Comet was acquired by Kingfisher (then known as Woolworth Holdings) in 1984.
1986–2005[]
Designer:
Unknown
Typography:
Dynamo (modified)
Launched:
1986
Red boxed variant used from the mid-1990s
Later variant with the next logo's colours
The speedlines were permanently removed from the lettering in 1986. During the last years of this logo's use, it would be coloured orange and black on storefronts, similar to the next logo.
2002–2010, 2025-present[]
Variant without black background
Beginning in 2002, the red and white logo was dropped in favour of a new black and orange logo on storefronts, but it did not come into effect in advertising until the "World of Electricals" campaign in August 2005.
This significantly tweaked the original logo, with the lettering being much more rounded, and a flying star being added over the wordmark. Storefronts would often have the company's website address placed near the bottom right of the logo.
A new strapline was introduced in 2005, with "Comet Sense" being replaced with "We Live Electricals" (which would later be complimented by "We Deal in your Ideal" in 2008).
In 2003, Kingfisher sold off Comet and sister chain Darty as part of the new holding company Kesa Electricals.
This logo would continue to be used on a majority of storefronts by the time the company entered administration in 2012.
This logo was revived in 2025, following Misco Technologies' sale of Comet to OnBuy.com.
In September 2010, the logo was again updated. The edges of the flying star were softened, its trail was made more curved, and the Comet text appeared in fully lowercased letters for the first time. Around the same time, a new strapline ("Come and Play") was introduced. It was designed by Venturethree.
As with the previous logo, the company's website address would be placed near the bottom right of the logo on storefronts.
In November 2012, Comet went into administration, and by December 2012, all stores were closed. In 2019, the Comet name and brand was brought from its administrators by the UK Computer Group, and was relaunched as an online store in August 2020 as a trading name of Misco Technologies.
