In 2010, Charmin changed its name to 'Cushelle' in the UK and Ireland.
Fater9 | Noxell Corporation | Procter & Gamble Philippines | Procter & Gamble Entertainment
Home care brands: Ace9 (Neoblanc) | Ambi Pur | Ariel (Dynamo) | Bold | Rindex 3en1 | Bounce | Bounty | Cascade | Cheer | Comet | Daz | Downy (Lenor) | Dreft | Era | Fairy (Dawn | Dreft | Jar | Yes) | Febreze | Flash | Gain | Gala | Joy | Microban 24 | Mif 3v1 | Mr. Clean (Mr. Proper) | Salvo | Sunny | Swiffer | Tide (Ace | Alo | Fab | Vizir) | Viakal | Zevo
Personal care brands: Alldays | All GOOD | Always (Orkid | Whisper) | Aussie | Bounty | Braun | Charmin | Gillette (Fusion | Venus) | Hair Food | Head & Shoulders | Herbal Essences | Ivory | Joy | Joy+glee | Just | Luvs | Native | o.b. | Olay | Old Spice | Pampers (Kandoo) | Pantene | Puffs | Rejoice | Safeguard | Secret | SK-II | Snowberry | Tampax | The Art of Shaving | This is L.
Healthcare brands: Align | Bion3 | Blend-a-med (Blendax) | Cebión | Clearblue | Crest (Kid's | Scope) | Femibion | Fixodent | Illadin | Kytta | Metamucil | Nasivin | Neurobion | Oral-B (Stages) | Pepto-Bismol | Prilosec OTC | Sangobion | Seven Seas | Vicks (NyQuil | Zzzquil | Vick) | Dolo-Neurobion | Livogen | Evion
Former/defunct brands: Bonux 3 in 1 | Zest3 | Camay3 | Clorox | Duracell6 | Encaprin | Clearasil7 | Sure | Folgers | Pringles4 | Clairol5 | CoverGirl1 | Cushelle (Zewa | Lotus | Edet | Regio) | Max Factor1 | Wella5 | Pert Plus | Plenty | Crisco | Eukanuba2 | Iams2 | Jif | Prell | Duncan Hines | The Gillette Company | Hawaiian Punch 10 | SunnyD
Notes 1Now owned by Coty 2Now owned by Mars, Incorporated 3Now owned by Unilever 4Now owned by Kellanova 5Now owned by Wella Company 6Now owned by Berkshire Hathaway 7Now owned by Reckitt 8Under license from Essity 9Joint venture with Angelini Industries 10Now owned by Keurig Dr Pepper
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