This page only shows primary logo variants. For other related logos and images, see:
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| 1962–1973 | 1973–1991 | 1987–1989 | 1989–1991 | 1991–1998 |
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| 1998–2003 | 2003–2004 | 2004–2007 | 2007–present | 2013–present |
Coles began operation on 9 April 1914 in Smith Street, Collingwood as Coles Variety Store. Its first supermarket opened in 1960 in Balwyn North, Melbourne and traded under the Dickins name.
Coles New World[]
1962–1973[]
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In 1962, its supermarkets were branded Coles New World with accompanying Space Age rocket imagery. This coincided with the opening of the first New World supermarket in Frankston, Victoria. Following this success, the company ventured into discount stores and in 1968 opened Colmart in Whyalla, South Australia.
1973–1991[]
This logo would be used for both their variety stores and larger New World Supermarkets.
1987–1989[]
1989–1991[]
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Coles Supermarkets[]
1991–1998[]
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In April 1991, Coles New World was rebranded Coles Supermarkets. The red and orange orb was a call back to their "New World" days.
Coles[]
1998–2003[]
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In 1998, Coles Supermarkets rebranded again to Coles.
2003–2004[]
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2004–2007[]
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In late 2004, Coles dropped the orb from their logo, although store signs would continue to use the orb up until the early 2010s.
2007–present[]
2013–present[]
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Coles Supermarkets |
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| Coles Supermarkets Online | Financial Services Liquor Other Former Defunct Notes
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