On launch, this logo features the DStv signature byline with the trademark symbol and a crest-shaped rainbow above it/them. The slogan, "so much more", is shown underneath the byline.
The second logo had the DStv byline shown in black-and-white gradient with a blue left-facing curve covering around the left side of the logo in an anticlockwise direction.
The third logo had the DStv byline and the slogan colored blue and the rainbow dropped alongside the trademark symbol.
Unlike the 1995 logo, this attaches the DStv alphabets so close that it joins in a designer line form. The blue curve is modified to a top-left facing.
On 2012, the arc was removed, leaving only the wordmark. It was accompanied by a new slogan Feel Every Moment.
The change was intended to not only reflect the new feeling and excitement but also to keep in line globally-recognized channels and have more access to mass entertainment. With this logo, variations came out thick and fast for the first time in the brand's history.