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DZAQ-TV

1953–1957

Dzaq

DWWX-TV traces its history to the first Philippine television station DZAQ-TV, owned by Bolinao Electronics Corporation later renamed Alto Broadcasting System.DZAQ-TV began commercial television operations on October 23, 1953, the first fully licensed commercial television station in the Philippines. The first program that aired was a garden party at the Quirino residence in Sitio Alto, San Juan. After the premiere telecast, the station followed a four-hour-a-day schedule, from six to ten in the evening.

1957–1961

Tv3

1961–1967

Screenshot 2020-04-10 at 5.01.56 PM (1)

Channel 3 started test color broadcasts in 1963.

1967–1969

ABS-CBN 1963 logo

1969–1972

2 The Family Channel

On October 15, 1969, DZAQ-TV moved to VHF channel 2, the current and permanent positioning frequency of the station, while its sister station DZXL-TV transferred to VHF channel 4, which is now occupied by the public broadcaster People's Television Network. This was in response to frequency adjustments, the television station of the Kanlaon Broadcasting System (now Radio Philippines Network) was launched and occupied the VHF channel 9 frequency.

DZXL-TV

1956–1961

CBN Logo 1956

1961–1967

Abs cbn 1961

1967–1969

ABS-CBN 1963 logo

1969–1972

Dzoa

On October 15, 1969, DZAQ-TV transferred to VHF channel 2, the current and permanent positioning frequency of the station, while its sister station DZXL-TV transferred to VHF channel 4, which is now occupied by the public broadcaster People's Television Network. This was in response to frequency adjustments, the television station of the Kanlaon Broadcasting System (now Radio Philippines Network) was launched and occupied the VHF channel 9 frequency as you can see in this poster you can see "channel 4"

DWWX-TV

Main article: Banahaw Broadcasting Corporation

1973–1986

Bbc21984

When then-President Ferdinand Marcos declared martial law, the station was forced to shut down. The company was seized from the Lopez family and its newly built Broadcast Center became the home of state-run TV stations Banahaw Broadcasting Corporation (BBC Channel 2, with callsign, changed to DWWX-TV), Government Television (GTV Channel 4, with callsign, changed to DWGT-TV and later renamed MBS-4) and Kanlaon Broadcasting System (KBS Channel 9) from late 1973 onward. BBC 2 and KBS 9 later relocated to the Broadcast City complex in 1977, which is also where the Intercontinental Broadcasting Corporation is today currently headquartered.

1986–1987

Broadway86

On September 14, 1986, after the People Power Revolution, Geny Lopez returned to the country after self-exile in the United States and started rebuilding from what was left of the station after the Revolutions. Recovery was difficult and resources were low, hence, former ABS-CBN employees Freddie Garcia, Ben Aniceto, and Rolly Cruz were brought in to rework the station's programming. Thus, the channel began to rebroadcast to viewers once again starting 14 September of the same year. Aniceto, who worked as the Program Director for Radio and Television of the network and station manager of Channel 2 in the 1970s, was served as the first Vice President and General Manager of ABS-CBN upon the network's reopening from 1986 to 1987.

1987–1993

Abs-cbn 2 logo

On March 1, 1987, Channel 2 was relaunched with the live musical special, The Star Network: Ang Pagbabalík Ng Bituin (The Return of the Star) which noted for the then-brand-new numerical white tri-ribbon channel 2 logo with a white rhomboidal star (from 1987 to 1993 the ribbons were tri-colored in red, green and blue) as a centerpiece of the network's revival. By 1988, ABS-CBN had regained its foothold in the Philippine TV ratings from dead last (#5) to being number 1 again nationally - as a result of the rebranding.

1993–2000

ABS-CBN (1986)

The channel 2 branding was deemphasized, thus only used verbally on some occasions. In time for the color television broadcasts in the mid-1960s, ABS-CBN started incorporating the now-iconic RGB colors into the rings of its logo. The boxed frame was also inverted from white to black. This logo is still seen outside its headquarters.

2000–2020

2000–2014

ABS-CBN (2000)

The logo was given a major revamp on January 1, 2000, with the dawn of the new millennium. The ABS and CBN acronyms merged below, forming the unified name ABS-CBN, and was given a more refined version of its typeface. The three rings and vertical lines remain, but the outlined black box encasing them was removed and replaced by a grey square.

2014–2020

ABS-CBN (2014)

In late 2013, ABS-CBN refreshed their then-current logo. While the overall design remains unchanged, the typeface of the name has been simplified by removing the serifs, the rings and vertical lines are drawn thicker, and the grey square is replaced with a white square. The logo was originally launched as a secondary logo on October 7, 2013, and then as the new corporate logo of the company on January 1, 2014.


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