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Changes: Coles Supermarkets

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|Coles New World 1963.JPG|1962-1973
  
|Coles New World 1963.JPG|1962-1973
 
|Coles73.png|1973–1991
  
|Coles73.png|1973–1991
−
|Coles 1980-91.png|1987–1988
 +
|Coles 1980-91.png|1987–1989
−
|Screen Shot 2019-11-13 at 7.36.29 pm.png|1989-1991
 +
|Screen Shot 2020-05-05 at 6.17.56 pm.png|1989-1991
 
|Coles 1991-98.png|1991–1998
  
|Coles 1991-98.png|1991–1998
 
|Coles 1998-2003.png|1998–2003
  
|Coles 1998-2003.png|1998–2003
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|Coles.svg|2007–present
  
|Coles.svg|2007–present
 
}}
  
}}
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'''Coles''' began operation on 9 April 1914 in Smith Street, Collingwood as ''Coles Variety Store''. Its first supermarket opened in 1960 in Balwyn North, Melbourne and traded under the ''Dickins'' name.
   
 
==Coles New World==
  
==Coles New World==
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[[File:Coles New World 1963.JPG|300px|center]]
  
[[File:Coles New World 1963.JPG|300px|center]]
   
−
In 1962, its supermarkets were branded ''Coles New World'' with accompanying rocket imagery.
 +
In 1962, its supermarkets were branded '''Coles New World''' with accompanying Space Age rocket imagery. This coincided with the opening of the first New World supermarket in Frankston, Victoria.
   
 
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
  
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
  +
Screen Shot 2020-03-22 at 11.16.44 pm.png|''Dickins New World'' variant {{Better logo needed gallery}}
  +
Screen Shot 2020-02-02 at 7.12.26 am.png|Alternate print variant {{Better logo needed gallery}}
  +
Screen Shot 2020-01-19 at 6.57.44 am.png|White-on-red variant {{Better logo needed gallery}}
 
Coles New World Frankston.jpeg|''Coles New World'', Frankston (1963)
  
Coles New World Frankston.jpeg|''Coles New World'', Frankston (1963)
 
</gallery>
  
</gallery>
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<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
  
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
−
CNW.png|''Coles New World'' variant {{Better logo needed gallery}}
 +
Screen Shot 2020-03-22 at 10.32.02 am.png|Alternate variant {{Better logo needed gallery}}
  +
Screen Shot 2020-03-10 at 7.49.32 pm.png|Print variant {{Better logo needed gallery}}
−
96e4ada772518b8319bdf3c40b3c498d5bbd1dcf.jpg|Alternate variant
  
  +
Coles New World 1981-86 Variant.png|''Coles New World'' variant {{Better logo needed gallery}}
⚫
Screen Shot 2019-09-27 at 10.06.57 am.png|1977 Promo
  
  +
Screen Shot 2020-06-23 at 10.46.10 pm.png|Print variant #2 {{Better logo needed gallery}}
⚫
Coles New World 1981.png|1981 ''Check Out the Good Things'' Promo
  
  ⚫
Screen Shot 2019-09-27 at 10.06.57 am.png|1977 Commercial
  ⚫
Screen Shot 2020-03-18 at 7.57.01 pm.png|1981-82 ''Check Out the Good Things'' Commercial
  +
Coles New World West Armadale.png|''Coles New World'', West Armadale (1982)
  +
Screen Shot 2019-12-21 at 6.17.39 pm.png|1982 ''Christmas Carnival'' Commercial
  +
Coles New World 1983.png|1983 Commercial
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Screen Shot 2020-04-17 at 9.39.45 pm.png|1984 Coles Family Restaurants Commercial
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Screen Shot 2020-03-18 at 8.09.47 am.png|1984 ''Price Plunge'' Commercial
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Screen Shot 2020-02-24 at 3.25.35 pm.png|1984 ''Greatest Sale of the Year'' Commercial
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Screen Shot 2020-03-03 at 5.29.22 pm.png|1985 ''June Sale'' Commercial
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Screen Shot 2020-06-22 at 2.46.33 pm.png|1985 ''Silver Coin Saving'' Commercial
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Screen Shot 2020-03-03 at 5.09.03 pm.png|1986 ''Dollar Dazzlers'' Commercial
  +
Screen Shot 2020-06-22 at 2.43.40 pm.png|1986 ''Silver Coin Saving II'' Commercial
 
17535.jpg|''Coles New World'', East Coburg (1987)
  
17535.jpg|''Coles New World'', East Coburg (1987)
 
</gallery>
  
</gallery>
   
−
====1987–1988====
 +
====1987–1989====
 
[[File:Coles 1980-91.png|400px|center]]
  
[[File:Coles 1980-91.png|400px|center]]
   
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<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
  
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
−
Screen Shot 2019-09-27 at 10.30.16 pm.png|1987 Promo
 +
Screen Shot 2019-09-27 at 10.30.16 pm.png|1987 Commercial
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Screen Shot 2019-11-14 at 2.17.24 pm.png|1987 ''Coles New World Extra'' Promo
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Screen Shot 2019-11-14 at 2.17.24 pm.png|1987 ''Coles New World Extra'' Commercial
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Screen Shot 2019-08-30 at 2.23.40 pm.png|1988 ''Time for a Change'' Promo
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Screen Shot 2019-08-30 at 2.23.40 pm.png|1988 ''Time for a Change'' Commercial
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Screen Shot 2020-03-21 at 11.03.10 am.png|1989 ''Dollar Dazzlers'' Commercial
 
</gallery>
  
</gallery>
   
 
====1989-1991====
  
====1989-1991====
−
[[File:Screen Shot 2019-11-13 at 7.36.29 pm.png|300px|center]]
 +
[[File:Screen Shot 2020-05-05 at 6.17.56 pm.png|300px|center]]
   
 
{{Better logo needed}}
  
{{Better logo needed}}
   
 
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
  
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
−
Screen Shot 2019-09-27 at 10.25.58 pm.png|1989 Promo
 +
Screen Shot 2020-01-13 at 11.28.57 pm.png|Print variant {{Better logo needed gallery}}
−
Screen Shot 2019-11-13 at 7.39.17 pm.png|1990 ''Make Ends Meet'' Promo
 +
Screen Shot 2019-09-27 at 10.25.58 pm.png|1989 Commercial
−
Screen Shot 2019-11-20 at 2.30.55 pm.png|1990 ''Easter Fest'' Promo
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Screen Shot 2020-06-22 at 2.23.19 pm.png|1989 ''Inflation Fighter'' Commercial
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Screen Shot 2019-11-20 at 2.28.09 pm.png|1990 Christmas Promo
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Screen Shot 2020-06-22 at 2.18.35 pm.png|1989 ''Inflation Fighter in Store'' Commercial
  +
Screen Shot 2020-02-24 at 3.20.36 pm.png|1989 Christmas Commercial
  +
Screen Shot 2019-11-13 at 7.39.17 pm.png|1990 ''Make Ends Meet'' Commercial
  +
Screen Shot 2019-11-20 at 2.30.55 pm.png|1990 ''Easter Fest'' Commercial
  +
Screen Shot 2020-06-22 at 2.22.05 pm.png|1990 ''Putting the Value Back in Your Dollar'' Commercial
  +
Screen Shot 2020-05-05 at 6.21.53 pm.png|1990 Christmas Commercial
 
</gallery>
  
</gallery>
   
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{{SVG needed}}
  
{{SVG needed}}
   
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As part of their rebrand, the company introduced their new red "Coles" logo. The red and orange orb remained as a reminder of their "New World" days.
 +
In April 1991, ''Coles New World'' was rebanded '''Coles Supermarkets'''. The red and orange orb remained as a reminder of their "New World" days.
  +
  +
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
  +
Coles Stacked Logo.png|Stacked variant
  +
</gallery>
   
 
==Coles==
  
==Coles==
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{{SVG needed}}
  
{{SVG needed}}
   
−
In 1998, ''Coles Supermarkets'' rebranded again to ''Coles''.
 +
In 1998, ''Coles Supermarkets'' rebranded again to '''Coles'''.
   
 
===2003–2005===
  
===2003–2005===
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{{SVG needed}}
  
{{SVG needed}}
   
−
In 2005, ''Coles'' dropped the red and orange orb from their logo.
 +
In 2005, ''Coles'' dropped the red and orange orb from their logo, although store signs would continue to use the orb up until the early 2010s.
   
 
===2007–present===
  
===2007–present===
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<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
  
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
−
File:Coles logo red.png|White-on-red variant{{SVG needed gallery}}
 +
File:Coles logo red.png|White-on-red variant {{SVG needed gallery}}
 
File:Coles_down_down.jpg|Down Down Campaign<br>(2010)
  
File:Coles_down_down.jpg|Down Down Campaign<br>(2010)
 
File:Coles_catalogue_2017.jpg|Catalogue<br>(2017)
  
File:Coles_catalogue_2017.jpg|Catalogue<br>(2017)

Revision as of 08:00, 24 June 2020

1962-1973 1973–1991 1987–1989 1989-1991 1991–1998
1962-1973 1973–1991 1987–1989 1989-1991 1991–1998
1998–2003 2003–2005 2005–2007 2007–present
1998–2003 2003–2005 2005–2007 2007–present

Coles began operation on 9 April 1914 in Smith Street, Collingwood as Coles Variety Store. Its first supermarket opened in 1960 in Balwyn North, Melbourne and traded under the Dickins name.

Coles New World

1962–1973

Coles New World 1963

In 1962, its supermarkets were branded Coles New World with accompanying Space Age rocket imagery. This coincided with the opening of the first New World supermarket in Frankston, Victoria.

1973–1991

1973–1987

Coles73


Logopedia InfoWhite SVG NEEDED

This logo would be used for both their variety stores and larger New World Supermarkets.

1987–1989

Coles 1980-91


Logopedia InfoWhite SVG NEEDED

1989-1991

Screen Shot 2020-05-05 at 6.17.56 pm


Logopedia InfoWhite BETTER LOGO NEEDED

Coles Supermarkets

1991–1998

Coles 1991-98


Logopedia InfoWhite SVG NEEDED

In April 1991, Coles New World was rebanded Coles Supermarkets. The red and orange orb remained as a reminder of their "New World" days.

Coles

1998–2003

Coles 1998-2003


Logopedia InfoWhite SVG NEEDED

In 1998, Coles Supermarkets rebranded again to Coles.

2003–2005

Coles-logo


Logopedia InfoWhite SVG NEEDED

2005–2007

Coles 2003-07


Logopedia InfoWhite SVG NEEDED

In 2005, Coles dropped the red and orange orb from their logo, although store signs would continue to use the orb up until the early 2010s.

2007–present

Coles


  V • T • E 
Coles Supermarkets

Online | Financial Services
Products & Services: Finest | Green Choice | Joyful | Kitchen | Organic | Radio1 | Smart Buy | Woofin' Good!

Liquor
Liquorland (Express | Direct) | Vintage Cellars | First Choice Liquor Market

Other
Flybuys (50%)2 | Spirit Hotels

Former
Reddy Express

Defunct
Liquor Market3

Notes
1Joint venture with Nova Entertainment
2Co-owned by Wesfarmers
3Merged with First Choice Liquor Market

ColesGroup 2018

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