Converse



1908–1963	1963–1977	1977–2003	2003–2007	2007–2011	2011–2017	2017–present

1908–1963[]

This logo is still used on the outsoles of their All Star shoes.

1963–1977[]

BETTER LOGO NEEDED

1977–2003[]

In 1977, Converse's longest running logo was created just in time for the 1980s. This logo was used on many products including the Weapon basketball shoes. An italic abbreviated "CONS" variant was created in the 1980s for the line of basketball (and later other sports) shoes of the same name.

In the 1990s and very early 2000s, Converse was essentially an ailing brand on life support, constantly being surpassed by the giants like Nike, Adidas, and Asics, constantly making bad business decisions, juggling around a few different identities, and racking up debt. One of these was 1999's "Stay True" campaign, as a drastic failed attempt to revive the brand, the Converse brand was mostly represented by the Chuck Taylor ankle patch. It was seen on most non-Chuck products, like performance footwear, clothing, and jerseys for Colombian football club Atlético Nacional, with whom they had a brand deal from 2001 to 2002. From the 1990s until 2003, the brand became represented by at least four distinct wordmarks: a streamlined one accompanied by a slanted star used on some performance shoes and Touch FX (with color-changing goo pods on the toebox) and Wild Things (hiking shoes for kids) lines of kids shoes, the Chuck patch, a basic sans-serif "CONVERSE", and a futuristic "converse" used in the early 2000s.

After years of unsuccessful marketing, horrendous decisions, and a changing sports shoe market, Converse filed for Chapter 11 bankruptcy with over $200 million in debt in 2001, basically becoming a dying brand passed around from owner to owner. A company called Footwear Acquisitions, led by Marsden Cason and Bill Simon, would buy the brand later in the year as a rescue effort, to no avail. Converse would eventually be acquired by Nike on their own expansion spree in 2003.