Cookie Crisp

1977–1987

The original logo for Cookie Crisp, used from 1977 until 1987. Note the nine-checker board. During this era, Cookie Crisp was owned by Ralston Purina, who spun off their cereal line to General Mills in 1997.

1987–1997

The Cookie Crook, Chip the Dog (which is slightly odd, for dogs can't have chocolate!) and Officer Crumb were the cereal's mascots at this time.

1997–2005

The Cookie Crook and Officer Crumb disappeared, leaving Chip the Dog as the cereal's sole mascot. The hyphen in between cookie and crisp also disappeared.

2002–2021 (UK)

2005–2012

The previous mascot, Chip the Dog, gave way to Chip the Wolf at this time.

2012–2019

In 2012, the Cookie Crisp box was given a redesign, to reflect Chip the Wolf's recent makeover. Appearing in TV commercials as far back as 2009, Chip's new design features a more angular snout and complete lack of clothing. Also, the updated Cookie Crisp logo is shown on a white bowl, which holds the titular cereal and a flowing stream of milk.

2019-present

BETTER LOGO NEEDED

Around 2019, Cookie Crisp was given a cleaner box design. Chip the Wolf was redrawn in his previous pose, except with no shading and a thicker outline. Meanwhile, the box's background was changed from a blue and white gradient to a "sky blue" tint. In the top right corner, General Mills added a promise of no artificial colors or flavors in the Cookie Crisp recipe, along with a guarantee of no high fructose corn syrup.

2021–present (UK)