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This page only shows primary logo variants.
For other related logos and images, see:


1886–1887 1887–1941 1890-1891 1891-1941 1941–present 1987-2003
1886–1887 1887–1941 1890-1891 1891-1941 1941–present 1987-2003


Coke 1886.svg

Coca-Cola was originally invented by John S. Pemberton in 1886.


Coca-Cola 1900s logo.png
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In 1887, the now-familiar Spencerian script was first used within the logo. Compared to today's version, the script varied depending on its application, and the word "Trademark" also commonly appeared at the bottom of the wordmark's first letter "C".


Coca Cola 1890-1891.PNG
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A new logo was released for Coca-Cola in 1890, which featured more swirls. The logo deemed unpopular and they quickly changed back in 1891.


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By 1891, the script began to be standardised.



Since 1941, the word "Trademark" was removed from the logo, and the wordmark itself evolved into what would become the company's longest-used design to date.


Coca-Cola (Bold).svg

In 1987, Coca-Cola began using a slightly straightened-up bolder version of the script. This was used until a revamp in 2003.

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