This page only shows primary logo variants. For other related logos and images, see:
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| 1966–1989 | 1982–2002, 2019 (USA) | 1986–2002 | 1994–1997 | 2002–2007 |
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| 2015–2021 | 2002–2015 | 2002–present | 2017–present | |
1966–1989[]
This logo first appeared on Coca-Cola cans in 1966.
1982–2002, 2019 (USA), 2021 (Australia)[]
This logo was first used on the Diet Coke and Cherry Coke logos in 1982. This logo was introduced on April 23, 1985 with the introduction of 'New Coke' to the United States. On July 10, 1985, the classic formula returned as 'Coca-Cola Classic', using the traditional script logo, with the 'Coke' logo reduced to secondary usage. New Coke continued to be produced using the Coke logo as a primary logo. This logo continued to be used on Diet Coke until the font being modified in late 2002. It was reintroduced again in 2019 to promote the third season of Stranger Things. This logo made a brief reappearance in 2021 at the end of an Australian advertisement for Coca-Cola No Sugar.
1986–2002[]
In May 1986, the thin serif 'Coke' logo was replaced by a more substantial bold italic serif logo. The previous bold slab serif logo continued to be used in tandem.
1994–2021[]
1994–1997[]
This logo was only used by Diet Coke in the UK and Ireland. The font was redesigned to fit the Coca-Cola logo, but still being under the Coke name.
2002–2007[]
This logo was used for the Cherry Coke and Vanilla Coke logos, and in some parts of Europe.
2015–2021[]
This logo was still used for Diet Coke in the UK in 2015 until 2021.
2002–2015[]
In 2002, the 1982 logo was redesigned, with the font altered and the letters' edges curved. This logo was used alongside the next logo as a secondary variation until 2007. It was still used for Diet Coke in Asia until 2011 and in the UK until 2015.
2002–present[]
2002–present[]
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In late 2002, the two 'Coke' logos were modernized. The slab-serif version became more rounded, while the italic-serif version was replaced by a straighted thin version with more open counters. In the United States, the slab-serif version of the 2002 logo was no longer used beyond 2007. However, the slab-serif version is still used on the Vanilla Coke cans.
The logo was basis of the typeface (called "You") used on "Share a Coke" campaign in 2011 and again in 2025, and some advertising billboards.
2017–present[]
In 2017, an altered version of the 2002 Coke logo was added to Diet Coke packaging.
