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175,480
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in: Kraft Heinz, Food and drink, Food and drink in the United States,
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Cool Whip

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1966–1977 1977–1999 1999–2003 2003–2011 2011–present
1966–1977 1977–1999 1999–2003 2003–2011 2011–present

1966–1977[]

Cool whip-1966
Designer:  Robert G. Neubauer, Inc.
Typography:  Custom
Launched:  May 9, 1966

1977–1999[]

Cool whip-1977

1999–2003[]

Cool Whip 2001
Designer:  Hanson Associates
Typography:  Unknown
Launched:  1999

2003–2011[]

Cool Whip 2008

2011–present[]

Coolwhip-2011s


  V • T • E 
Predecessors: Kraft Foods Group | The H. J. Heinz Company

Subsidiaries
Kraft Heinz ABC Indonesia10

Cheeses and Spreads
Cheez Whiz1 | Cool Whip | Cottee's | Kraft1 (Singles | Mayo) | Miracle Whip | Philadelphia1 | Velveeta | Wijko

Condiments and Sauces
A.1. | ABC | Amoy2 | Bénédicta | Bull's-Eye | Classico | Daddies | Grey Poupon | Heinz | HP Sauce | Lea & Perrins | Orlando | Pudliszki | Wattie's | Wyler's

Beverages
Capri Sun3 | Capri Sun Sport | Country Time | Crystal Light | Gevalia1 | Karvan Cévitam | Kool-Aid | Maxwell House1 | Maxwell House International | McCafé6 | MiO | Roosvicee | Tang1 | Tassimo1

Convenience Foods and Baking
Bagel Bites | Baker's Chocolate | Boca Burger | Claussen Pickles | Delimex | De Ruijter | Food Network Kitchen Inspirations8 | Golden Circle | Hamper | Honig | Jell-O | Jet-Puffed | Jif Jaf | Kraft Dinner | Kraft Mac & Cheese | Lunchables | O, That’s Good! | Ore-Ida | Oscar Mayer | Ox & Palm | Quero | Shake 'n Bake | Smart Ones | Sosu | Stove Top | Taco Bell7 | TGI Fridays4 | The Kraft Heinz Not Company9 | Venz | Weight Watchers from Heinz5

Baby Foods and Nutrition
Brinta | Farley's | Heinz | Wattie's

Former Brands
Amooza | Athenos | Breakstone's | Corn Nuts | Complan | Cracker Barrel | Glucon-D | Hoffman's | Kraft Natural Cheese | Knudsen | John West | Knudsen's | Nycil | Planters11| Plasmon (Nipiol | BiAglut | Aproten | Dieterba) | Polly-O | Weight Watchers

Notes
1 US & Canada brand licensee. Licensed to Mondelēz International/JDE Peet's and Arla Foods internatioanlly.
2 Under license from Ajinomoto.
3 Under license from Rudolf Wild Ltd.
4 Under license from eponymous restaurant chain.
5 Under license from Weight Watchers.
6 Under license from McDonald's Corporation.
7 Under license from Yum! Brands.
8 Under license from Warner Bros. Discovery.
9 Joint venture with The Not Company.
10 Joint venture with ABC Holding.
11 Sold to Hormel Foods.
Kraft Heinz Company
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