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1960-1962 1962-1973 1973–1991 1987–1989 1989-1991
1960-1962 1962-1973 1973–1991 1987–1989 1989-1991
1991–1998 1998–2003 2003–2005 2005–2007 2007–present
1991–1998 1998–2003 2003–2005 2005–2007 2007–present

Coles began operation on 9 April 1914 in Smith Street, Collingwood as Coles Variety Store. Its first supermarket opened in 1960 in Balwyn North, Melbourne and traded under the Dickins name.

Dickins Foodmarkets

1960-1962

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Coles New World

1962–1973

Coles New World 1963

In 1962, its supermarkets were branded Coles New World with accompanying Space Age rocket imagery.

1973–1991

1973–1987

Coles73


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This logo would be used for both their variety stores and larger New World Supermarkets.

1987–1989

Coles 1980-91


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1989-1991

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Coles Supermarkets

1991–1998

Coles 1991-98


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As part of their rebrand, the company introduced their new red "Coles" logo. The red and orange orb remained as a reminder of their "New World" days.

Coles

1998–2003

Coles 1998-2003


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In 1998, Coles Supermarkets rebranded again to Coles.

2003–2005

Coles-logo


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2005–2007

Coles 2003-07


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In 2005, Coles dropped the red and orange orb from their logo.

2007–present

Coles


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