing underneath the script to differentiate it from 'New Coke'. The 'Coke' symbol was changed at this time; as can be seen in the image above, this would continue to be used until the early 2000s in conjunction with the bold 1985 'Coke' logo depending on the country. |
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| − | In creating this brand refresh, Landor created 800 different designs that combined "Coca-Cola" or "Coke" with the curve. In the chosen solution, the curve had been integrated with the Spencerian script by going through it the second 'O' in Coca-Cola. An additional silver ribbon was added to the curve, and the Spencerian script was redrawn to be slightly straightened up. |
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| − | *[http://www.landorassociates.com/index.cfm?do=aboutus.cocacolacase Landor Associates] |
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| − | |||
| − | ===1993–2000=== |
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| − | [[File:Coca-Cola_logo_2.png|200px|center]] |
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| ⚫ | |||
| − | During the 1990s it was common for the Coca-Cola script to be in a circle (and sometimes still is) and the circle itself to have a green banner above it reading 'Always'. The two main advertising campaigns emphasised this, the Polar Bears and the Christmas Trucks. Thus the main slogan of the decade was 'Always Coca-Cola'. During this period, most of the branding from 1987 would be used, the circular icon normally being for corporate uses only, such as vending machines and memorabilia. However, the bottle symbol was, again depending on country, used more often on packaging. |
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| − | |||
| − | ===1996–2002=== |
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| − | [[File:coca cola logo.png|200px|center]] |
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| − | [[File:cocacola.jpg|200px|center]] |
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| − | In 1996, the 1987 logo had shadows added. |
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| − | |||
| − | ===1996–2003=== |
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| ⚫ | |||
| − | Inverted version, no stripe. Can be seen on cans, bottles and drink fountains. |
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| − | |||
| − | ===1999–2002=== |
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| − | [[File:CocaCola46.png|200px|center]] |
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| − | [[File:Coca-cola21.jpg|200px|center]] |
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| − | In late 1999, Coca-Cola launched the "enjoy" advertising campaign with 'bottle caps' behind the script. This logo was also introduced in cans and bottles until 2003. |
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| − | |||
| − | ===2001-2003=== |
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| − | [[File:Coca-Cola.jpg|250px|center]] |
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| − | In 2001, Coca-Cola launched the '''Life tastes good''' campaign, with the white Coca-Cola wordmark inside the red "splash". |
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| − | [[File:LTS LOGO.jpg|200px|center]] |
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| − | |||
| − | ===2002–2007=== |
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| − | [[File:Coca Cola liter bottle label.svg|200px|center]] |
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| − | [[File:Coke Classic.jpg|200px|center]] |
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| − | In late 2002, the 'Dynamic Ribbon' was redesigned and the packaging differed widely all over the world. This branding was an attempt to bring all the different countries branding into line with one design which included the addition of yellow to the ribbon. This succeeded although some countries still used elements of the 1987 and 1990s branding. During this period, the two 'Coke' logos in use were modernised and launched the '''"Coca-Cola... Real"''' slogan. |
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| − | <gallery position="center"> |
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| − | coca_cola_classic.jpg|Coca-Cola Classic can 2003-2007. |
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| − | lg_csol_splash.jpg|The Coke Side of Life campaign, introduced in 2006. |
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| − | liveonthecokesideoflife.gif|Live on The Coke Side of Life |
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| − | 2809722012_f7aaa251c3.jpg |
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| − | 2803770997_34d7b9a86a_b.jpg |
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| − | 814471247420853.jpg |
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| − | CSOL3.jpg |
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| − | </gallery> |
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| − | |||
| − | ===2002–present=== |
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| − | [[File:Coca-Cola-Logo.svg|200px|center]] |
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| − | Inverted version, no stripe. Can be seen on cans, bottles and drink fountains. |
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| − | |||
| − | ===2007–2009=== |
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| − | [[File:Coca-Cola logo 2007.png|center|200px]] |
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| − | A simplified design, created with Turner Duckworth, was introduced in early 2007. By now the Coca-Cola logo was surrounded by various elements from three different branding eras, 1980s, 1990s and 2000s. The Coca-Cola Company therefore believed a complete overhaul was needed and it was decided to strip the branding back to basics with just the script and the simplified 'Dynamic Ribbon'. |
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| − | *[http://www.turnerduckworth.com/work/coca-cola/ Turner Duckworth] |
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| − | <gallery spacing="small" widths="150" bordersize="none" bordercolor="transparent" hideaddbutton="true" position="center"> |
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| − | CocaColaCan2.jpeg |
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| − | CokecolaCansZeroDiet.jpeg|USA Coca-Cola Classic, Diet Coke and Coca-Cola Zero 2007-2009. |
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| − | </gallery> |
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| − | |||
| − | ===2007–present=== |
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| − | [[File:Coca-Cola 2007.png|center|200px]] |
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| − | The simplified 'Dynamic Ribbon' logo without the 'Classic' wordmark from beneath the main script logo was also used instead. This logo was also introduced in cans and bottles worldwide since 2007. |
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| − | [[File:Coca-Cola logo 2007.jpg|center|200px]] |
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| − | |||
| − | ===2007–2016=== |
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| ⚫ | |||
| − | This Coca-Cola red disc has a cleaner feel, introduced in advertising from 2007 until it was simplified in January 2016. |
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| − | |||
| − | ===2009–present=== |
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| − | <gallery position="center"> |
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| − | FC CokeClassic.jpg|In 2009, the United States of America removed the 'Classic' wordmark from beneath the main script logo because it was no longer needed to distiguish it from the former 'New Coke'. |
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| − | Open Happiness.jpg|In the same year, the '''Open Happiness''' campaign and slogan was launched. |
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| − | Coca-Cola-Bottle-Red-Outline.png |
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| − | red-background-white-logo.jpg|Inverted version, no stripe. (This version is used as an alternative to the 2007 or 2009 logos.) |
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| − | CokeOlympicLogo.jpg|Coca-Cola is a proud partner of the USA Olympic Committee |
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| − | Ghfghgfhgfhf.png |
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| − | Coca-Cola bottle & can.jpg |
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| − | debranding-coca-cola-1.jpg|Share a Coke campaign with any person names on bottles and cans, starting in 2013 (may vary in some countries). |
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| − | </gallery> |
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| − | |||
| − | ===2015–present=== |
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| − | <gallery position="center"> |
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| − | Coca-Cola Red-background-white-logo-cropped.jpg|In 2015, Inverted version has been cropped, and can be seen on some cans. |
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| − | Taste The Feeling.png|In January 2016, Coca-Cola updated the red disc into flat version, and the slogan was changed to '''Taste The Feeling'''. The new campaign with that slogan is now used worldwide. |
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| − | cc-logo.png |
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| − | </gallery> |
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| − | |||
| − | ==Other== |
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| − | {{Other|a=Cans}} |
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| + | A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo appeared to have been deemed unpopular, as the logo was quickly reverted a year later. |
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| + | ==1891–1941== |
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| ⚫ | |||
| + | By 1891, the script began to be standardised. |
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| + | ==1941–present== |
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| ⚫ | |||
| + | In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history. |
||
| + | ===1987–2009=== |
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| ⚫ | |||
| + | In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003, but briefly returned in 2006 during ''The Coke Side of Life'' campaign alongside the main logo and removed again in 2009 with the new ''Open Happiness'' campaign. |
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==External links== |
==External links== |
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*[http://www.coca-cola.com/ Coca-Cola] |
*[http://www.coca-cola.com/ Coca-Cola] |
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| ⚫ | |||
| ⚫ | |||
| ⚫ | |||
{{Coca-Cola}} |
{{Coca-Cola}} |
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[[Category:Soft drinks]] |
[[Category:Soft drinks]] |
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[[Category:Food and drink in the United States]] |
[[Category:Food and drink in the United States]] |
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[[Category:Soda]] |
[[Category:Soda]] |
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[[Category:Cola]] |
[[Category:Cola]] |
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[[Category:Georgia (U.S. state)]] |
[[Category:Georgia (U.S. state)]] |
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[[Category:1886]] |
[[Category:1886]] |
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| − | [[Category:Food and drink |
+ | [[Category:Food and drink]] |
| − | [[Category: |
+ | [[Category:Soda drinks]] |
| − | [[Category: |
+ | [[Category:The Coca-Cola Company]] |
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| + | [[Category:Food and drink in Argentina]] |
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| + | [[Category:Food and drink in Austria]] |
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| + | [[Category:Food and drink in Brazil]] |
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| + | [[Category:Food and drink in Belgium]] |
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| + | [[Category:Food and drink in Brunei]] |
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| + | [[Category:Food and drink in Colombia]] |
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[[Category:Food and drink in Canada]] |
[[Category:Food and drink in Canada]] |
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| − | [[Category:Food and drink in |
+ | [[Category:Food and drink in Chile]] |
| + | [[Category:Food and drink in China]] |
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| + | [[Category:Food and drink in Croatia]] |
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| + | [[Category:Food and drink in Denmark]] |
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| + | [[Category:Food and drink in Ecuador]] |
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| + | [[Category:Food and drink in Egypt]] |
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[[Category:Food and drink in France]] |
[[Category:Food and drink in France]] |
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| + | [[Category:Food and drink in Finland]] |
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| + | [[Category:Food and drink in Germany]] |
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| + | [[Category:Food and drink in Greece]] |
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| + | [[Category:Food and drink in Hungary]] |
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| + | [[Category:Food and drink in Hong Kong]] |
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| + | [[Category:Food and drink in Ireland]] |
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| + | [[Category:Food and drink in Italy]] |
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| + | [[Category:Food and drink in India]] |
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| + | [[Category:Food and drink in Lithuania]] |
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[[Category:Food and drink in Mexico]] |
[[Category:Food and drink in Mexico]] |
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| − | [[Category:Food and drink]] |
+ | [[Category:Food and drink in New Zealand]] |
| − | [[Category:Food and drink in |
+ | [[Category:Food and drink in Norway]] |
| − | [[Category: |
+ | [[Category:Food and drink in Poland]] |
| − | [[Category: |
+ | [[Category:Food and drink in Peru]] |
| + | [[Category:Food and drink in Portugal]] |
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| + | [[Category:Food and drink in Pakistan]] |
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| + | [[Category:Food and drink in Russia]] |
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[[Category:Food and drink in Romania]] |
[[Category:Food and drink in Romania]] |
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| − | [[Category:Food and drink in |
+ | [[Category:Food and drink in Sweden]] |
| − | [[Category:Food and drink in |
+ | [[Category:Food and drink in Spain]] |
| − | [[Category:Food and drink in |
+ | [[Category:Food and drink in Switzerland]] |
| + | [[Category:Food and drink in South Africa]] |
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| + | [[Category:Food and drink in Singapore]] |
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| + | [[Category:Food and drink in Saudi Arabia]] |
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| + | [[Category:Food and drink in Thailand]] |
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| + | [[Category:Food and drink in Turkey]] |
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| + | [[Category:Food and drink in Taiwan]] |
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| + | [[Category:Food and drink in Ukraine]] |
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| + | [[Category:Food and drink in Uruguay]] |
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| + | [[Category:Food and drink in Paraguay]] |
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| + | [[Category:Food and drink in the Czech Republic]] |
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| + | [[Category:Food and drink in Venezuela]] |
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| + | [[Category:Food and drink in Vietnam]] |
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| + | [[Category:Food and drink in the Netherlands]] |
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| + | [[Category:Food and drink in the Middle East]] |
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| + | [[Category:Food and drink in the Dominican Republic]] |
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| + | [[Category:Food and drink in South Korea]] |
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| + | [[Category:Food and drink in El Salvador]] |
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Revision as of 14:29, 31 August 2020
This page only shows primary logo variants. For other related logos and images, see:
|
|
1887–1941 | 1890–1891 | 
|
|
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| 1886–1887 | 1887–1941 | 1890–1891 | 1891–1941 | 1941–present | 1987–2009 |
1886–1887
Coca-Cola was originally invented by John S. Pemberton on May 8, 1886, as a medicine, thanks to its trace amounts of cocaine (hence the "Coca" in the name).
|
BETTER LOGO NEEDED |
1887–1941
|
|
BETTER LOGO NEEDED |
In 1887, the now-familiar 'Spencerian' script was first used. In those days, the script varied depending on its application, and the word 'Trademark' also commonly appeared at the bottom of the first 'C'.
1890–1891
|
|
BETTER LOGO NEEDED |
A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo appeared to have been deemed unpopular, as the logo was quickly reverted a year later.
1891–1941
By 1891, the script began to be standardised.
1941–present
In 1941, the wordmark was edited and became more italicized. This evolved into what would become the company's longest-used design to date as well as one of the most famous logos in history.
1987–2009
In 1987, the wordmark was modified with a bolder, slightly straightened-up version of the script. This was used until a revamp in 2003, but briefly returned in 2006 during The Coke Side of Life campaign alongside the main logo and removed again in 2009 with the new Open Happiness campaign.
External links
