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| − | A new logo was released for Coca-Cola in 1890, which featured more swirls. |
+ | A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in 1891. |
===1891–1941=== |
===1891–1941=== |
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| − | By 1891, the script began to be |
+ | By 1891, the script began to be standardised. |
==1941–present== |
==1941–present== |
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Since 1941, the word "Trademark" was removed from the logo, and the wordmark itself evolved into what would become the company's longest-used design to date. |
Since 1941, the word "Trademark" was removed from the logo, and the wordmark itself evolved into what would become the company's longest-used design to date. |
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| − | + | ==1987–2003== |
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[[File:Coca-Cola (Bold).svg|centre|200px]] |
[[File:Coca-Cola (Bold).svg|centre|200px]] |
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In 1987, Coca-Cola began using a slightly straightened-up bolder version of the script. This was used until a revamp in 2003. |
In 1987, Coca-Cola began using a slightly straightened-up bolder version of the script. This was used until a revamp in 2003. |
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Revision as of 07:40, 1 June 2019
This page only shows primary logo variants. For other related logos and images, see:
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| 1886–1887 | 1887–1941 | 
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1891-1941 | 
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| 1886–1887 | 1887–1941 | 1890-1891 | 1891-1941 | 1941–present | 1987-2003 |
1886–1887
Coca-Cola was originally invented by John S. Pemberton in 1886.
1887–1941
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SVG NEEDED |
In 1887, the now-familiar Spencerian script was first used within the logo. Compared to today's version, the script varied depending on its application, and the word "Trademark" also commonly appeared at the bottom of the wordmark's first letter "C".
1890–1891
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SVG NEEDED |
A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in 1891.
1891–1941
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SVG NEEDED |
By 1891, the script began to be standardised.
1941–present
Since 1941, the word "Trademark" was removed from the logo, and the wordmark itself evolved into what would become the company's longest-used design to date.
1987–2003
In 1987, Coca-Cola began using a slightly straightened-up bolder version of the script. This was used until a revamp in 2003.
External links
