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Contents

Screen Shot 2020-01-17 at 9.09.27 am Coles New World 1963 Coles73 Coles 1980-91 Screen Shot 2020-05-05 at 6.17.56 pm
1960-1962 1962-1973 1973–1991 1987–1989 1989-1991
 
Coles 1991-98 Coles 1998-2003 Coles-logo Coles 2003-07 Coles
1991–1998 1998–2003 2003–2005 2005–2007 2007–present

Coles began operation on 9 April 1914 in Smith Street, Collingwood as Coles Variety Store. Its first supermarket opened in 1960 in Balwyn North, Melbourne and traded under the Dickins name.

Dickins Foodmarkets

1960-1962

Screen Shot 2020-01-17 at 9.09.27 am


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Coles New World

1962–1973

Coles New World 1963

In 1962, its supermarkets were branded Coles New World with accompanying Space Age rocket imagery. This coincided with the opening of the first New World supermarket in Frankston, Victoria.

1973–1991

1973–1987

Coles73


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This logo would be used for both their variety stores and larger New World Supermarkets.

1987–1989

Coles 1980-91


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1989-1991

Screen Shot 2020-05-05 at 6.17.56 pm


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Coles Supermarkets

1991–1998

Coles 1991-98


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In April 1991, Coles New World was rebanded Coles Supermarkets. The red and orange orb remained as a reminder of their "New World" days.

Coles

1998–2003

Coles 1998-2003


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In 1998, Coles Supermarkets rebranded again to Coles.

2003–2005

Coles-logo


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2005–2007

Coles 2003-07


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In 2005, Coles dropped the red and orange orb from their logo, although store signs would continue to use the orb up until the early 2010s.

2007–present

Coles


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