The station began existence in 1967 as DZRI-TV, the first television station in Northern Luzon. DZRI-TV was launched under the Alto Broadcasting System (forerunners of ABS-CBN). The station began on VHF channel 6 with a transmitting power of 500 watts.
1967-1968[]
Later it migrated to Mt. Sto Tomas in Baguio and the transmitting power increased to 2 kW.
1968-1970[]
1970-1972[]
When Martial Law was declared by then-President Ferdinand Marcos, which forced ABS-CBN to shut down under his crony, Roberto Benedicto, DZRI-TV was subsequently shut down in 1972.
The station was later taken currently owned by GMA Network as GMA TV-10 Benguet and its call sign was changed to DXMJ-TV in 1977, later DWMJ by late 1977 due to NTC rule and DZEA-TV by 1980.
DYBW-TV[]
1973–1976[]
DWBW-TV[]
1976-1978[]
Later it renamed to DWBW due to the callsign DYBW transferred to Bacolod this time on channel 2 in 1978 and due to NTC rule in 1977.
1978–1980[]
LOGO MISSING
In 1978, it swapped to Government Television (GTV). As for Banahaw, it went to channel 8.
1980–1986[]
SVG NEEDED
1986–1988[]
LOGO MISSING
In September 1986, months after ABS-CBN was reinstated as a result of the EDSA People Power Revolution's victory the past February, the network took back DZRI-TV in its current frequency. The former BBC and GTV's successor Maharlika Broadcasting System were closed down and merged as the state-run PTV, now operating on the old BBC's channel 8 frequency.
D-3-ZO-TV[]
1988–1993[]
Symbol
On August 29, 1988, DZRI-TV's own variation of ABS-CBN's Star Network ident, with a gold tri-ribbon channel 3 with a gold star at the bottom tail (similar to the one used in Cebu) debuted, and with it came a new callsign: D-3-ZO-TV. Later it changed to the red, green and blue stripe. At that time, programming was scheduled differently until 1989, when channel 3 Baguio officially became a satellite relay of network flagship DWWX-TV Manila, allowing it to work at par with network programming; as well as becoming a hub for viewers in the Cordillera and Ilocos regions.
1993–1996[]
BETTER LOGO NEEDED
1996–2000[]
BETTER LOGO NEEDED
2000–2020[]
2000–2014[]
Alternate variant
2014–2020[]
Alternate variant
On May 5, 2020, ABS-CBN TV-3 Baguio went off-air for the second time, together with MOR 103.1, following the cease and desist order from the National Telecommunications Commission one day after their congressional franchise expired on May 4.
Subsidiaries ABS-CBN Australia Pty. Ltd. | ABS-CBN Canada Remittance, Inc. | ABS-CBN Canada, ULC | ABS-CBN E-MoneyPlus, Inc. | ABS-CBN Europe Ltd. | ABS-CBN Europe Remittance, Inc. | ABS-CBN Foundation, Inc. (International | Bantay Bata 163 | Bantay Kalikasan | Knowledge Channel Foundation | Programa Genio | Sagip Kapamilya) | ABS-CBN Global | ABS-CBN Global Cargo Corporation | ABS-CBN Global Netherlands B.V. | ABS-CBN Global Remittance, Inc. | ABS-CBN Integrated and Strategic Property Holdings, Inc.| ABS-CBN International | ABS-CBN International Distribution | ABS-CBN Japan, Inc. | ABS-CBN Middle East LLC | ABS-CBN Middle East FZ, LLC | ABS-CBN Shared Service Center | ABS-CBN Theme Parks and Resorts Holdings, Inc. | ABS-CBN Telecom North America, Inc. | ABS-CBN Themed Experiences | ABS-CBN Shared Service Center | ABS-CBN Studios | All Youth Channels | Bayan Productions | Big Dipper | Cinema One Originals | Cinescreen, Inc. | Columbus Technologies, Inc. | Creative Programs | Medianow Strategies, Inc. | Professional Services for Television & Radio, Inc. | Rosetta Holdings Corporation | Sapientis Holdings Corporation | Sky Vision Corporation | Telemondial Holdings, Inc. | The Chosen Bun | United Infrastructure Corporation
Subdiairies Bisaya Cable Television Network, Inc. | Bright Moon Cable Networks, Inc. | Cavity Cable Corporation | Cebu Cable Television, Inc. | Cepsil Consultancy and Management Corporation | Davao Cableworld Network, Inc. | Discovery Mactan Cable, Inc. | First Ilocandia CATV, Inc. | HM CATV, Inc. | Home-Lipa Cable, Inc. | Hotel Interactive Systems, Inc. | Isla Cable TV, Inc. | JMY Advantage Corporation | Mactan CATV Network, Inc. | Moonsat Cable Television, Inc. | Pacific CATV, Inc. | Pilipino Cable Corporation | Satellite Cable TV, Inc. | Suburban Cable Network, Inc. | Sunvision Cable, Inc. | Sun Cable Holdings, Inc. | Sun Cable Systems Davao, Inc. | Tarlac Cable Television Network, Inc.
