This page only shows primary logo variants. For other related logos and images, see:
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| 1966–1989 | 1982–2002, 2019 (USA) | 1987–2002 | 1994–1997, 2015–present |
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| 2002–2007 | 2002–2007 | 2002–present | 2017–present |
1966–1989
This logo was first appeared in Coca-Cola cans in 1966. This logo also used on "Coke is it!" slogan and advertising campaign from 1982 to 1989.
1982–2002, 2019 (USA)
This logo was first used on the Diet Coke and Cherry Coke logos in 1982. This logo was introduced on April 23, 1985 with the introduction of 'New Coke' to the United States. On July 10, 1985, the classic formula returned as 'Coca-Cola Classic', using the traditional script logo, with the 'Coke' logo reduced to secondary usage. 'New Coke' continued to be produced using the 'Coke' logo as primary. This logo continued to be used on Diet Coke Logos until modifying the font in Late 2002. It was reintroduced again in 2019 to promote the third season of Stranger Things.
1987–2002
In 1987, the thin serif 'Coke' logo was replaced by a more substantial bold italic serif logo. The previous bold slab serif logo continued to be used.
1994–present
1994–1997, 2015–present
It is only used by Diet Coke in Common Travel Area. The font is now redesigned in the Coca-Cola Brand, but reads the words Coke only. This logo was reused for Diet Coke for the UK since 2015.
2002–2007
This logo was used for the Cherry Coke and Vanilla Coke logos, and in some parts of Europe.
2002–present
2002–2007
In 2002, the 1982 logo was returned, but the font is altered and the edges of the letters are curved. This logo was used along with the next logo, as a secondary variation, until 2007.
2002–present
In late 2002, the two 'Coke' logos were modernized. The slab-serif version became more rounded. The italic-serif version was replaced by a straighted thin version with more open counters. In the United States, the slab-serif version of the 2002 logo was no longer used beyond 2007. However, the slab-serif version is still used on the Vanilla Coke cans.
2017–present
An alternative version of the 2002 logo. It is only used by Diet Coke in North America.
