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XXP logo.svg

XXP was launched in May 2001. Its original identity was created by Kemistry.[1]



DMAX logo.svg

One of the idents, created by Spin.

XXP was bought by Discovery Communications in 2006. It was relaunched as the men's channel DMAX on September 1, 2006.

The launch identity was created by Spin.

A new look was launched in December 15, 2008. It was created by Bruce Dunlop and Associates, and kept many elements from the original design, including the logo.[2]

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