The company was founded in 1932.
In 2003, the red and white logo was dropped, in favour for a new black and orange logo, but it did not come into effect until August 2005. This tweaked the original logo, and added a flying star over the "COMET".
In September 2010, the logo was again updated. The edges of the flying star were softened, and the Comet text appeared in lowercased letters. Around the same time, a new strapline ("Come and Play") was introduced. In November 2012, Comet went into administration, and by December 2012, all stores were closed.