Launched on 21 July 2008, Colors is the flagship Hindi general entertainment channel (GEC) of Viacom18. It is one of the most-watched TV channels in India, and the only Hindi GEC launched in the late 2000s to become successful while others, such as Imagine TV, failed. Colors is considered to be one of the ‘core’ or ‘primary’ Hindi GECs, along with Star Plus, Zee TV, Sony TV and Sony Sab.
Note that the Colors logo always contains the Viacom18 logo below it. This is not true for other Viacom18 channels.
Colors rebranded on 10 April 2016, introducing a new logo that dropped the three colours in the petal of the previous logo in favour of a gradient. This logo was extended to the regional-language Colors-branded channels throughout 2016, and then to Colors Infinity in 2018.
| Part of TV18 (Reliance Industries Limited) and Viacom
Indian television channels:
Regional languages: Kannada: Colors Kannada (HD), Colors Super and Colors Kannada Cinema | Bangla: Colors Bangla (HD) and Colors Bangla Cinema | Marathi: Colors Marathi (HD) | Tamil: Colors Tamil (HD) | Odia: Colors Odia | Gujarati: Colors Gujarati and Colors Gujarati Cinema