1897–1963
1963–1980
1980–2001
2001-2010
2010-Present
The logo was changed slightly in 2010, most notably in the "g" and "a."
| Current brands: Ajax | Axion | Colgate (Co. by Colgate | Slim Soft) | Cuddly | DanKlorix | Darlie (50%)1 | Elmex | EltaMD Skin Care | Fabuloso | Filorga | Fleecy | Fluffy | Hello Products | Hill's | Irish Spring | Meridol | Murphy Oil Soap | Palmolive (Men | Personal Hygiene | Dishwashing) | PCA Skin | Pinho Sol | Protex | Sanex | Softlan | Softsoap | Sorriso | Soupline | Speed Stick (Lady Speed Stick | Teen Spirit) | Sta-Soft | Suavitel | Tom's of Maine | Tahiti Former/defunct brands: Notes:  |