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DNA Oyj, or DNA Corporation, is the third and smallest telecommunications company and mobile network operator in Finland, after Telia (formerly Sonera) and Elisa. It provides mobile telephony and cable TV services. It uses the colour magenta in its branding, making it the only telecom company not owned by Deutsche Telekom to do so.

Telenor, the Norwegian telecom conglomerate, announced the acquisition of a 54% stake in DNA in April 2019; the deal was completed on 21 August. This gives it a presence in the fourth big Nordic country, it already being present in Denmark and Sweden in addition to its home country. DNA and Digi in Malaysia are the only two Telenor subsidiaries not to use its master corporate identity.

2001–2015

DNA Finland Old
DNA was founded in October 2000 and started operations the following year.

2015–present

DNA Oyj

DNA introduced a new logo on 9 April 2015.


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