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Logopedia

XXP[]

2001–2006[]

XXP was launched in May 2001. Its original identity was created by Kemistry.[1]

DMAX[]

2006–present[]

XXP was bought by Discovery Communications in 2006. It was relaunched as the men's channel DMAX on September 1, 2006.

The launch identity was created by Spin.

A new look was launched in December 15, 2008. It was created by Bruce Dunlop and Associates, and kept many elements from the original design, including the logo.[2]