Launched on 21 July 2008, Colors is the flagship Hindi general entertainment channel (GEC) of Viacom18. It is one of the most-watched TV channels in India, and the only Hindi GEC launched in the late 2000s to become successful while others, such as Imagine TV, failed. Colors is one of the most popular Hindi GECs, along with Star Plus, Zee TV, Sony TV and Sony Sab.

Note that the Colors logo always contains the Viacom18 logo below it; this is not true for other Viacom18 channels.


Colors 2008
Designer:  Unknown
Typography:  September Bold
Launched:  21 July 2008


Colors HD logo old
Logopedia InfoWhite SVG NEEDED

An HD feed was launched in October 2011 along with HD feeds of CNBC-TV18 and the newly-launched History TV18.


Colors 2016
Designer:  Unknown
Typography:  Museo Sans Rounded
Launched:  10 April 2016

Colors changed its logo on 10 April 2016, introducing a new logo that dropped the three colors in the petal of the previous logo in favor of a gradient. This logo was extended to the regional-language Colors-branded channels throughout 2016, and then to Colors Infinity in 2018. On 22 June 2019, Colors updated its graphics package.