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1886–1887 1887–1900 1890-1900 1900–1941 1941–present
1886–1887 1887–1900 1890-1900 1900–1941 1941–present

1886–1887

Coke 1886.png

Coca-Cola was originally invented by John S. Pemberton in 1886.

1887–1900

Coca-Cola 1900s logo.png

In 1887, the now-familiar Spencerian script was first used within the logo. Compared to today's version, the script varied depending on its application, and the word "Trademark" also commonly appeared at the bottom of the wordmark's first letter "C".

1890–1900

Coca Cola 1890-1891.PNG

1900–present

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By the turn of the century, the script began to be standardized.

1941–present

Coca-Cola.svg

The word "Trademark" was removed from the logo, and the wordmark itself evolved into what would become the company's longest-used design to date.

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