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1893-1901 1901-1925 1925-1940 1940-197? 197?-1995 1995-2020 2020-present
1893-1901 1901-1925 1925-1940 1940-197? 197?-1995 1995-2020 2020-present

1893–1901[]

Cream of wheat 1893

1901–1925[]

Cream of wheat 1925

1925–1940[]

Cream of wheat 1940s

1940–197?[]

Cream of wheat 1970s

197?–1995[]

Cream of wheat 1980s

1995–2020[]

Cream of wheat logo

2020–present[]

Cream of Wheat

Starting in mid-to-late June 2020, many brands with mixed-race characters incorporated into their branding (including Uncle Ben's, Aunt Jemima, Eskimo Pie, Mrs. Butterworth's, and namely, Cream of Wheat) said they would make changes to their logos, packaging and even names following protests over systemic racism against them.

On June 17, 2020, the owner of Cream of Wheat, B&G Foods, announced that they were initiating an immediate review of the Cream of Wheat branding and the chef that appears on their products.

The chef was removed from the logo and packaging in 2020.


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