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1928–1930's[]

Craftsman1927

1930's[]

Craftsman1930

1960's–1970's[]

Craftsman1960s

1970's–present[]

2015–present[]

Alternate secondary logo for Craftsman tools with a C enclosed in a shield, primarily used on large stick tools and store signs.

V • T • E

Predecessor companies

Sears Holdings | Sears Roebuck and Co. | Kmart Corporation

Retailers
United States
Current: Kmart | Sears | Sears Home & Life
Former: American Freight | Borders Group (Borders • Waldenbooks • Planet Music) | Lands' End | makro (USA stores) | Office Max | Orchard Supply Hardware | Thrifty PayLess
Other
Current: Sears (Mexico)
Former: Kmart (Oceania)
Defunct/Dissolved
American Fare (Store) | Builders Square | Eaton's | Gala-Sears (Chile) | The Great Indoors | Kmart Canada | Kmart Czechoslovakia | Kmart Puerto Rico | Kmart Chef | Kmart Express (Gas Station) | Kmart Express (Mall Location) | Kmart Supercenter | mygofer | Pace Membership Warehouse | Sears Canada | Sears Essentials | Sears Grand | Sears Home (Canada) | Sears HomeLife | Sears Hometown Store | Sears Hometown Store (Canada) | Sears Outlet | Sears Roebuck del Perú | Simpsons (Canada) | Sports Authority | Venture Stores | Waltons-Sears

Brands
Current
Alphaline | Athletech | Country Living | Covington | Easy Living | Elle (Mexico) | Joe Boxer | Kenmore | Penske | Pier 1 Imports (Mexico) | Roebuck & Co. | Route 66 | Shopyourway | Smart Sense | Thom McAn | Toughskins | Weatherbeater
Former
Craftsman (evolv) | DieHard
Defunct
American Fare (Brand) | Companion | K-Gro | Martha Stewart Everyday | Silvertone | Tele-Games | Trax

Other
Current
United States: A&E Factory Service | Kmart for Kids | Sears Archives | Sears Auto Center | Sears Flowers | Sears Home Services | Sears Optical | Sears Parts & Repair | Sears Portrait Studio | Sears Vacations
Mexico: Sears Auto Center | Sears Servicio Tecnico
Former
Allstate | Coldwell Banker | Dean Witter Reynolds | Discover | Innovel | National Tire and Battery | Sears Centre | Sears Tower
Defunct
Flowers by Sears (Canada) | Prodigy | Sears Connect (Canada) | Sears Connect Mobile (Canada) | Sears Dental | Sears Home Services (Canada) | Sears Financial (Canada) | Sears Portrait Studio (Canada) | Sears Services Residentiels (Canada) | Sears Travel (Canada)

V • T • E

Stanley Black & Decker

Power Tools

Black+Decker | Craftsman | DeWalt | Porter-Cable

Hand Tools and Storage
Craftsman | Irwin Tools | Stanley

Fastening and Accessories
Bostitch

Industrial and Automotive Repair
Blackhawk | Mac Tools | Proto | Sidchrome

Engineered Fastening
Avdel

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