Cookie Crisp (General Mills)

1977–1987	1987–1997	1997–2005	2005–2012	2012–2022	2019 (unused)	2022–present

1977–1987

The original logo for Cookie Crisp, used from 1977 until 1987. Note the nine-checker board; during this era, Cookie Crisp was owned by Ralston Purina, who spun off their cereal line to General Mills in 1997. The first mascot is Cookie Jarvis. He was voiced by Lennie Weinrib.

1987–1997

The Cookie Crook, Chip the Dog and Officer Crumb were the cereal's mascots at this time.

1997–2005

The Cookie Crook and Officer Crumb were removed from later box designs, leaving Chip the Dog as the cereal's sole mascot. The cereal name was also no longer hyphenated.

2005–2012

In 2005, Chip the Dog became Chip the Wolf.

2012–2022

BETTER LOGO NEEDED

In 2012, the Cookie Crisp box was given a redesign, to reflect Chip's recent makeover. Appearing in TV commercials as far back as 2009, Chip's new design features a more angular snout and complete lack of clothing. Also, the updated Cookie Crisp logo is shown on a white bowl, which holds the titular cereal and a flowing stream of milk.

2019 (unused)

BETTER LOGO NEEDED

Around 2019, Cookie Crisp was intended to be given a cleaner box design. Chip the Wolf would have been redrawn in his previous pose, except with no shading and a thicker outline. Meanwhile, the box's background would have been changed from a blue and white gradient to a "sky blue" tint. In the top right corner, General Mills added a promise of no artificial colors or flavors in the Cookie Crisp recipe, along with a guarantee of no high fructose corn syrup. However, this logo never ended up being launched, and the 2012 logo continued usage.

2022–present

BETTER LOGO NEEDED