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2010–2011[]

In 2010, Charmin changed its name to 'Cushelle' in the UK and Ireland.

2011–2015[]

2015–present[]

V • T • E

Procter & Gamble

Subsidiaries:

Fater⁹ | Noxell Corporation | Procter & Gamble Philippines | Procter & Gamble Entertainment | Procter & Gamble (South Korea)

Home care brands:
Ace⁹ (Neoblanc) | Ambi Pur | Ariel (Dynamo) | Bold | Rindex 3en1 | Bounce | Bounty | Cascade | Cheer | Comet | Daz | Downy (Lenor) | Dreft | Era | Fairy (Dawn | Dreft | Jar | Yes) | Febreze | Flash | Gain | Gala | Joy | Microban 24 | Mif | Mr. Clean (Mr. Proper) | Salvo | Sunny | Swiffer | Tide (Ace | Alo | Fab | Vizir) | Viakal | Zevo

Personal care brands:
Alldays | All GOOD | Always (Orkid | Whisper) | Aussie | Bounty | Braun | Charmin | Gillette (Fusion | Venus) | Hair Food | Head & Shoulders | Herbal Essences | Ivory | Joy | Joy+glee | Just | Luvs | Mielle Organics | Native | o.b. | Olay | Old Spice | Pampers (Kandoo) | Pantene | Puffs | Rejoice | Safeguard | Secret | SK-II | Snowberry | Tampax | The Art of Shaving | This is L.

Healthcare brands:
Align | Bion3 | Blend-a-med (Blendax) | Cebión | Clearblue | Crest (Kid's | Scope) | Femibion | Fixodent | Illadin | Kytta | Metamucil | Nasivin | Neurobion | Oral-B (Stages) | Pepto-Bismol | Prilosec OTC | Sangobion | Seven Seas | Vicks (NyQuil | Zzzquil | Vick (South America) | Wick (Germany)) | Dolo-Neurobion | Livogen | Evion

Former/defunct brands:
Bonux 3 in 1 | Zest³ | Camay³ | Clorox | Duracell⁶ | Encaprin | Clearasil⁷ | Sure | Folgers | Pringles⁴ | Clairol⁵ | CoverGirl¹ | Cushelle (Zewa | Lotus | Edet | Regio) | Max Factor¹ | Wella⁵ | Pert Plus | Plenty | Crisco | Eukanuba² | Iams² | Jif | Prell | Duncan Hines | The Gillette Company | Hawaiian Punch ¹⁰ | SunnyD

Former/defunct subsidiaries:
Seotong P&G Co., Ltd.

Notes
¹Now owned by Coty
²Now owned by Mars, Incorporated
³Now owned by Unilever
⁴Now owned by Kellanova
⁵Now owned by Wella Company
⁶Now owned by Berkshire Hathaway
⁷Now owned by Reckitt
⁸Under license from Essity
⁹Joint venture with Angelini Industries
¹⁰Now owned by Keurig Dr Pepper

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