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- Not to be confused with the former Columbia Graphophone Company. For the former international subsidiary, see CBS Records International. For a Japanese record label, see Nippon Columbia.
Columbia Graphophone Company The first variation of the company's original "Magic Notes" logo, with its original slogan "Note the Notes". This logo would later be reused for the unrelated Columbia Graphophone Company (albeit without the word "Records" on the note).
This logo is still used by Nippon Columbia in Japan.
The CBS Radio logo was incorporated into the "Magic Notes" logo in 1938.
The original version of Columbia's now-iconic "Walking Eye" logo was designed by S. Neil Fujita, and was introduced in 1954. The logo was originally supposed to represent a stylus above the grooves of a record, but was nicknamed the "Walking Eye" by many unaware of its original meaning.
The 1954 logo was modified to have the symbol look more like a record (hence the rings inside it), but was also nicknamed the "Walking Eye" like the last one; it is noted for its slight similarity to the logo of the label's then-owner CBS.
The 1961 "Walking Eye" logo was used alongside a wordmark similar to that of CBS's 1956 logo. It was used as the company's supplemental logo on labels of its records from 1970 until 1990. It is now used as an alternate version of the 1999 logo.
After EMI acquired the rights of the company's previously used trademarks (excluding the "Walking Eye" logo), the company decided to use the wordmark from its 1970 logo as the main logo from 1990 to 1999. This logo is now used as an alternate logo on the spines of CD tray inserts.
An updated logo featuring the 1970/1990 wordmark with the 1961 "Walking Eye" logo was introduced in June 1999.