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1999–2015 2015–2016 2016–present 2021–present
1999–2015 2015–2016 2016–present 2021–present

Colors Bangla is a Bengali-language general entertainment channel (GEC) in India. Launched on 15 April 1999 as ETV Bangla by the ETV Network, it and other ETV-branded GECs were acquired by Viacom18 and rebranded with the Colors brand in 2015. Its competitors include Star Jalsha, Zee Bangla, Aakash Aath and more recently Sun Bangla.

For many months since 2020, Colors Bangla did not have any original programming, but only dubbed shows. However, it rebranded on 30 August 2021 and launched new original shows.

ETV Bangla

1999–2015

ETV Bangla.jpg

Colors Bangla

2015–2016

Colors-Bangla-320x280.jpg

In April 2015, ETV Bangla rebranded to Colors Bangla after Reliance-owned Viacom18 acquired many ETV-branded channels from ETV Network.

2016–present

Colors-Bangla-Logo-new.jpg


Colors-branded channels introduced the new Colors logo a few months after the rebrand of the parent Colors on 10 April 2016. An HD version of Colors Bangla was launched on 2 May 2016 along with HD versions of Colors Kannada and Colors Marathi.

Logo of the HD version.

2021–present

Colors Bangla 2021.jpg

On 30 August 2021, on the festival of Janmashtami, Colors Bangla rebranded with a new graphics package and a new slogan, Notun Shwapner Rang (Colours of New Dreams). It also reintroduced original programming with a new lineup. Product Sans, Google’s corporate font, is the on-screen typeface.


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