Coles Supermarkets

1962-1973	1973–1991	1987–1989	1989-1991	1991–1998
1998–2003	2003–2005	2005–2007	2007–present

Coles began operation on 9 April 1914 in Smith Street, Collingwood as Coles Variety Store. Its first supermarket opened in 1960 in Balwyn North, Melbourne and traded under the Dickins name.

Coles New World

1962–1973

In 1962, its supermarkets were branded Coles New World with accompanying Space Age rocket imagery. This coincided with the opening of the first New World supermarket in Frankston, Victoria.

Dickins New World variant

Alternate print variant

White on red variant

Coles New World, Frankston (1963)

1973–1991

1973–1987

SVG NEEDED

This logo would be used for both their variety stores and larger New World Supermarkets.

Alternate variant

Print variant

Coles New World variant

Print variant #2

1977 Commercial

1981-82 Check Out the Good Things Commercial

Coles New World, West Armadale (1982)

1982 Christmas Carnival Commercial

1983 Commercial

1984 Coles Family Restaurants Commercial

1984 Price Plunge Commercial

1984 Greatest Sale of the Year Commercial

1985 June Sale Commercial

1985 Silver Coin Saving Commercial

1986 Dollar Dazzlers Commercial

1986 Silver Coin Saving II Commercial

Coles New World, East Coburg (1987)

1987–1989

SVG NEEDED

1987 Commercial

1987 Coles New World Extra Commercial

1988 Time for a Change Commercial

1989 Dollar Dazzlers Commercial

1989-1991

BETTER LOGO NEEDED

Print variant

1989 Commercial

1989 Inflation Fighter Commercial

1989 Inflation Fighter in Store Commercial

1989 Christmas Commercial

1990 Make Ends Meet Commercial

1990 Easter Fest Commercial

1990 Putting the Value Back in Your Dollar Commercial

1990 Christmas Commercial

Coles Supermarkets

1991–1998

SVG NEEDED

In April 1991, Coles New World was rebanded Coles Supermarkets. The red and orange orb remained as a reminder of their "New World" days.

Stacked variant

Coles

1998–2003

SVG NEEDED

In 1998, Coles Supermarkets rebranded again to Coles.

2003–2005

SVG NEEDED

2005–2007

SVG NEEDED

In 2005, Coles dropped the red and orange orb from their logo, although store signs would continue to use the orb up until the early 2010s.

2007–present

White-on-red variant

Down Down Campaign
(2010)

Catalogue
(2017)