Logopedia
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{{ImageTOC
 
{{ImageTOC
|Screen Shot 2020-01-17 at 9.09.27 am.png|1960-1962
 
 
|Coles New World 1963.JPG|1962-1973
 
|Coles New World 1963.JPG|1962-1973
 
|Coles73.png|1973–1991
 
|Coles73.png|1973–1991
 
|Coles 1980-91.png|1987–1989
 
|Coles 1980-91.png|1987–1989
|Screen Shot 2019-11-13 at 7.36.29 pm.png|1989-1991
+
|Screen Shot 2020-05-05 at 6.17.56 pm.png|1989-1991
 
|Coles 1991-98.png|1991–1998
 
|Coles 1991-98.png|1991–1998
 
|Coles 1998-2003.png|1998–2003
 
|Coles 1998-2003.png|1998–2003
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|Coles 2003-07.png|2005–2007
 
|Coles 2003-07.png|2005–2007
 
|Coles.svg|2007–present
 
|Coles.svg|2007–present
  +
}}
}}'''Coles''' began operation on 9 April 1914 in Smith Street, Collingwood as ''Coles Variety Store''. Its first supermarket opened in 1960 in Balwyn North, Melbourne and traded under the ''Dickins'' name.
 
   
 
'''Coles''' began operation on 9 April 1914 in Smith Street, Collingwood as ''Coles Variety Store''. Its first supermarket opened in 1960 in Balwyn North, Melbourne and traded under the ''Dickins'' name.
==Dickins Foodmarkets==
 
===1960-1962===
 
[[File:Screen Shot 2020-01-17 at 9.09.27 am.png|300px|center]]
 
 
{{Better logo needed}}
 
   
 
==Coles New World==
 
==Coles New World==
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[[File:Coles New World 1963.JPG|300px|center]]
 
[[File:Coles New World 1963.JPG|300px|center]]
   
In 1962, its supermarkets were branded ''Coles New World'' with accompanying Space Age rocket imagery.
+
In 1962, its supermarkets were branded '''Coles New World''' with accompanying Space Age rocket imagery. This coincided with the opening of the first New World supermarket in Frankston, Victoria.
   
 
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
 
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
Screen Shot 2020-03-22 at 11.16.44 pm.png|Dickins New World variant {{Better logo needed gallery}}
+
Screen Shot 2020-03-22 at 11.16.44 pm.png|''Dickins New World'' variant {{Better logo needed gallery}}
 
Screen Shot 2020-02-02 at 7.12.26 am.png|Alternate print variant {{Better logo needed gallery}}
 
Screen Shot 2020-02-02 at 7.12.26 am.png|Alternate print variant {{Better logo needed gallery}}
Screen Shot 2020-01-19 at 6.57.44 am.png|White on red variant {{Better logo needed gallery}}
+
Screen Shot 2020-01-19 at 6.57.44 am.png|White-on-red variant {{Better logo needed gallery}}
 
Coles New World Frankston.jpeg|''Coles New World'', Frankston (1963)
 
Coles New World Frankston.jpeg|''Coles New World'', Frankston (1963)
 
</gallery>
 
</gallery>
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<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
 
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
Screen Shot 2020-03-10 at 7.49.32 pm.png|Print variant {{Better logo needed gallery}}
 
CNW.png|''Coles New World'' variant {{Better logo needed gallery}}
 
 
Screen Shot 2020-03-22 at 10.32.02 am.png|Alternate variant {{Better logo needed gallery}}
 
Screen Shot 2020-03-22 at 10.32.02 am.png|Alternate variant {{Better logo needed gallery}}
 
Screen Shot 2020-03-10 at 7.49.32 pm.png|Print variant {{Better logo needed gallery}}
 
Coles New World 1981-86 Variant.png|''Coles New World'' variant {{Better logo needed gallery}}
  +
Screen Shot 2020-06-23 at 10.46.10 pm.png|Print variant #2 {{Better logo needed gallery}}
 
Screen Shot 2019-09-27 at 10.06.57 am.png|1977 Commercial
 
Screen Shot 2019-09-27 at 10.06.57 am.png|1977 Commercial
 
Screen Shot 2020-03-18 at 7.57.01 pm.png|1981-82 ''Check Out the Good Things'' Commercial
 
Screen Shot 2020-03-18 at 7.57.01 pm.png|1981-82 ''Check Out the Good Things'' Commercial
 
Coles New World West Armadale.png|''Coles New World'', West Armadale (1982)
 
Coles New World West Armadale.png|''Coles New World'', West Armadale (1982)
 
Screen Shot 2019-12-21 at 6.17.39 pm.png|1982 ''Christmas Carnival'' Commercial
 
Screen Shot 2019-12-21 at 6.17.39 pm.png|1982 ''Christmas Carnival'' Commercial
  +
Coles New World 1983.png|1983 Commercial
  +
Screen Shot 2020-04-17 at 9.39.45 pm.png|1984 Coles Family Restaurants Commercial
 
Screen Shot 2020-03-18 at 8.09.47 am.png|1984 ''Price Plunge'' Commercial
 
Screen Shot 2020-03-18 at 8.09.47 am.png|1984 ''Price Plunge'' Commercial
 
Screen Shot 2020-02-24 at 3.25.35 pm.png|1984 ''Greatest Sale of the Year'' Commercial
 
Screen Shot 2020-02-24 at 3.25.35 pm.png|1984 ''Greatest Sale of the Year'' Commercial
 
Screen Shot 2020-03-03 at 5.29.22 pm.png|1985 ''June Sale'' Commercial
 
Screen Shot 2020-03-03 at 5.29.22 pm.png|1985 ''June Sale'' Commercial
  +
Screen Shot 2020-06-22 at 2.46.33 pm.png|1985 ''Silver Coin Saving'' Commercial
 
Screen Shot 2020-03-03 at 5.09.03 pm.png|1986 ''Dollar Dazzlers'' Commercial
 
Screen Shot 2020-03-03 at 5.09.03 pm.png|1986 ''Dollar Dazzlers'' Commercial
  +
Screen Shot 2020-06-22 at 2.43.40 pm.png|1986 ''Silver Coin Saving II'' Commercial
 
17535.jpg|''Coles New World'', East Coburg (1987)
 
17535.jpg|''Coles New World'', East Coburg (1987)
 
</gallery>
 
</gallery>
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====1989-1991====
 
====1989-1991====
[[File:Screen Shot 2019-11-13 at 7.36.29 pm.png|300px|center]]
+
[[File:Screen Shot 2020-05-05 at 6.17.56 pm.png|300px|center]]
   
 
{{Better logo needed}}
 
{{Better logo needed}}
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Screen Shot 2020-01-13 at 11.28.57 pm.png|Print variant {{Better logo needed gallery}}
 
Screen Shot 2020-01-13 at 11.28.57 pm.png|Print variant {{Better logo needed gallery}}
 
Screen Shot 2019-09-27 at 10.25.58 pm.png|1989 Commercial
 
Screen Shot 2019-09-27 at 10.25.58 pm.png|1989 Commercial
  +
Screen Shot 2020-06-22 at 2.23.19 pm.png|1989 ''Inflation Fighter'' Commercial
  +
Screen Shot 2020-06-22 at 2.18.35 pm.png|1989 ''Inflation Fighter in Store'' Commercial
 
Screen Shot 2020-02-24 at 3.20.36 pm.png|1989 Christmas Commercial
 
Screen Shot 2020-02-24 at 3.20.36 pm.png|1989 Christmas Commercial
 
Screen Shot 2019-11-13 at 7.39.17 pm.png|1990 ''Make Ends Meet'' Commercial
 
Screen Shot 2019-11-13 at 7.39.17 pm.png|1990 ''Make Ends Meet'' Commercial
 
Screen Shot 2019-11-20 at 2.30.55 pm.png|1990 ''Easter Fest'' Commercial
 
Screen Shot 2019-11-20 at 2.30.55 pm.png|1990 ''Easter Fest'' Commercial
Screen Shot 2019-11-20 at 2.28.09 pm.png|1990 Christmas Commercial
+
Screen Shot 2020-06-22 at 2.22.05 pm.png|1990 ''Putting the Value Back in Your Dollar'' Commercial
 
Screen Shot 2020-05-05 at 6.21.53 pm.png|1990 Christmas Commercial
 
</gallery>
 
</gallery>
   
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{{SVG needed}}
 
{{SVG needed}}
   
As part of their rebrand, the company introduced their new red "Coles" logo. The red and orange orb remained as a reminder of their "New World" days.
+
In April 1991, ''Coles New World'' was rebanded '''Coles Supermarkets'''. The red and orange orb remained as a reminder of their "New World" days.
  +
  +
<gallery widths="150" bordercolor="transparent" captionalign="center" position="center" hideaddbutton="true">
  +
Coles Stacked Logo.png|Stacked variant
  +
</gallery>
   
 
==Coles==
 
==Coles==
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{{SVG needed}}
 
{{SVG needed}}
   
In 1998, ''Coles Supermarkets'' rebranded again to ''Coles''.
+
In 1998, ''Coles Supermarkets'' rebranded again to '''Coles'''.
   
 
===2003–2005===
 
===2003–2005===
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{{SVG needed}}
 
{{SVG needed}}
   
In 2005, ''Coles'' dropped the red and orange orb from their logo.
+
In 2005, ''Coles'' dropped the red and orange orb from their logo, although store signs would continue to use the orb up until the early 2010s.
   
 
===2007–present===
 
===2007–present===

Revision as of 08:00, 24 June 2020

1962-1973 1973–1991 1987–1989 1989-1991 1991–1998
1962-1973 1973–1991 1987–1989 1989-1991 1991–1998
1998–2003 2003–2005 2005–2007 2007–present
1998–2003 2003–2005 2005–2007 2007–present

Coles began operation on 9 April 1914 in Smith Street, Collingwood as Coles Variety Store. Its first supermarket opened in 1960 in Balwyn North, Melbourne and traded under the Dickins name.

Coles New World

1962–1973

Coles New World 1963

In 1962, its supermarkets were branded Coles New World with accompanying Space Age rocket imagery. This coincided with the opening of the first New World supermarket in Frankston, Victoria.

1973–1991

1973–1987

Coles73


Logopedia InfoWhite SVG NEEDED

This logo would be used for both their variety stores and larger New World Supermarkets.

1987–1989

Coles 1980-91


Logopedia InfoWhite SVG NEEDED

1989-1991

Screen Shot 2020-05-05 at 6.17.56 pm


Logopedia InfoWhite BETTER LOGO NEEDED

Coles Supermarkets

1991–1998

Coles 1991-98


Logopedia InfoWhite SVG NEEDED

In April 1991, Coles New World was rebanded Coles Supermarkets. The red and orange orb remained as a reminder of their "New World" days.

Coles

1998–2003

Coles 1998-2003


Logopedia InfoWhite SVG NEEDED

In 1998, Coles Supermarkets rebranded again to Coles.

2003–2005

Coles-logo


Logopedia InfoWhite SVG NEEDED

2005–2007

Coles 2003-07


Logopedia InfoWhite SVG NEEDED

In 2005, Coles dropped the red and orange orb from their logo, although store signs would continue to use the orb up until the early 2010s.

2007–present

Coles