1977-1987
The original logo for Cookie Crisp, used from 1977 until 1987. Note the nine-checker board. During this era, Cookie Crisp was owned by Ralston Purina, who spun off their cereal line to General Mills in 1997.
1987-1997
The Cookie Crook, Chip the Dog (which is slightly odd, for dogs can't have chocolate!) and Officer Crumb were the cereal's mascots at this time.
1997-2005
The Cookie Crook and Officer Crumb disappeared, leaving Chip the Dog as the cereal's sole mascot. The hyphen in between cookie and crisp also disappeared.
2005-2012
The previous mascot, Chip the Dog, gave way to Chip the Wolf at this time.
2012-present
| Current brands: Baking goods: Betty Crocker | Bisquick | Gold Medal Flour | Jus-Rol | Knack & Back | Pillsbury | La Salteña | Breakfast cereals: Boo Berry | Cheerios | Chex | Cinnamon Toast Crunch | Cocoa Puffs | Count Chocula | Fiber One | Franken-Berry | Golden Grahams (UK) | Kix | Lucky Charms | Total | Trix | Wheaties Dairy products: Häagen-Dazs | Liberté | Mountain High | Yoplait Snacks: Bugles | Cascadian Farm | Fruit by the Foot | Fruit Roll-Ups | Fruit Gushers | Fruit Shapes | Gardetto's | Lärabar | Nature Valley | Meal products: Diablitos Underwood | Food Should Taste Good | Frescarini | Good Earth | Helper | Jeno's | Latina | Macaroni Grill | Old El Paso | Progresso | Totino's | V.Pearl | Wanchai Ferry | Yoki Nature and organic products: Annie's Homegrown | Cascadian Farm | Muir Glen Former/defunct brands:  |
