Cookie Crisp

1977–1987

The original logo for Cookie Crisp, used from 1977 until 1987. Note the nine-checker board. During this era, Cookie Crisp was owned by Ralston Purina, who spun off their cereal line to General Mills in 1997.

1987–1997

The Cookie Crook, Chip the Dog (which is slightly odd, for dogs can't have chocolate!) and Officer Crumb were the cereal's mascots at this time.

1997–2005

The Cookie Crook and Officer Crumb disappeared, leaving Chip the Dog as the cereal's sole mascot. The hyphen in between cookie and crisp also disappeared.

2005–2012

The previous mascot, Chip the Dog, gave way to Chip the Wolf at this time.

2012–present

2002–2021 (UK)

2021–present (UK)