This page only shows primary logo variants. For other related logos and images, see:
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Staples Center[]
1999–2021[]
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Crypto.com Arena[]
2021–present[]
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On November 16, 2021, it was announced that Crypto.com had secured the new naming rights for the next 20 years (which was worth $700 million), making it the first name change in the venue's history. It has been criticized by many for deviating from the "landmark" status that the former name has evoked.[1]
On December 6, 2021, the outer Staples Center signage was taken down, effectively marking the beginning of the transition.[2] Later on December 20, the new Crypto.com Arena banner was put up outside, in addition to updating the inside branding, as well as the standalone pylon sign outside.[3][4] The last event as Staples Center was an NBA game of the Los Angeles Lakers against the San Antonio Spurs on December 23.[5]
The new name officially took effect with that year's NBA Christmas game (Lakers vs. the Brooklyn Nets) on December 25. Phase 1 of the venue's ongoing renovation process was completed during the summer of 2022, when new, proper outer signage was put up.[6][7][8]
References[]
- ↑ Kurzweil, Tony; Romero, Lynette; Spillman, Eric; Lyster, Lauren (17 November 2021). ‘I thought it was a joke’: Fans react to Staples Center becoming Crypto.com Arena. KTLA. Retrieved on November 17, 2021.
- ↑ More, Maggie (6 December 2021). Crews Remove Staples Center Lettering to Make Way for New Logo on Christmas Day. KNBC. Retrieved on December 20, 2021.
- ↑ Esnaashari, Farbod (21 December 2021). First Photos of Crypto.Com Arena Signage Revealed. Sports Illustrated. Retrieved on December 23, 2021.
- ↑ Kurzweil, Tony (21 December 2021). Goodbye Staples Center, Crypto.com Arena signage is up. KTLA. Retrieved on December 23, 2021.
- ↑ Arnovitz, Kevin (23 December 2021). Los Angeles Lakers bid adieu in home arena's final game as Staples Center. ESPN. Retrieved on December 23, 2021.
- ↑ Cota-Robles, Marc (16 November 2021). LA's iconic Staples Center will be renamed Crypto.com Arena. KABC-TV. Retrieved on November 17, 2021.
- ↑ Dean, Sam (16 November 2021). Goodbye, Staples Center. Hello, Crypto.com Arena. Los Angeles Times. Retrieved on November 17, 2021.
- ↑ McCormick, Bret (22 August 2022). Crypto.com Arena: Updating A Star. Sports Business Journal. Retrieved on September 6, 2022.
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