In 1953, Coppertone introduced the little girl with the puppy pulling down her bathing suit, with her bottom being lighter than the rest of her body, in order to show how the sunscreen works.
1963–1970[]
SVG NEEDED
1970–1980[]
SVG NEEDED
1980–2006[]
SVG NEEDED
2006–2014[]
SVG NEEDED
2014–2019[]
In 2014, a change was made for the first time to have the girl wear a dress, so the puppy is tugging the bottom back piece instead, effectively losing the concept.
